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The Provision of Media Buying Services

University of Strathclyde

This public procurement record has 1 release in its history.

Tender

28 Jun 2022 at 11:08

Tender Notice
Summary of the contracting process

The University of Strathclyde is currently seeking to engage a media agency to provide media buying services, with a tender titled "The Provision of Media Buying Services." This procurement falls within the advertising and marketing services industry category and is located in Glasgow, UK. The procurement method is an open procedure, and the tender period ends on 28th July 2022, with a contract duration of 720 days. Interested parties must submit their bids electronically, and successful applicants will be required to showcase relevant experience and meet specific financial criteria.

This tender presents a significant opportunity for marketing agencies, particularly those with expertise in digital marketing and a track record of executing international media campaigns. Companies capable of demonstrating experience with targeted advertising for diverse student demographics are well-suited to compete. Additionally, businesses that can manage substantial advertising budgets and possess strategic consultancy capabilities will find this contract aligned with their growth objectives, given its scope to enhance the university's outreach and recruitment efforts.

How relevant is this notice?

Notice Information

Notice Title

The Provision of Media Buying Services

Notice Description

The University of Strathclyde requires a media agency to provide strategic media consultancy, design media buying plans and schedules for the faculties and to bring marketing activity in line with each faculties strategic intents.

Lot Information

Lot 1

The University of Strathclyde requires a Media Buying Agency to provide strategic media consultancy, design media buying plans and schedules for the faculties and to bring marketing activity in line with each faculty's strategic intents. The appointed media buying partner will be required to deliver targeted, effective and customer-responsive media campaigns. Campaigns which are scheduled to generate high quality leads that the universities marketing and communications teams can convert into applicants. Campaigns are required to have a global reach and target a multifaceted, international student demographic targeted to areas which include but are not limited to China, Thailand, USA, Germany. The services required included but are not limited to strategic media advice on sector insights, media scheduling (including placement, negotiating rates and coordination with the central and other faculty teams) advising on partnerships/sponsorship opportunities, evaluation of number of leads generated, best copy, regular adjustments to the advertising to gain the best yield, press campaigns, press supplements, search engine advice, online recruitment profiles, Associated advertising options for social media, paid for sponsored advert, boosts, lead generation. The contracted supplier must have digital marketing expertise and services across channels that cannot currently be managed in-house.

Renewal: At solely the University's discretion, this contract can be extended for two periods of up to 12 months.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-034b63
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/017597-2022
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79341100 - Advertising consultancy services

79341200 - Advertising management services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£2,480,000 £1M-£10M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
28 Jun 20224 years ago
Submission Deadline
28 Jul 2022Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
University of Strathclyde
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
GLASGOW
Postcode
G1 1QE
Postcode Area
Glasgow
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM3 West Central Scotland
Small Region (ITL 3)
TLM32 Glasgow City
Delivery Location
TLM82 Glasgow City
Local Authority
Glasgow City
Electoral Ward
Anderston/City/Yorkhill
Westminster Constituency
Glasgow North East

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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