Award

Development and Delivery of an Alumni & Supporter Engagement Campaign - AWARD

UNIVERSITY OF SOUTHAMPTON

This public procurement record has 1 release in its history.

Award

28 Feb 2018 at 12:13

Award Notice
Summary of the contracting process

The University of Southampton is seeking a multi-faceted agency to develop and deliver their first alumni and supporter engagement campaign. This tender falls under the marketing services industry category, with a focus on improving audience engagement for over 200,000 alumni across more than 180 countries. The procurement process used is an open procedure, and the contract was awarded on 13 December 2017, commencing on 9 February 2018 and running until 8 February 2019. Key stakeholders from various university departments will need to be engaged to ensure success in this significant cultural shift.

This tender presents an opportunity for businesses with expertise in change management, marketing, and stakeholder engagement, particularly those proficient in data analytics, creative design, and communications planning. Agencies that can offer tailored engagement strategies and possess a strong understanding of alumni relations would fit well in this competitive landscape. The University aims to achieve a more personalised approach to supporter engagement, creating considerable scope for innovative solutions in marketing and communications.

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Notice Information

Notice Title

Development and Delivery of an Alumni & Supporter Engagement Campaign - AWARD

Notice Description

The University of Southampton requires the immediate services of a multi-faceted agency to work with us to deliver our first ever alumni and supporter engagement campaign. This will include elements of strategy, communications planning, journey planning, cross-channel copywriting, creative design, and support with data analytics and success measurement. ODAR recognises that our current 'one size fits all' approach to supporter engagement is no longer effective in engaging our donors, friends and alumni, and we know we need to take a much more audience and data-led approach to our activity. Engagement activity, such as events, volunteering opportunities and nearly all communication is currently carried out in isolation across the University, which is resulting in low engagement rates and inefficiencies in working practices. Despite routinely segmenting our alumni for Regular Giving campaigns, and for fundraising asks, we do not segment for any other 'engagement' activity, such as newsletters or any other communication. We therefore have an ambition to improve the way we speak to our 200,000+ alumni and supporters across 180+ countries, by putting our audience first, and giving them more control over how they engage with us, by encouraging them to share with us their interests, preferences and motivations. We also want to make more of the information we already hold for them on our database, Raiser's Edge, in order to provide a much more tailored experience. This work will require significant stakeholder buy-in and support, as engaging with our alumni in a more personalised, targeted way is a substantial culture change for the University. We will require support with gaining buy-in from relevant stakeholders, and recognising the ambitions of the various different functions and departments affected. We are ideally looking for an agency with experience of change management, and an understanding of some of the challenges that are presented when moving from one way of working to another. We have been working with two agencies this year on two significant pieces of work which have acted as a pre-cursor to the engagement campaign: We are currently working with a consultant on an insights piece, looking at what data we currently hold on our database, and mapping out what individual 'personas' may have received from us in the last 18 months. This piece of work also includes some user journey mapping, and understanding the objectives and outcomes of the wider campaign. We are also working with a design agency on building a new 'personalised content hub (PCH)'; a new platform hosted in the Cloud which will eventually host all of our content, rather than it being displayed on a huge number of different external facing sites and platforms. The PCH is currently in build, and we are working closely with both the design agency and the consultant mentioned above to ensure we are designing something accessible, engaging ...

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-f831962a-8aff-4c89-8010-aae1530b847c
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/e6d0c5a1-bc93-48a5-9036-2f8732b2beba
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

79340000 - Advertising and marketing services

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£68,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
28 Feb 20187 years ago
Submission Deadline
24 Nov 2017Expired
Future Notice Date
Not specified
Award Date
13 Dec 20178 years ago
Contract Period
9 Feb 2018 - 8 Feb 2019 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF SOUTHAMPTON
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
HAMPSHIRE
Postcode
SO17 1BJ
Post Town
Southampton
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ32 Southampton
Delivery Location
TLJ South East (England)
Local Authority
Southampton
Electoral Ward
Portswood
Westminster Constituency
Southampton Test

Supplier Information

Number of Suppliers
1
Supplier Name

YOYO DESIGN

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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