(NU/1589-27) Chinese Social Media Management

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-02c0c2-2021-06-28T12:22:51+01:00",
    "date": "2021-06-28T12:22:51+01:00",
    "ocid": "ocds-h6vhtk-02c0c2",
    "initiationType": "tender",
    "tender": {
        "id": "DN546160",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "(NU/1589-27) Chinese Social Media Management",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79000000",
            "description": "Business services: law, marketing, consulting, recruitment, printing and security"
        },
        "mainProcurementCategory": "services",
        "description": "The successful supplier is required to have the ability to provide the following services and experience: Organic social media management * Day-to-day management of Newcastle University's Weibo, WeChat and YouKu accounts - creating, uploading, scheduling and reviewing content as agreed in monthly client meetings * Support live-streaming chats with staff/students and virtual open days, when required * Input and content recommendations for our student content interns. * The supplier will work alongside our Marketing and China Office teams, attending monthly content planning meetings and reporting back on activity. * Content production - while most raw content will be supplied by Newcastle University's teams, translation and reformatting will be required and we would expect the appointed agency to complete this. * Comprehensive monthly reporting on activity including impressions, engagement, followers, web traffic, and competitor analysis. As well as recommendations for improvements * Provide recommendations on content best practice and trends * Provide a named Account Manager * Out of Scope - Enquiry management on these channels will continue to be handled by colleagues in Newcastle University's China Office. Paid media * Have detailed knowledge and demonstrable experience booking paid media on channels used by prospective undergraduate and postgraduate students, including but not limited to placements on: o Weibo o WeChat o Douyin o YouKu o Baidu o Toutiao o Zhihu * Provide detailed campaign attribution and KPI measurements for all media plans * Provide full campaign reporting and optimisation as part of all media plans * Provide support on creative optimisation and testing * Provide regular insight into industry best practice, trends and future placement opportunities * Provide a single Account Manager for all campaigns",
        "lots": [
            {
                "id": "1",
                "description": "The successful supplier is required to have the ability to provide the following services and experience: Organic social media management * Day-to-day management of Newcastle University's Weibo, WeChat and YouKu accounts - creating, uploading, scheduling and reviewing content as agreed in monthly client meetings * Support live-streaming chats with staff/students and virtual open days, when required * Input and content recommendations for our student content interns. * The supplier will work alongside our Marketing and China Office teams, attending monthly content planning meetings and reporting back on activity. * Content production - while most raw content will be supplied by Newcastle University's teams, translation and reformatting will be required and we would expect the appointed agency to complete this. * Comprehensive monthly reporting on activity including impressions, engagement, followers, web traffic, and competitor analysis. As well as recommendations for improvements * Provide recommendations on content best practice and trends * Provide a named Account Manager * Out of Scope - Enquiry management on these channels will continue to be handled by colleagues in Newcastle University's China Office. Paid media * Have detailed knowledge and demonstrable experience booking paid media on channels used by prospective undergraduate and postgraduate students, including but not limited to placements on: o Weibo o WeChat o Douyin o YouKu o Baidu o Toutiao o Zhihu * Provide detailed campaign attribution and KPI measurements for all media plans * Provide full campaign reporting and optimisation as part of all media plans * Provide support on creative optimisation and testing * Provide regular insight into industry best practice, trends and future placement opportunities * Provide a single Account Manager for all campaigns",
                "awardCriteria": {
                    "criteria": [
                        {
                            "name": "Ability to meet the Requirements",
                            "type": "quality",
                            "description": "90"
                        },
                        {
                            "type": "price",
                            "description": "10"
                        }
                    ]
                },
                "hasOptions": false,
                "status": "cancelled"
            }
        ],
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "72210000",
                        "description": "Programming services of packaged software products"
                    },
                    {
                        "scheme": "CPV",
                        "id": "48480000",
                        "description": "Sales, marketing and business intelligence software package"
                    },
                    {
                        "scheme": "CPV",
                        "id": "48481000",
                        "description": "Sales or marketing software package"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79413000",
                        "description": "Marketing management consultancy services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79342000",
                        "description": "Marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "72212481",
                        "description": "Sales or marketing software development services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "72212480",
                        "description": "Sales, marketing and business intelligence software development services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UK"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "procurementMethod": "selective",
        "procurementMethodDetails": "Restricted procedure",
        "techniques": {
            "hasDynamicPurchasingSystem": true,
            "hasElectronicAuction": true
        },
        "reviewDetails": "The University will incorporate a standstill period at the point information on the award of the contract is communicated to tenderers. That notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10 calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into. The Public Contracts Regulations 2015 (SI 2015 No 102) provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland) within 30 days of knowledge or constructive knowledge of breach."
    },
    "awards": [
        {
            "id": "014671-2021-NU/1589-27-1",
            "relatedLots": [
                "1"
            ],
            "title": "(NU/1589-27) Chinese Social Media Management",
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-FTS-20724",
                    "name": "TONG"
                }
            ]
        }
    ],
    "parties": [
        {
            "id": "GB-FTS-12027",
            "name": "Newcastle University",
            "identifier": {
                "legalName": "Newcastle University"
            },
            "address": {
                "streetAddress": "Newcastle University, King's Gate",
                "locality": "Newcastle upon Tyne",
                "region": "UK",
                "postalCode": "NE1 7RU",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Natalie Morton",
                "telephone": "+44 1912086220",
                "email": "Natalie.Morton@ncl.ac.uk"
            },
            "roles": [
                "buyer",
                "centralPurchasingBody"
            ],
            "details": {
                "url": "https://www.ncl.ac.uk",
                "buyerProfile": "https://www.ncl.ac.uk",
                "classifications": [
                    {
                        "scheme": "TED_CA_TYPE",
                        "id": "BODY_PUBLIC",
                        "description": "Body governed by public law"
                    },
                    {
                        "scheme": "COFOG",
                        "id": "09",
                        "description": "Education"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-20724",
            "name": "TONG",
            "identifier": {
                "legalName": "TONG"
            },
            "address": {
                "streetAddress": "Office 304, Edinburgh House, Vauxhall",
                "locality": "London",
                "region": "UK",
                "postalCode": "SE11 5DP",
                "countryName": "United Kingdom"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "sme"
            }
        },
        {
            "id": "GB-FTS-174",
            "name": "Newcastle University",
            "identifier": {
                "legalName": "Newcastle University"
            },
            "address": {
                "locality": "Tyne and Wear",
                "postalCode": "NE1 7RU",
                "countryName": "United Kingdom"
            },
            "roles": [
                "reviewBody"
            ]
        },
        {
            "id": "GB-FTS-1062",
            "name": "Newcastle University",
            "identifier": {
                "legalName": "Newcastle University"
            },
            "address": {
                "locality": "Tyne and Wear",
                "countryName": "United Kingdom"
            },
            "roles": [
                "mediationBody",
                "reviewContactPoint"
            ]
        }
    ],
    "buyer": {
        "id": "GB-FTS-12027",
        "name": "Newcastle University"
    },
    "contracts": [
        {
            "id": "014671-2021-NU/1589-27-1",
            "awardID": "014671-2021-NU/1589-27-1",
            "title": "(NU/1589-27) Chinese Social Media Management",
            "status": "active",
            "dateSigned": "2021-06-22T00:00:00+01:00"
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "5",
                "measure": "bids",
                "relatedLot": "1",
                "value": 1
            },
            {
                "id": "6",
                "measure": "smeBids",
                "relatedLot": "1",
                "value": 1
            },
            {
                "id": "7",
                "measure": "foreignBidsFromEU",
                "relatedLot": "1",
                "value": 0
            },
            {
                "id": "8",
                "measure": "foreignBidsFromNonEU",
                "relatedLot": "1",
                "value": 1
            },
            {
                "id": "9",
                "measure": "electronicBids",
                "relatedLot": "1",
                "value": 1
            },
            {
                "id": "3",
                "measure": "lowestValidBidValue",
                "relatedLot": "1",
                "value": 27000,
                "currency": "GBP"
            },
            {
                "id": "4",
                "measure": "highestValidBidValue",
                "relatedLot": "1",
                "value": 102000,
                "currency": "GBP"
            },
            {
                "id": "1",
                "measure": "lowestValidBidValue",
                "value": 27000,
                "currency": "GBP"
            },
            {
                "id": "2",
                "measure": "highestValidBidValue",
                "value": 102000,
                "currency": "GBP"
            }
        ]
    },
    "links": [
        {
            "rel": "prev",
            "href": "https://ted.europa.eu/udl?uri=TED:NOTICE:318079-2020:TEXT:EN:HTML"
        }
    ],
    "language": "en"
}