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ID 2342618 DfE TNI - Advertising and Marketing Services

Tourism Northern Ireland

This public procurement record has 1 release in its history.

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13 Jan 2022 at 17:25

Award Notice
Summary of the contracting process

The public procurement process managed by Tourism Northern Ireland involves a contract titled "ID 2342618 DfE TNI - Advertising and Marketing Services." This procurement falls under the services category, specifically focusing on advertising and marketing services. The process is currently complete, with a notable recent amendment allowing a contract extension until 16 February 2024. This extension request includes an increase in contract value by £10,500,000 to accommodate unforeseen demands resulting from the Covid-19 pandemic. The procurement was conducted using a limited procedure without prior publication of a call for competition, and compliance with the Public Contracts Regulations 2015 has been ensured.

This tender presents significant opportunities for businesses in the marketing and advertising sectors, especially those specialising in creative agency services, online and offline media services, and content creation. Companies that can demonstrate robust marketing strategies, business continuity plans, and competitive pricing will find themselves well-positioned to compete for these service lots. Given that the anticipated contract values for each lot range from £3 million to £12 million, there is potential for substantial business growth for those who secure these contracts.

How relevant is this notice?

Notice Information

Notice Title

ID 2342618 DfE TNI - Advertising and Marketing Services

Notice Description

Following a competition advertised in the Official Journal of the EU on 29/09/2019 the Department for the Economy Tourism NI entered into a contract for the supply and delivery of its marketing and associated services, but due to the impact of Covid-19 the level of support required by the tourism industry has been unprecedented and unforeseen at the time of securing the contract. This contract has 8 months remaining on the initial contract period, with 3 x 12 month options to extend. Therefore, Tourism NI requires a variation to the value of the contract to avoid an imminent change in supplier which would incur substantial inconvenience/duplication of cost, and to ensure continuity of service to cover until 16/02/2024. This will allow sufficient time to retender the contract. Tourism NI wishes to increase the value of the contract by PS10,500,000 ex VAT (50% of the original contract value), to cover requirements until 16/02/2024. Tourism NI is relying on the Regulation 72(1)(c) provision as the need for change could not have been foreseen by a "diligent" Department, the changes do not affect the overall nature of the contract or exceed 50% of the value of the original contract value. Covid-19 could not have been predicted; therefore, these increased requirements could not have been foreseen or accounted for when estimating the contract value at the time of tender. The services provided through the contract will remain in line with those specified at the time of going to tender. The proposed change to the estimated contract value does not exceed this threshold.

Lot Information

Strategic and Lead Creative Agency

Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and delivery of its marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of PS4m Lot 2: Online Media Services with an estimated contract value of PS3m Lot 3: Offline Media Services with an estimated contract value of PS6m Lot 4: Design, Marketing and Content Services with an estimated contract value of PS8m.

Options: 3 options to extend for periods of 1 year each

Online Media Services

Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and delivery of its marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of PS4m Lot 2: Online Media Services with an estimated contract value of PS3m Lot 3: Offline Media Services with an estimated contract value of PS6m Lot 4: Design, Marketing and Content Services with an estimated contract value of PS8m.

Options: 3 options to extend for periods of 1 year each

Offline Media Services

Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and delivery of its marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of PS4m Lot 2: Online Media Services with an estimated contract value of PS3m Lot 3: Offline Media Services with an estimated contract value of PS6m Lot 4: Design, Marketing and Content Services with an estimated contract value of PS8m.

Options: 3 options to extend for periods of 1 year each

Design, Marketing and Content Services

Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and delivery of its marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of PS4m Lot 2: Online Media Services with an estimated contract value of PS3m Lot 3: Offline Media Services with an estimated contract value of PS6m Lot 4: Design, Marketing and Content Services with an estimated contract value of PS8m.

Options: 3 options to extend for periods of 1 year each

Procurement Information

Regulation 72(1)(c) provision as the need for change could not have been foreseen by a "diligent" Department, the changes do not affect the overall nature of the contract or exceed 50% of the value of the original contract value. Covid-19 could not have been predicted; therefore, these increased requirements could not have been foreseen or accounted for when estimating the contract value at the time of tender. The services provided through the contract will remain in line with those specified at the time of going to tender. The proposed change to the estimated contract value does not exceed this threshold.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-030ad5
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/001085-2022
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79341000 - Advertising services

79341200 - Advertising management services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£31,500,000 £10M-£100M

Notice Dates

Publication Date
13 Jan 20224 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
20 Feb 20206 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Tourism Northern Ireland
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BELFAST
Postcode
BT2 7ES
Postcode Area
Northern Ireland
Country
Northern Ireland
Major Region (ITL 1)
TLN Northern Ireland
Basic Region (ITL 2)
TLN0 Northern Ireland
Small Region (ITL 3)
TLN06 Belfast
Delivery Location
TLN Northern Ireland
Local Authority
Belfast
Electoral Ward
Central
Westminster Constituency
Belfast South and Mid Down

Supplier Information

Number of Suppliers
3
Supplier Names

LOUD MOUTH MEDIA LTD

MAMMOTH DESIGN CONSULTANTS LTD

TRAMWAY INVESTMENT HOLDINGS LIMITED

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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