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Media Planning and Buying

NORTHUMBRIAN WATER GROUP LIMITED

This public procurement record has 2 releases in its history.

Award

12 Jul 2022 at 11:00

Award Notice
Tender

11 Feb 2022 at 10:25

Tender Notice
Summary of the contracting process

The procurement process is led by Northumbrian Water Group Limited, seeking a contractor for "Media Planning and Buying" services. This project falls under the services category, specifically focused on advertising and marketing. The tender process is currently in the Award stage, with contracts signed on 12th July 2022. The initial contract period is set for two years, with a potential extension of another year. Bids were collected through a selective procurement method, which involved a negotiated procedure with prior competition, and interested parties had to submit expressions of interest by 1st March 2022.

This tender presents valuable opportunities for businesses in the advertising and marketing sector, particularly those specialising in media buying and strategic communication. Companies with expertise in innovative media solutions, campaign management, and audience engagement across both traditional and digital platforms would find this contract well-suited to their capabilities. Additionally, as the project emphasises measuring campaign effectiveness, firms that can analyse and report on media performance would be particularly competitive in this tender.

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Notice Information

Notice Title

Media Planning and Buying

Notice Description

This is notification that NWL have awarded a contract for a requirement for a supplier to provide media planning and buying. The contract will be to support the delivery of the NWG Corporate Communications strategies by offering a range of effective, innovative and cost-effective solutions to media buying. This will include, but not limited to, ongoing advice and professional support in reaching key targets and audiences across our operating regions and assisting in the delivery of the NWG Corporate Communications goals, measures and brand strategy, bringing campaigns to life using all aspects of media platforms. In addition to this, it is crucial that the measuring of campaign effectiveness is monitored throughout with the results delivered back through reporting. Our marketing campaigns range from customer service campaigns that communicate information about our products and services, right through to behaviour change campaigns that land strong messages with real impact to change customer behaviour and drive a positive approach and proactive change across our operating areas. Budgets are aligned to business priority areas, some of which we know in advance and other maybe unplanned due to a significant need. This makes it very difficult to estimate spend for the future contract period. Spend in 2020 was in the region of PS300,000 and increased to approx. PS500,000 in 2021. We do not anticipate an increase above this for 2022. NWL are offering a two-year contract with the option to extend for a further year

Lot Information

Lot 1

This is notification that NWL have awarded a contract for a requirement for a supplier to provide media planning and buying. The contract will be to support the delivery of the NWG Corporate Communications strategies by offering a range of effective, innovative and cost-effective solutions to media buying. This will include, but not limited to, ongoing advice and professional support in reaching key targets and audiences across our operating regions and assisting in the delivery of the NWG Corporate Communications goals, measures and brand strategy, bringing campaigns to life using all aspects of media platforms. In addition to this, it is crucial that the measuring of campaign effectiveness is monitored throughout with the results delivered back through reporting. Our marketing campaigns range from customer service campaigns that communicate information about our products and services, right through to behaviour change campaigns that land strong messages with real impact to change customer behaviour and drive a positive approach and proactive change across our operating areas. Budgets are aligned to business priority areas, some of which we know in advance and other maybe unplanned due to a significant need. This makes it very difficult to estimate spend for the future contract period. Spend in 2020 was in the region of PS300,000 and increased to approx. PS500,000 in 2021. We do not anticipate an increase above this for 2022. NWL are offering a two-year contract with the option to extend for a further year. Advertising provides the foundation of all our communication and campaign activity including Covid Comms, Just Add Water (NPS/CMEX), Bin the Wipe (Sewer Flooding), Priority Services & Affordability, I like mine (Taste and Odour re Water Quality) are some key examples. Due to lack of internal capacity NWL require a supplier who can plan and buy media space in our operating regions across off and online channels. The types of media that we currently advertise our campaigns include the following channels Media - TV Advertising/ Cinema/ Radio/ Streaming DOOH (digital out of home) - Digital billboards and signage OOH (out of home) - Kiosks and Bus Poster (street liners) Digital - MiQ - Programmatic campaign

Options: After the initial 24 month a further 12 month optional extension will be available

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-03161c
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/019009-2022
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Negotiated procedure with prior call for competition
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
12 Jul 20224 years ago
Submission Deadline
1 Mar 2022Expired
Future Notice Date
Not specified
Award Date
12 Jul 20224 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NORTHUMBRIAN WATER GROUP LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
DURHAM
Postcode
DH1 5FJ
Postcode Area
Durham
Country
England
Major Region (ITL 1)
TLC North East (England)
Basic Region (ITL 2)
TLC4 Northumberland, Durham and Tyne & Wear
Small Region (ITL 3)
TLC41 Durham
Delivery Location
TLC North East (England), TLH14 Suffolk CC, TLH3 Essex
Local Authority
County Durham
Electoral Ward
Framwellgate & Newton Hall
Westminster Constituency
City of Durham

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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