YPO - 001069 Creative Agency, Brand Marketing, Public Relations & Public Affairs, Print and Video Production Services

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    "id": "ocds-h6vhtk-0298a2-2021-09-27T14:46:21+01:00",
    "date": "2021-09-27T14:46:21+01:00",
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    "initiationType": "tender",
    "tender": {
        "id": "001069",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
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        "title": "YPO - 001069 Creative Agency, Brand Marketing, Public Relations & Public Affairs, Print and Video Production Services",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79000000",
            "description": "Business services: law, marketing, consulting, recruitment, printing and security"
        },
        "mainProcurementCategory": "services",
        "description": "YPO are looking for Providers to be appointed onto a Framework Agreement for the provision of Creative Agency, Brand Marketing, Public Relations & Public Affairs, Print and Video Production services. The Framework is designed to meet the needs of YPO and any of YPO's wholly owned associated or subsidiary companies. The Framework Agreement will cover the period from 14 September 2021 to 13 September 2023 for Lots 1, 2, 4, 5 and 6 with two options to extend for an additional 12 months. The first decision to extend the contract period will be taken by the end of May 2023 and will be dependent on satisfactory completion of all aspects of the contract to date, the current market conditions for this category and YPO's contracting structures. The maximum contract period will therefore be 4 years from 14 September 2021 to 13 September 2025 (subject to an annual review, incorporating price negotiations and KPI performance.) For Lot 3 the Framework Agreement will cover the period from 01 January 2022 to 31 December 2023 with two options to extend for an additional 12 months. The first decision to extend the contract period will be taken by the end of September 2023 and will be dependent on satisfactory completion of all aspects of the contract to date, the current market conditions for this category and YPO's contracting structures. The maximum contract period will therefore be 4 years from 01 January 2022 to 31 December 2025 (subject to an annual review, incorporating price negotiations and KPI performance.)",
        "value": {
            "amount": 2500000,
            "currency": "GBP"
        },
        "lots": [
            {
                "id": "1",
                "description": "Lot 1 is for the procurement for Creative Agency to support . YPO are looking to award 3 agencies to the Framework Agreement to provide creative support to YPO's marketing team for campaigns and one-off jobs",
                "hasRenewal": true,
                "renewal": {
                    "description": "There is a possibility that this framework will be subject to renewal after 3.5 years from the commencement date"
                },
                "status": "cancelled",
                "title": "Lot 1 - Creative Agency",
                "awardCriteria": {
                    "criteria": [
                        {
                            "name": "Quality",
                            "type": "quality",
                            "description": "60%"
                        },
                        {
                            "name": "Social Value/Sustainability",
                            "type": "quality",
                            "description": "10%"
                        },
                        {
                            "name": "Cost",
                            "type": "cost",
                            "description": "30%"
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                "value": {
                    "amount": 500000,
                    "currency": "GBP"
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                "contractPeriod": {
                    "startDate": "2021-08-01T00:00:00+01:00",
                    "endDate": "2025-07-31T23:59:59+01:00"
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                    "description": "The Framework Agreement will cover the period from 14 September to 13 September 2023 with two options to extend for an additional 12 months. The first decision to extend the contract period will be taken by the end of May 2023 and will be dependent on satisfactory completion of all aspects of the contract to date, the current market conditions for this category and YPO's contracting structures. The maximum contract period will therefore be 4 years from 14 September 2021 to 13 September 2025 (subject to an annual review, incorporating price negotiations and KPI performance.)"
                }
            },
            {
                "id": "2",
                "title": "Lot 2 - Brand Marketing",
                "description": "Lot 2 is for procurement for Brand Marketing. YPO is seeking a suitable agency to provide strategic brand marketing services for the life of the Framework. The scope of the work is broad; however, the successful Supplier will work closely with YPO's Board and Senior Leadership Team (SLT) to support the development of the business plans, objectives, and vision of the organisation. The Provider will offer marketing consultancy on a call-off basis to support business planning, brand identity, positioning and strategy development and work will be issued on a project by project basis.",
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                            "description": "10%"
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                        {
                            "name": "Cost",
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                            "description": "20%"
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                "value": {
                    "amount": 300000,
                    "currency": "GBP"
                },
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                    "startDate": "2021-08-01T00:00:00+01:00",
                    "endDate": "2025-07-31T23:59:59+01:00"
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                    "description": "The Framework Agreement will cover the period from 14 September to 13 September 2023 with two options to extend for an additional 12 months. The first decision to extend the contract period will be taken by the end of May 2023 and will be dependent on satisfactory completion of all aspects of the contract to date, the current market conditions for this category and YPO's contracting structures. The maximum contract period will therefore be 4 years from 14 September 2021 to 13 September 2025 (subject to an annual review, incorporating price negotiations and KPI performance.)"
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                "status": "cancelled"
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            {
                "id": "3",
                "title": "Lot 3 - Public Relations (PR) & Public Affairs (PA)",
                "description": "Lot 3 is for procurement for Public Relations (PR) & Public Affairs (PA). YPO is seeking a suitable agency to provide Public Relations (PR) and Public Affairs (PA) Services for the life of the Framework. The appointed agency would form an extension to the in-house communications team and would be expected to devise and deliver PR and PA plans that underpin the sales and marketing plans and YPO's three-year business strategy, to raise awareness of the YPO brand as well as generating affection and advocacy from YPO's most important stakeholders. The PA plan will also demonstrate YPO as the leading provider of frameworks, products, and services.",
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                            "description": "10%"
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                        {
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                            "description": "10%"
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                            "name": "Cost",
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                            "description": "25%"
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                "value": {
                    "amount": 500000,
                    "currency": "GBP"
                },
                "contractPeriod": {
                    "startDate": "2022-01-01T00:00:00Z",
                    "endDate": "2025-12-31T23:59:59Z"
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                    "description": "The Framework Agreement will cover the period from 01 January 2022 to 31 December 2023 with two options to extend for an additional 12 months. The first decision to extend the contract period will be taken by the end of September 2023 and will be dependent on satisfactory completion of all aspects of the contract to date, the current market conditions for this category and YPO's contracting structures. The maximum contract period will therefore be 4 years from 01 January 2022 to 31 December 2025 (subject to an annual review, incorporating price negotiations and KPI performance.)"
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                "status": "cancelled"
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            {
                "id": "4",
                "title": "Lot 4 - General Print",
                "description": "Lot 4 is for the procurement for General Print. YPO are looking to award 3 agencies to the Framework Agreement to provide general print services to YPO's marketing team. The general scope of this Lot includes but is not limited to, the printing of items such as: * Flyers * Booklets * Event stands * Magazines * Posters * Bespoke promotional packaging * Signage",
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                            "type": "quality",
                            "description": "30%"
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                            "name": "Delivery",
                            "type": "quality",
                            "description": "15%"
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                        {
                            "name": "Customer Service & Technical Assistance",
                            "type": "quality",
                            "description": "10%"
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                        {
                            "name": "Social Value/Sustainability",
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                            "description": "10%"
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                        {
                            "name": "Cost",
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                            "description": "35%"
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                "value": {
                    "amount": 450000,
                    "currency": "GBP"
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                    "startDate": "2021-08-01T00:00:00+01:00",
                    "endDate": "2025-07-31T23:59:59+01:00"
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                    "description": "There is a possibility that this framework will be subject to renewal after 3.5 years from the commencement date"
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                    "description": "The Framework Agreement will cover the period from 14 September to 13 September 2023 with two options to extend for an additional 12 months. The first decision to extend the contract period will be taken by the end of May 2023 and will be dependent on satisfactory completion of all aspects of the contract to date, the current market conditions for this category and YPO's contracting structures. The maximum contract period will therefore be 4 years from 14 September 2021 to 13 September 2025 (subject to an annual review, incorporating price negotiations and KPI performance.)"
                },
                "status": "cancelled"
            },
            {
                "id": "5",
                "title": "Lot 5 - General Print and Fulfilment",
                "description": "Lot 5 is for procurement for General Print and Fulfilment. YPO are looking to award 3 agencies to the Framework Agreement to provide printing, packing, distribution, and fulfilment services for UK based mailing of print and other associated marketing resources. The general scope of this Lot includes, but not limited to the printing and fulfilling of items such as: * Flyers * Booklets * Magazines * Bespoke promotional packaging The scope of fulfilment will include the above items, along with bespoke letters or inserts to multiple addresses.",
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                            "description": "10%"
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                "value": {
                    "amount": 350000,
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                    "description": "The Framework Agreement will cover the period from 14 September to 13 September 2023 with two options to extend for an additional 12 months. The first decision to extend the contract period will be taken by the end of May 2023 and will be dependent on satisfactory completion of all aspects of the contract to date, the current market conditions for this category and YPO's contracting structures. The maximum contract period will therefore be 4 years from 14 September 2021 to 13 September 2025 (subject to an annual review, incorporating price negotiations and KPI performance.)"
                },
                "status": "cancelled"
            },
            {
                "id": "6",
                "title": "Lot 6 - Video Production",
                "description": "Lot 6 is for procurement for Video Production. YPO require one Supplier to support the delivery of a video programme for the business. The type of work required will be varied but may include, but not limited to customer case studies and testimonials, short create and make videos targeted at Schools, along with event filming, corporate videos and videos to support explaining complex content to customers",
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                            "description": "25%"
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                            "description": "10%"
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                            "description": "10%"
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                "value": {
                    "amount": 400000,
                    "currency": "GBP"
                },
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                    "endDate": "2025-07-31T23:59:59+01:00"
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            }
        },
        {
            "id": "GB-FTS-29716",
            "name": "Synergy Print Management Limited",
            "identifier": {
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            },
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                "region": "UKG24",
                "countryName": "United Kingdom"
            },
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        "id": "GB-FTS-1118",
        "name": "YPO"
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    "language": "en",
    "description": "YPO are purchasing on the behalf of other contracting authorities. Please see the below link for details: https://www.ypo.co.uk/about/customers/ojeu-permissible-users YPO will incorporate a standstill period at the point of notification of the award of the contract is provided to all bidders. The standstill period will be for a minimum of 10 calendar days, and provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into. The Public Contracts Regulations 2015 provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland).",
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            "id": "023957-2021-001069-1",
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                    "name": "AGNE Ltd T/A Alphagraphics"
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                    "id": "GB-FTS-29712",
                    "name": "Elygra Ltd"
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            "dateSigned": "2021-09-01T00:00:00+01:00"
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            "id": "023957-2021-001069-4",
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                "amount": 2500000,
                "currency": "GBP"
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}