ID 2342618 DfE TNI - Advertising and Marketing Services

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-030ad5-2022-01-13T17:25:02Z",
    "date": "2022-01-13T17:25:02Z",
    "ocid": "ocds-h6vhtk-030ad5",
    "description": "The successful contractor's performance on the contract will be regularly monitored in line with PGN 01/12. Contractors not delivering on contract requirements is a serious matter. It means the public purse is not getting what it is paying for. If a contractor fails to reach satisfactory levels of contract performance they will be given a specified time to improve. If, after the specified time, they still fail to reach satisfactory levels of contract performance, the matter will be escalated to senior management in CPD for further action. If this occurs and their performance still does not improve to satisfactory levels within the specified period, it may be regarded as an act of grave professional misconduct and they may be issued with a Certificate of Unsatisfactory Performance and the contract may be terminated. The issue of a Certificate of Unsatisfactory Performance will result in the contractor being excluded from all procurement competitions being undertaken by Centres of Procurement Expertise on behalf of bodies covered by the Northern Ireland Procurement Policy for a period of twelve months from the date of issue of the certificate.",
    "initiationType": "tender",
    "tender": {
        "id": "ID 2342618",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "ID 2342618 DfE TNI - Advertising and Marketing Services",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "mainProcurementCategory": "services",
        "description": "Following a competition advertised in the Official Journal of the EU on 29/09/2019 the Department for the Economy Tourism NI entered into a contract for the supply and delivery of its marketing and associated services, but due to the impact of Covid-19 the level of support required by the tourism industry has been unprecedented and unforeseen at the time of securing the contract. This contract has 8 months remaining on the initial contract period, with 3 x 12 month options to extend. Therefore, Tourism NI requires a variation to the value of the contract to avoid an imminent change in supplier which would incur substantial inconvenience/duplication of cost, and to ensure continuity of service to cover until 16/02/2024. This will allow sufficient time to retender the contract. Tourism NI wishes to increase the value of the contract by PS10,500,000 ex VAT (50% of the original contract value), to cover requirements until 16/02/2024. Tourism NI is relying on the Regulation 72(1)(c) provision as the need for change could not have been foreseen by a \"diligent\" Department, the changes do not affect the overall nature of the contract or exceed 50% of the value of the original contract value. Covid-19 could not have been predicted; therefore, these increased requirements could not have been foreseen or accounted for when estimating the contract value at the time of tender. The services provided through the contract will remain in line with those specified at the time of going to tender. The proposed change to the estimated contract value does not exceed this threshold.",
        "lots": [
            {
                "id": "1",
                "title": "Strategic and Lead Creative Agency",
                "description": "Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and delivery of its marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of PS4m Lot 2: Online Media Services with an estimated contract value of PS3m Lot 3: Offline Media Services with an estimated contract value of PS6m Lot 4: Design, Marketing and Content Services with an estimated contract value of PS8m.",
                "awardCriteria": {
                    "criteria": [
                        {
                            "name": "AC1 Contract Management",
                            "type": "quality",
                            "description": "8"
                        },
                        {
                            "name": "AC2 Business Continuity",
                            "type": "quality",
                            "description": "8"
                        },
                        {
                            "name": "AC3 Presentation of Marketing Strategy",
                            "type": "quality",
                            "description": "64"
                        },
                        {
                            "name": "AC4 Average Hourly Rate",
                            "type": "cost",
                            "description": "20"
                        }
                    ]
                },
                "hasOptions": true,
                "options": {
                    "description": "3 options to extend for periods of 1 year each"
                }
            },
            {
                "id": "2",
                "title": "Online Media Services",
                "description": "Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and delivery of its marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of PS4m Lot 2: Online Media Services with an estimated contract value of PS3m Lot 3: Offline Media Services with an estimated contract value of PS6m Lot 4: Design, Marketing and Content Services with an estimated contract value of PS8m.",
                "awardCriteria": {
                    "criteria": [
                        {
                            "name": "AC1 Digital Marketing Strategy",
                            "type": "quality",
                            "description": "64"
                        },
                        {
                            "name": "AC2 Contract Management",
                            "type": "quality",
                            "description": "8"
                        },
                        {
                            "name": "AC3 Business Continuity",
                            "type": "quality",
                            "description": "8"
                        },
                        {
                            "name": "AC4 Average Hourly Rate",
                            "type": "cost",
                            "description": "20"
                        }
                    ]
                },
                "hasOptions": true,
                "options": {
                    "description": "3 options to extend for periods of 1 year each"
                }
            },
            {
                "id": "3",
                "title": "Offline Media Services",
                "description": "Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and delivery of its marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of PS4m Lot 2: Online Media Services with an estimated contract value of PS3m Lot 3: Offline Media Services with an estimated contract value of PS6m Lot 4: Design, Marketing and Content Services with an estimated contract value of PS8m.",
                "awardCriteria": {
                    "criteria": [
                        {
                            "name": "AC1 Offline Media Strategy",
                            "type": "quality",
                            "description": "48"
                        },
                        {
                            "name": "AC2 Audience led",
                            "type": "quality",
                            "description": "16"
                        },
                        {
                            "name": "AC3 Contract Management",
                            "type": "quality",
                            "description": "8"
                        },
                        {
                            "name": "AC4 Business Continuity",
                            "type": "quality",
                            "description": "8"
                        },
                        {
                            "name": "AC5 Media Commission Rebate",
                            "type": "cost",
                            "description": "10"
                        },
                        {
                            "name": "AC6 Average Hourly Rate",
                            "type": "cost",
                            "description": "10"
                        }
                    ]
                },
                "hasOptions": true,
                "options": {
                    "description": "3 options to extend for periods of 1 year each"
                }
            },
            {
                "id": "4",
                "title": "Design, Marketing and Content Services",
                "description": "Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and delivery of its marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of PS4m Lot 2: Online Media Services with an estimated contract value of PS3m Lot 3: Offline Media Services with an estimated contract value of PS6m Lot 4: Design, Marketing and Content Services with an estimated contract value of PS8m.",
                "awardCriteria": {
                    "criteria": [
                        {
                            "name": "AC1 Content Commissioning",
                            "type": "quality",
                            "description": "64"
                        },
                        {
                            "name": "AC2 Contract Management",
                            "type": "quality",
                            "description": "8"
                        },
                        {
                            "name": "AC3 Business Continuity",
                            "type": "quality",
                            "description": "8"
                        },
                        {
                            "name": "AC4 Hourly Rates",
                            "type": "cost",
                            "description": "20"
                        }
                    ]
                },
                "hasOptions": true,
                "options": {
                    "description": "3 options to extend for periods of 1 year each"
                }
            }
        ],
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79341200",
                        "description": "Advertising management services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341400",
                        "description": "Advertising campaign services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341000",
                        "description": "Advertising services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKN"
                    }
                ],
                "relatedLot": "1"
            },
            {
                "id": "2",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79341200",
                        "description": "Advertising management services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341400",
                        "description": "Advertising campaign services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341000",
                        "description": "Advertising services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKN"
                    }
                ],
                "relatedLot": "2"
            },
            {
                "id": "3",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79341200",
                        "description": "Advertising management services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341400",
                        "description": "Advertising campaign services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341000",
                        "description": "Advertising services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKN"
                    }
                ],
                "relatedLot": "3"
            },
            {
                "id": "4",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79341200",
                        "description": "Advertising management services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341400",
                        "description": "Advertising campaign services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341000",
                        "description": "Advertising services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKN"
                    }
                ],
                "relatedLot": "4"
            }
        ],
        "procurementMethod": "limited",
        "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
        "coveredBy": [
            "GPA"
        ],
        "reviewDetails": "CPD complied with the Public Contracts Regulations 2015 (as amended) and incorporated a standstill period (i.e. a minimum of 10 calendar days) at the point information on the award of contract was communicated to tenderers. That notification provided full information on the award decision. This provided time for the unsuccessful tenderers to challenge the award decision before the contract was entered into.",
        "procurementMethodRationaleClassifications": [
            {
                "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL",
                "id": "D_OUTSIDE_SCOPE",
                "description": "The procurement falls outside the scope of application of the directive"
            }
        ],
        "procurementMethodRationale": "Regulation 72(1)(c) provision as the need for change could not have been foreseen by a \"diligent\" Department, the changes do not affect the overall nature of the contract or exceed 50% of the value of the original contract value. Covid-19 could not have been predicted; therefore, these increased requirements could not have been foreseen or accounted for when estimating the contract value at the time of tender. The services provided through the contract will remain in line with those specified at the time of going to tender. The proposed change to the estimated contract value does not exceed this threshold."
    },
    "awards": [
        {
            "id": "001085-2022-1-1",
            "relatedLots": [
                "1"
            ],
            "title": "Strategic and Lead Creative Agency",
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-FTS-40693",
                    "name": "TRAMWAY INVESTMENT HOLDINGS LIMITED"
                }
            ]
        },
        {
            "id": "001085-2022-2-2",
            "relatedLots": [
                "2"
            ],
            "title": "Online Media Services",
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-FTS-40694",
                    "name": "LOUD MOUTH MEDIA LTD"
                }
            ]
        },
        {
            "id": "001085-2022-3-3",
            "relatedLots": [
                "3"
            ],
            "title": "Offline Media Services",
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-FTS-40695",
                    "name": "MAMMOTH DESIGN CONSULTANTS LTD"
                }
            ]
        },
        {
            "id": "001085-2022-4-4",
            "relatedLots": [
                "4"
            ],
            "title": "Design, Marketing and Content Services",
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-FTS-40693",
                    "name": "TRAMWAY INVESTMENT HOLDINGS LIMITED"
                }
            ]
        }
    ],
    "parties": [
        {
            "id": "GB-FTS-34765",
            "name": "Tourism Northern Ireland",
            "identifier": {
                "legalName": "Tourism Northern Ireland"
            },
            "address": {
                "streetAddress": "Linum Chambers, Bedford Square",
                "locality": "BELFAST",
                "region": "UKN",
                "postalCode": "BT2 7ES",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "email": "SSDAdmin.CPD@finance-ni.gov.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "https://www.tourismni.com/",
                "buyerProfile": "https://etendersni.gov.uk/epps",
                "classifications": [
                    {
                        "scheme": "TED_CA_TYPE",
                        "id": "BODY_PUBLIC",
                        "description": "Body governed by public law"
                    },
                    {
                        "scheme": "COFOG",
                        "id": "01",
                        "description": "General public services"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-40693",
            "name": "TRAMWAY INVESTMENT HOLDINGS LIMITED",
            "identifier": {
                "legalName": "TRAMWAY INVESTMENT HOLDINGS LIMITED"
            },
            "address": {
                "streetAddress": "17 Gilford Road",
                "locality": "Dublin",
                "region": "IE",
                "postalCode": "4",
                "countryName": "Ireland"
            },
            "contactPoint": {
                "telephone": "+44 12060600",
                "email": "susanmcentegart@bbdo.ie"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "url": "https://etendersni.gov.uk/epps",
                "scale": "sme"
            }
        },
        {
            "id": "GB-FTS-40694",
            "name": "LOUD MOUTH MEDIA LTD",
            "identifier": {
                "legalName": "LOUD MOUTH MEDIA LTD"
            },
            "address": {
                "streetAddress": "Thomas House 14 -16 James Street South",
                "locality": "Belfast",
                "region": "UK",
                "postalCode": "BT2 7GA",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "telephone": "+44 2890997001",
                "email": "mark@loudmouth-media.com"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "url": "https://etendersni.gov.uk/epps",
                "scale": "sme"
            }
        },
        {
            "id": "GB-FTS-40695",
            "name": "MAMMOTH DESIGN CONSULTANTS LTD",
            "identifier": {
                "legalName": "MAMMOTH DESIGN CONSULTANTS LTD"
            },
            "address": {
                "streetAddress": "84-94 Great Patrick Street",
                "locality": "Belfast",
                "region": "UK",
                "postalCode": "BT1 2LU",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "telephone": "+44 2890240250",
                "email": "sara.magee@mammoth.com"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "url": "https://etendersni.gov.uk/epps",
                "scale": "sme"
            }
        },
        {
            "id": "GB-FTS-20217",
            "name": "The UK does not have any such bodies with responsibility for appeal/mediation procedures. Instead; any challenges are dealt with by the High Court, Commercial Division, to which proceedings may be issued regarding alleged breaches of the PCR 2015 as amended.",
            "identifier": {
                "legalName": "The UK does not have any such bodies with responsibility for appeal/mediation procedures. Instead; any challenges are dealt with by the High Court, Commercial Division, to which proceedings may be issued regarding alleged breaches of the PCR 2015 as amended."
            },
            "address": {
                "locality": "Belfast",
                "countryName": "United Kingdom"
            },
            "roles": [
                "reviewBody"
            ]
        }
    ],
    "buyer": {
        "id": "GB-FTS-34765",
        "name": "Tourism Northern Ireland"
    },
    "contracts": [
        {
            "id": "001085-2022-1-1",
            "awardID": "001085-2022-1-1",
            "title": "Strategic and Lead Creative Agency",
            "status": "active",
            "value": {
                "amount": 6000000,
                "currency": "GBP"
            },
            "dateSigned": "2020-02-20T00:00:00Z"
        },
        {
            "id": "001085-2022-2-2",
            "awardID": "001085-2022-2-2",
            "title": "Online Media Services",
            "status": "active",
            "value": {
                "amount": 4500000,
                "currency": "GBP"
            },
            "dateSigned": "2020-02-20T00:00:00Z"
        },
        {
            "id": "001085-2022-3-3",
            "awardID": "001085-2022-3-3",
            "title": "Offline Media Services",
            "status": "active",
            "value": {
                "amount": 9000000,
                "currency": "GBP"
            },
            "dateSigned": "2020-02-20T00:00:00Z"
        },
        {
            "id": "001085-2022-4-4",
            "awardID": "001085-2022-4-4",
            "title": "Design, Marketing and Content Services",
            "status": "active",
            "value": {
                "amount": 12000000,
                "currency": "GBP"
            },
            "dateSigned": "2020-02-20T00:00:00Z"
        }
    ],
    "links": [
        {
            "rel": "prev",
            "href": "https://ted.europa.eu/udl?uri=TED:NOTICE:095930-2020:TEXT:EN:HTML"
        }
    ],
    "language": "en"
}