Notice Information
Notice Title
GLA 82034 - Collaborative Media Planning & Buying
Notice Description
Transport for London (TfL) intends to commence a procurement process for the creation of a single supplier Framework Agreement for the provision of media planning and buying services. This notice intends to alert the market of the upcoming opportunity only. The successful Media Agency will plan media strategies and buy media space for marketing purposes, public consultations as well as recruitment campaigns. The Opportunity will be open to TfL, the wider GLA Group and London and Partners (together known as 'the Authorities'. Full details of the Authorities to be included as part of the Framework Agreement will be confirmed within the Contract Notice. The tender will be issued via TfL's e-tendering system - ProContact. Please ensure that you are registered to be able to access tender documentation.
Lot Information
Lot 1
This requirement seeks a best-in-class Media Agency that will deliver media neutral integrated behaviour change and recruitment marketing communications, strategic planning and implementation. This includes the ability to deliver paid for media partnerships and associated content development and delivery and consultations. Media planning and buying requirements across the Authorities are: * Media strategic thinking and planning * Media buying * Planning of other free or owned media that TfL or GLA Group may access over time. * Working in collaboration with the through the line creative agency and the roster of creative agencies or in-house creative teams to deliver integrated strategic planning and media neutral communications. * Inputting to the development of an agreed set of metrics for all activity, reviewing progress against them and providing recommendations on how to optimise activity to meet the Key Performance Indicators (KPIs). * Optimising client investment in the digital arena and the implications for any client databases and websites Budget setting as part of the integrated communications planning process to reflect the planning and brand priorities for each fiscal year and beyond * Creating mobilisation plans in preparation to respond urgently to high priority / high profile briefs following an unexpected event * Keeping the client teams up to date on key market and industry developments * Clash management * Digital frequency management * Brand safety- regularly reviewing the requirements and ensuring brand safety guidelines are adhered to * Measuring and reporting on Ad Viewability * Ensuring any content created through partnerships meets the GLA Group's standards for accessibility. * Reporting on on-going campaign performance including media related metrics, Post-Click Automation (PCA)s, identifying learnings and recommendations for current and future activity. * Investigating and maximising opportunities for brand surveys by media partners at low cost or added value as part of a media buy. * Research and evaluation of activity including public sector polling, and econometric modelling. * Emergency processes - the ability to pause all communications based on agreed criteria and timelines.
Renewal: It is expected that a Framework Agreement will be awarded for a duration of four (4) years and will include break clauses as deemed suitable by the TfL.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-0327bf
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/008485-2022
- Current Stage
- Planning
- All Stages
- Planning
Procurement Classification
- Notice Type
- Planning Notice
- Procurement Type
- Framework
- Procurement Category
- Services
- Procurement Method
- Not Specified
- Procurement Method Details
- Not specified
- Tender Suitability
- Not specified
- Awardee Scale
- Not specified
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79340000 - Advertising and marketing services
Notice Value(s)
- Tender Value
- Not specified
- Lots Value
- Not specified
- Awards Value
- Not specified
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 30 Mar 20223 years ago
- Submission Deadline
- Not specified
- Future Notice Date
- 10 Apr 2022Expired
- Award Date
- Not specified
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Planned
- Lots Status
- Planned
- Awards Status
- Not Specified
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- TRANSPORT FOR LONDON
- Contact Name
- Available with D3 Tenders Premium →
- Contact Email
- Available with D3 Tenders Premium →
- Contact Phone
- Available with D3 Tenders Premium →
Buyer Location
- Locality
- LONDON
- Postcode
- E20 1JN
- Post Town
- East London
- Country
- England
-
- Major Region (ITL 1)
- TLI London
- Basic Region (ITL 2)
- TLI4 Inner London - East
- Small Region (ITL 3)
- TLI41 Hackney and Newham
- Delivery Location
- Not specified
-
- Local Authority
- Newham
- Electoral Ward
- Stratford Olympic Park
- Westminster Constituency
- Stratford and Bow
Further Information
Notice URLs
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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