Tender

2024-694 Belgium Representative for beef and lamb trade development

AHDB

This public procurement record has 1 release in its history.

Tender

06 Dec 2024 at 11:12

Tender Notice
Summary of the contracting process

AHDB is seeking to procure a contract for a representative to enhance awareness of British beef, lamb, and pork products in Belgium. This tender, titled "2024-694 Belgium Representative for beef and lamb trade development," falls under the Public Relations Services industry category (CPV code 79416000). The procurement process is currently at the tender stage, with a closing date set for NOON on 22nd January 2025. The successful bidder will develop a comprehensive business development, marketing, and communication plan targeting both the food service sector and retail sector in Belgium. The contract period will commence on 1st April 2025 and conclude on 31st March 2028, with the initial term being one year and options for extensions. The indicative budget for this work is £130,000 per annum excluding VAT. The project location is based in Coventry, West Midlands, United Kingdom, although the representative must be in or have a commercial office in Belgium.

This tender presents a significant opportunity for businesses specialising in public relations, marketing, and trade development, particularly those experienced in the food industry. Small and medium-sized enterprises (SMEs) are encouraged to apply, given the contract's suitability criteria. The successful agency will help bolster trade links between UK suppliers and Belgian distributors, wholesalers, restauranteurs, and retailers, promoting British meat products and enhancing market presence. This is an excellent growth opportunity for PR firms and trade development agencies with a strong marketing acumen and an established network in Belgium.

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Notice Information

Notice Title

2024-694 Belgium Representative for beef and lamb trade development

Notice Description

AHDB intend to procure a Contract to a successful Agency/Representative to work for AHDB by developing awareness of British beef, lamb and pork products in Belgium. Looking to deliver: To support this, AHDB requires the delivery of a comprehensive business development, marketing and communication plan, in both in the food service sector and in the retail sector . The plan should encompass: 1) A market map, identifying market volumes, key channels of distribution, key suppliers into that market and from where they source their products 2) A plan of brand marketing and business development activity to the audience of distributors, wholesalers, restauranteurs and retailers, encompassing innovative and efficient tools allowing regular contacts with these operators (newsletter, portable apps, receptions etc) .The objective is to strengthen the link of AHDB with key importers / wholesalers / retailer in the Belgian market. The plan of field marketing activities should involve the main English exporters, as well as importers and suppliers serving the Belgian market including those serving the market with UK lamb operating from France. The objective is to add value to beef, lamb and pork sales by product differentiation at point of sale. The initial contract is for 1 year with the option of 1+1 extensions. The successful agency/representative must be based or have a commercial office in Belgium. Indicative budget is PS130k ex VAT per annum The closing date for this opportunity is NOON on the 22nd January 2025 The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-f84fc14c-4f22-49aa-a721-e7e6b1a80dc3
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/982254ca-5e67-4c51-8b91-54f6e4b1f54b
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79416000 - Public relations services

Notice Value(s)

Tender Value
£390,000 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
6 Dec 20241 years ago
Submission Deadline
22 Jan 2025Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
31 Mar 2025 - 31 Mar 2028 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
AHDB
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
COVENTRY
Postcode
CV3 4PE
Post Town
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
TLG West Midlands (England)
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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