Award

Ask AI about this notice

Summarise, research or assess it with AI

View Markdown

Share this notice

Send this contract to a colleague

(NU/1589-65) Chinese Social Media Management

Newcastle University

This public procurement record has 1 release in its history.

Award

25 Jul 2022 at 13:05

Award Notice
Summary of the contracting process

Newcastle University is seeking a supplier for its Chinese Social Media Management services, covering both organic social media management and paid media campaign support. The procurement process is currently in the award stage, with the contract for the selected supplier, TONG, valued at £23,040 and signed on 22 July 2022. This competitive tender was conducted using a selective procurement method, focusing on suppliers with demonstrated experience in managing higher education social media accounts specifically targeted at the Chinese market.

This tender presents significant opportunities for businesses in marketing and social media consultancy, particularly those with expertise in navigating the Chinese digital landscape. Companies that specialise in organic and paid media strategies, especially within the higher education sector, would be well-suited to compete for similar contracts. The need for comprehensive reporting and content optimisation also suggests a demand for firms capable of providing detailed analytics and strategic insights into media performance.

How relevant is this notice?

Notice Information

Notice Title

(NU/1589-65) Chinese Social Media Management

Notice Description

We are looking for a supplier to cover two aspects of our Chinese Social Media Management activity, Organic social media management and paid media campaign support. The supplier is required to have the ability to provide the following services and experience: Organic social media management * Have detailed experience managing in country higher education focused social media accounts for the Chinese market * Day-to-day management of Newcastle University's existing Weibo, WeChat, Douyin and YouKu accounts - creating, uploading, scheduling and reviewing content as agreed in monthly client meetings * Support the creation and maintenance of a Newcastle University presence on Xiaohongshu (Little Red Book) * Support live-streaming chats with staff/students and virtual open days, when required * Monthly content recommendations for our accounts based on wider market trends and competitor insights for: o Potential undergraduate students o Potential postgraduate students o Current students studying in the UK o Our Chinese alumni community * Attending monthly content planning meetings with internal teams * Translation and reformatting provided content to be suitable for chosen channels * Comprehensive monthly reporting on activity including impressions, engagement, followers, web traffic, comment and engagement analysis, competitor analysis and benchmarking. As well as recommendations for improvements * Provide a named Account Manager 2.3.2 Paid media When paid campaign support is required for Chinese markets, the supplier will be required to provide the following services: * Have detailed knowledge and demonstrable experience booking paid media on channels used by prospective undergraduate and postgraduate students * Provide detailed campaign attribution and KPI measurements for all media plans * Provide full campaign reporting and optimisation as part of all media plans * Provide support on creative optimisation and testing * Provide regular insight into industry best practice, trends and future placement opportunities * Provide translation services for content and landing pages * Provide a single Account Manager for all campaigns

Lot Information

Lot 1

We are looking for a supplier to cover two aspects of our Chinese Social Media Management activity, Organic social media management and paid media campaign support. The supplier is required to have the ability to provide the following services and experience: Organic social media management * Have detailed experience managing in country higher education focused social media accounts for the Chinese market * Day-to-day management of Newcastle University's existing Weibo, WeChat, Douyin and YouKu accounts - creating, uploading, scheduling and reviewing content as agreed in monthly client meetings * Support the creation and maintenance of a Newcastle University presence on Xiaohongshu (Little Red Book) * Support live-streaming chats with staff/students and virtual open days, when required * Monthly content recommendations for our accounts based on wider market trends and competitor insights for: o Potential undergraduate students o Potential postgraduate students o Current students studying in the UK o Our Chinese alumni community * Attending monthly content planning meetings with internal teams * Translation and reformatting provided content to be suitable for chosen channels * Comprehensive monthly reporting on activity including impressions, engagement, followers, web traffic, comment and engagement analysis, competitor analysis and benchmarking. As well as recommendations for improvements * Provide a named Account Manager 2.3.2 Paid media When paid campaign support is required for Chinese markets, the supplier will be required to provide the following services: * Have detailed knowledge and demonstrable experience booking paid media on channels used by prospective undergraduate and postgraduate students * Provide detailed campaign attribution and KPI measurements for all media plans * Provide full campaign reporting and optimisation as part of all media plans * Provide support on creative optimisation and testing * Provide regular insight into industry best practice, trends and future placement opportunities * Provide translation services for content and landing pages * Provide a single Account Manager for all campaigns

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-035557
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/020143-2022
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Dynamic
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

72 - IT services: consulting, software development, Internet and support

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

48480000 - Sales, marketing and business intelligence software package

48481000 - Sales or marketing software package

72210000 - Programming services of packaged software products

72212480 - Sales, marketing and business intelligence software development services

72212481 - Sales or marketing software development services

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

79342000 - Marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£23,040 Under £100K

Notice Dates

Publication Date
25 Jul 20224 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
22 Jul 20224 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Newcastle University
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NEWCASTLE UPON TYNE
Postcode
NE1 7RU
Postcode Area
Newcastle upon Tyne
Country
England
Major Region (ITL 1)
TLC North East (England)
Basic Region (ITL 2)
TLC4 Northumberland, Durham and Tyne & Wear
Small Region (ITL 3)
TLC43 Tyneside
Delivery Location
TLC North East (England)
Local Authority
Newcastle upon Tyne
Electoral Ward
Monument
Westminster Constituency
Newcastle upon Tyne Central and West

Supplier Information

Number of Suppliers
1
Supplier Name

TONG

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

Loading OCDS record...