Notice Information
Notice Title
Combined Social Media, Community Engagement, Media Evaluation and Media Monitoring Service
Notice Description
Ofgem is seeking to establish a contract for combined social media, community engagement, media evaluation and media monitoring service. The scope of the requirement includes, but is not limited to: Social Media and Community Engagement: -Track own-brand insights and channel performance metrics (media outlets, web and social media) - Identify target audiences and build segmented audience profiles using social media intelligence/machine learning to inform engagement and activation tactics -Build and define tracked searches by profile, keyword or theme (media outlets, web and social media) - Build and automate scheduled custom reporting for conversation summaries / data insights, including via data visualisation. To include capability for alert notifications where tracked data spike above a volume threshold. For example, across mentions/conversations/sentiment (media outlets, web and social media) - Receive traditional media print news and broadcast monitoring summaries 7 days a week with access to a national journalist database [Ofgem has a separate NLA licence] - Access and build custom reports across print and broadcast media for defined topics, and with capability to support media evaluation and analysis incl. opinion analysis, favourability, share of voice/equivalent advertising value, and reach of Ofgem - Plan, manage and schedule posts across its social media channels, including accessible multimedia (eg with image alt text and .srt captions for video content) - Use an in-platform inbox to monitor and respond to all social media conversations in one place and track response rate where required (private messages, comments and replies, direct messages etc). Media Monitoring and Evaluation: - Print monitoring - complete daily monitoring of specified keywords and topics within regional, national and international print media, including industry and consumer titles. This should be presented within a daily morning summary and include a downloadable PDF copy of each relevant printed article. It should also be available to view and download on the supplier's online portal. - Online monitoring - complete daily monitoring of specified keywords and topics within regional, national and international news website content, as well as monitoring of non-written online content such as infographics and imagery. Links and PDF copies of each relevant online mention should be presented within the daily morning media summary and on the online portal. - Broadcast media - complete daily monitoring of specified keywords and topics on regional and national television, radio and web broadcasts. Broadcasted items shall be made available in digital form for Ofgem to access via the morning summary and on the online portal. - Online portal - provision of a secure, online portal in which Ofgem can access, analyse and evaluate media coverage whenever necessary - Evaluation and reporting - the provision of human-driven evaluation and reporting of the monitored media for Ofgem, which could be provided monthly or quarterly - All media monitoring, analysis and evaluation services detailed in this specification will be provided remotely, i.e. via email and online portal, so no specific sites or facilities are required.
Lot Information
Lot 1
Ofgem is seeking a combined social media, community engagement, media evaluation and media monitoring service.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-03429d
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/015351-2022
- Current Stage
- Planning
- All Stages
- Planning
Procurement Classification
- Notice Type
- Planning Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Not Specified
- Procurement Method Details
- Not specified
- Tender Suitability
- Not specified
- Awardee Scale
- Not specified
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79300000 - Market and economic research; polling and statistics
79310000 - Market research services
79311000 - Survey services
79311300 - Survey analysis services
79312000 - Market-testing services
79340000 - Advertising and marketing services
79342000 - Marketing services
Notice Value(s)
- Tender Value
- £267,000 £100K-£500K
- Lots Value
- Not specified
- Awards Value
- Not specified
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 1 Jun 20223 years ago
- Submission Deadline
- 15 Sep 2022Expired
- Future Notice Date
- 17 Jul 2022Expired
- Award Date
- Not specified
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Planned
- Lots Status
- Planned
- Awards Status
- Not Specified
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- OFGEM
- Contact Name
- Ruksar Din
- Contact Email
- procurement2@ofgem.gov.uk
- Contact Phone
- +44 2079017000
Buyer Location
- Locality
- LONDON
- Postcode
- E14 4PU
- Post Town
- East London
- Country
- England
-
- Major Region (ITL 1)
- TLI London
- Basic Region (ITL 2)
- TLI4 Inner London - East
- Small Region (ITL 3)
- TLI42 Tower Hamlets
- Delivery Location
- Not specified
-
- Local Authority
- Tower Hamlets
- Electoral Ward
- Canary Wharf
- Westminster Constituency
- Poplar and Limehouse
Further Information
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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