Notice Information
Notice Title
Student Intervention Platform/Open/PRO/2021
Notice Description
The OU requires a Student Intervention Platform (SIP) to enable improved new student conversion and increased student retention through better targeted campaigns and interventions. There is no existing provider of a SIP, so this will be a new piece of technology that is being procured. Some existing technologies are in place at the OU that might be incorporated as part of a provider platform or proposal, including web analytics and personalisation software. The OU feel that technology platforms exist in the form of Marketing Automation (MA) and Multichannel Marketing Hubs (MMH) that could support the development of this end-to-end operational framework.
Lot Information
Lot 1
The OU requires a Student Intervention Platform (SIP) to enable improved new student conversion and increased student retention through better targeted campaigns and interventions. This platform needs to support more efficient planning, development, execution and evaluation of interventions via the automation of workflow. This should be enabled through an intuitive point and click, non-technical user interface. Interventions will need to be coordinated in a consistent way across key communication channels, including the OU website, email, SMS, outbound calling and direct mail (DM). In addition, the platform needs to provide the basis for more personalised approach to interventions, allowing data science derived intelligence to be integrated into intervention activities alongside rules-based criteria. These data points should also be available to trigger interventions when important behaviours are detected, with dynamic content delivered based on profiles or target segments. The platform will also support the collection of effective web data capture, with different devices and IDs converted into a single "customer" record through identity management functionality. This data should be easily linked into wider analytical data sources to continuously refine subsequent interventions. There is no existing provider of a SIP, so this will be a new piece of technology that is being procured. Some existing technologies are in place at the OU that might be incorporated as part of a provider platform or proposal, including web analytics and personalisation software. The contract is for an initial period of 3 years and may be extended by the OU for further periods up to a maximum of 5 years in total at its discretion. License volumes may vary up or down over the term of the contract and additional modules offered or introduced by the supplier in the future may be purchased as part of this contract following the initial implementation. Any additional purchases relating to this solution will be made with the successful supplier under this contract to ensure technical compatibility, consistency and continuation of supplier support. There is no restriction on the spend value of additional purchases as this will be governed by the OU's available budget.
Options: The contract is for an initial period of 3 years and may be extended by the OU for further periods up to a maximum of 5 years in total at its discretion.License volumes may vary up or down over the term of the contract and additional modules offered or introduced by the supplier in the future may be purchased as part of this contract following the initial implementation. Any additional purchases relating to this solution will be made with the successful supplier under this contract to ensure technical compatibility, consistency and continuation of supplier support. There is no restriction on the spend value of additional purchases as this will be governed by the OU's available budget. Any options are set out in the ITT.
Renewal: The contract is for an initial period of 3 years and may be extended by the OU for further periods up to a maximum of 5 years in total at its discretion.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-02a6a0
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/007983-2021
- Current Stage
- Tender
- All Stages
- Tender
Procurement Classification
- Notice Type
- Tender Notice
- Procurement Type
- Standard
- Procurement Category
- Goods
- Procurement Method
- Open
- Procurement Method Details
- Open procedure
- Tender Suitability
- Not specified
- Awardee Scale
- Not specified
Common Procurement Vocabulary (CPV)
- CPV Divisions
48 - Software package and information systems
-
- CPV Codes
48000000 - Software package and information systems
Notice Value(s)
- Tender Value
- Not specified
- Lots Value
- £1,000,000 £1M-£10M
- Awards Value
- Not specified
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 15 Apr 20214 years ago
- Submission Deadline
- 17 May 2021Expired
- Future Notice Date
- Not specified
- Award Date
- Not specified
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Active
- Lots Status
- Active
- Awards Status
- Not Specified
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- THE OPEN UNIVERSITY
- Contact Name
- Sunil Chauhan
- Contact Email
- finance-tenders@open.ac.uk
- Contact Phone
- +44 1908274066
Buyer Location
- Locality
- MILTON KEYNES
- Postcode
- MK7 6BP
- Post Town
- Milton Keynes
- Country
- England
-
- Major Region (ITL 1)
- TLJ South East (England)
- Basic Region (ITL 2)
- TLJ1 Berkshire, Buckinghamshire and Oxfordshire
- Small Region (ITL 3)
- TLJ12 Milton Keynes
- Delivery Location
- TLJ12 Milton Keynes
-
- Local Authority
- Milton Keynes
- Electoral Ward
- Monkston
- Westminster Constituency
- Milton Keynes Central
Further Information
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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