PURCON 2129 - SEO Lead Agency - AWARD

UNIVERSITY OF EAST ANGLIA

There is 1 contract in this contracting process.

Summary of the contracting process

The University of East Anglia has completed the procurement process for the project titled "PURCON 2129 - SEO Lead Agency - AWARD". This project falls under the IT services industry category, specifically focusing on consulting, software development, Internet, and support. The procurement stage is at the "Award" phase, with the contract period scheduled to start on 11th November 2024 and end on 10th November 2025. The key objective of this contract is to appoint an agency that will assist the university’s SEO strategy integration and optimise their digital presence, working closely with their existing media and creative agencies. The delivery locations include the United Kingdom and various international territories, with the University of East Anglia located in Norfolk, United Kingdom.

This tender offers significant business growth opportunities, especially for agencies with experience in SEO and digital strategy development. The contract entails regular site audits, robust SEO processes, best practices, detailed reporting, and stakeholder training. Furthermore, the selected agency will provide ad hoc support for critical campaign periods, such as university clearings, which could involve additional budgeting. Businesses proficient with tools like SemRush, GA4, and Search Console, and those with a proactive and reactive approach to digital improvements, would find this contract particularly suitable. The procurement method listed as "Other" implies a tailored approach suitable for experienced agencies like VL Digital Limited trading as Vertical Leap, which has been awarded the contract.

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PURCON 2129 - SEO Lead Agency - AWARD

UNIVERSITY OF EAST ANGLIA

Contract Timeline

Publication Date

6th January 2025 14:00:57 PM
Contract Summary

The University of East Anglia is looking to appoint an Agency to work with UEA to help us deliver our SEO strategy as part of our wider site optimisation and digital roadmap, supporting paid SEM campaigns undertaken with our media agency. To include: -Regular site audit/health checks, -A robust SEO process/framework, -Integration & engagement with our creative and media agencies, -Best practice, -Reporting, using tools such as SemRush or equivalent (supporting Silktide, GA4, Search Console & others) and training of our team/stakeholders, -Ad hoc support & delivery to fix/boost/fill (proactive and reactive) -Ad hoc support to key campaign periods e.g. Clearing (this may require additional budget).
Contract Details

Open Contracting ID

ocds-b5fd17-f8e0ed1f-3104-4506-993d-ad524690a4c5

Publication Source

Contracts Finder

Procurement Stage

Award

Procurement Method

N/A

Procurement Method Details

Other -

Procurement Category

Services

Tender Suitability

Framework / DPS
Contract Classification

CPV Code(s)

72000000

CPV Division(s)

72 - IT services: consulting, software development, Internet and support
Awarding Authority

UNIVERSITY OF EAST ANGLIA

Buyer Name

Sian Townshend

Buyer Email

S.Townshend@uea.ac.uk

Buyer Phone

01603 59

Buyer Address

Norwich Research Park, Earlham Road, Norwich

Norfolk

NR4 7TJ

United Kingdom
Awarded Supplier(s)

Supplier Name(s)

VL DIGITAL LIMITED TRADING AS VERTICAL LEAP

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PURCON 2129 - SEO Lead Agency - AWARD

UNIVERSITY OF EAST ANGLIA

Contract Timeline

Contract Summary

Contract Details

Contract Classification

Awarding Authority

Awarded Supplier(s)