Notice Information
Notice Title
Advertising
Notice Description
This is a prior information notice to establish if there is market interest for a future tender for Water Industry Creative Advertising Campaign requirements. In the last year Anglian Water have been evolving their communications strategy to help customers understand more about the work we do. In order to reach more customers a range of channels are in consideration, now including TV. Anglian Water regularly review the role of communications and the influence that can, or cannot be, had on business performance. The channels to use within the communication strategy evolves dependent on insight and need following review of performance results. This does mean there is a level of ambiguity and flexibility required on an ongoing basis on what support may be required from an agency. Considering this, if you participate in a tender process and are awarded to, you will be one of a group of agencies who will bid for any work available, and as a result there is no guarantee work.
Lot Information
Lot 1
The requirement is detailed below ; As a purpose driven business, we not only have to deliver on our regulatory performance commitments, but we must also meet the needs of our customers, the region we serve and our commitment to the environment. As part of our communications strategy, we have a number of core objectives which including reaching as many people with our messages about what we do, both in terms of the service we provide and in addition those times where we go above and beyond by delivering against our purpose. In order to reach more people, our communication channels of choice can flex dependent on performance results and evolving requirements. This also can include TV advertising should we need it. We have produced two creative advertising campaigns, including TV, to date and should it be successful, more work may be required. This would always need to be part of a wider narrative and based on a core creative idea. Strategic input and creative flair are what we would expect from any agency. Anglian Water requires the ability to call upon professional agencies with the right expertise to create a strategic vision, create compelling storytelling and enable execution should we need to at any point in the future. We are looking to contract with creative agencies that specialises in not only TV advertising but those who can produce TV alongside social media, print, radio and other communication channels. If the agency is not able to provide these other communication services, alongside the TV, themselves, there must be means for them to create and manage it externally with other agencies.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-0350e2
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/019001-2022
- Current Stage
- Tender
- All Stages
- Planning, Tender
Procurement Classification
- Notice Type
- Planning Notice
- Procurement Type
- Framework
- Procurement Category
- Services
- Procurement Method
- Selective
- Procurement Method Details
- Negotiated procedure with prior call for competition
- Tender Suitability
- Not specified
- Awardee Scale
- Not specified
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79340000 - Advertising and marketing services
Notice Value(s)
- Tender Value
- £1,000,000 £1M-£10M
- Lots Value
- £1,000,000 £1M-£10M
- Awards Value
- Not specified
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 12 Jul 20223 years ago
- Submission Deadline
- 31 Dec 2022Expired
- Future Notice Date
- Not specified
- Award Date
- Not specified
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Active
- Lots Status
- Active
- Awards Status
- Not Specified
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- ANGLIAN WATER SERVICES LIMITED
- Contact Name
- Alice Bradley
- Contact Email
- abradley@anglianwater.co.uk
- Contact Phone
- Not specified
Buyer Location
- Locality
- HUNTINGDON
- Postcode
- PE29 6XU
- Post Town
- Peterborough
- Country
- England
-
- Major Region (ITL 1)
- TLH East (England)
- Basic Region (ITL 2)
- TLH4 Cambridgeshire and Peterborough
- Small Region (ITL 3)
- TLH42 Cambridgeshire CC
- Delivery Location
- TLH1 East Anglia
-
- Local Authority
- Huntingdonshire
- Electoral Ward
- Huntingdon North
- Westminster Constituency
- Huntingdon
Further Information
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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