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Communications Plan for Marketing & Product Distribution

Welsh Government

This public procurement record has 1 release in its history.

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21 Sep 2022 at 15:48

Award Notice
Summary of the contracting process

The Welsh Government has completed a procurement process for the Communications Plan for Marketing & Product Distribution services. The procurement stage was a tender, and the title of the contract is "Communications Plan for Marketing & Product Distribution." The industry category is administrative services related to tourism affairs. The contract has been awarded across four regional lots, namely North Wales, Mid Wales, West Wales, and South Wales. The procurement deadline for uploading tenders was at 2 pm. The buying organisation is the Welsh Government based in Cardiff, United Kingdom.

This tender provides business growth opportunities for firms involved in tourism and communications sectors. Companies with expertise in developing and delivering effective communication plans, stakeholder engagement, and working with government bodies are well-suited to compete. The successful supplier will be required to deliver regional tourism communication plans for the Welsh Government over a 3-year period. Interested businesses should review the award criteria and engage with the procurement process to potentially secure future contracts and contribute to Wales's tourism promotion efforts.

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Notice Information

Notice Title

Communications Plan for Marketing & Product Distribution

Notice Description

Welsh Government requires the development and delivery of regional tourism communication plans, to support Welsh Government's efforts to promote Wales globally to influential B2B (Business-to-Business) and B2C (B2C) markets. This opportunity will be split between the following 4 regional lots: Lot 1 - North Wales Lot 2 - Mid Wales Lot 3 - West Wales Lot 4 - South Wales

Lot Information

Communications Plan for Marketing & Product Distribution - North Wales Region

Lot 1 - North Wales region Welsh Government requires the development and delivery of regional tourism communication plans, to support Welsh Government's efforts to promote Wales globally to influential B2B (Business-to-Business) and B2C (B2C) markets. Successful communications rely, in part, on relationships built with trusted partners and stakeholders within destinations and regions. Visit Wales recognises that this work can be undertaken as supplementary to the mainstream communications, online and offline, that the proposed contractors already have in place e.g. industry news, training facilitation, events, webinars, etc. With the above at its heart, the successful contractors will be required to research, prepare, present and deliver an effective, deliverable regional communications plan for 2022-2025 focussed on addressing the needs of their respective area and its make-up of businesses. Detail is required within the plan for year 1 (financial year 2022/23) and a broader delivery approach outlined for years 2 and 3. The contract will be for 3 years with an annual review break included to assess performance and outputs. ITT Reference for lot 1 - 94970 Additional information: Etender ITT Reference for Lot 1 - North Wales Region is 94970

Communications Plan for Marketing & Product Distribution - Mid Wales Region

Lot 2 - Mid Wales Region Welsh Government requires the development and delivery of regional tourism communication plans, to support Welsh Government's efforts to promote Wales globally to influential B2B (Business-to-Business) and B2C (B2C) markets. Successful communications rely, in part, on relationships built with trusted partners and stakeholders within destinations and regions. Visit Wales recognises that this work can be undertaken as supplementary to the mainstream communications, online and offline, that the proposed contractors already have in place e.g. industry news, training facilitation, events, webinars, etc. With the above at its heart, the successful contractors will be required to research, prepare, present and deliver an effective, deliverable regional communications plan for 2022-2025 focussed on addressing the needs of their respective area and its make-up of businesses. Detail is required within the plan for year 1 (financial year 2022/23) and a broader delivery approach outlined for years 2 and 3. The contract will be for 3 years with an annual review break included to assess performance and outputs. etender reference for lot 2 - Mid Wales Region - 94971 Additional information: etender reference for lot 2 - Mid Wales Region is 94971

Communications Plan for Marketing & Product Distribution - West Wales Region

Lot 3 - West Wales region Welsh Government requires the development and delivery of regional tourism communication plans, to support Welsh Government's efforts to promote Wales globally to influential B2B (Business-to-Business) and B2C (B2C) markets. Successful communications rely, in part, on relationships built with trusted partners and stakeholders within destinations and regions. Visit Wales recognises that this work can be undertaken as supplementary to the mainstream communications, online and offline, that the proposed contractors already have in place e.g. industry news, training facilitation, events, webinars, etc. With the above at its heart, the successful contractors will be required to research, prepare, present and deliver an effective, deliverable regional communications plan for 2022-2025 focussed on addressing the needs of their respective area and its make-up of businesses. Detail is required within the plan for year 1 (financial year 2022/23) and a broader delivery approach outlined for years 2 and 3. The contract will be for 3 years with an annual review break included to assess performance and outputs. etender reference for lot 3 - West Wales Region - 94973 Additional information: etender reference for lot 3 - West Wales Region is 94973

Communications Plan for Marketing & Product Distribution - South Wales Region

Lot 4 - South Wales region Welsh Government requires the development and delivery of regional tourism communication plans, to support Welsh Government's efforts to promote Wales globally to influential B2B (Business-to-Business) and B2C (B2C) markets. Successful communications rely, in part, on relationships built with trusted partners and stakeholders within destinations and regions. Visit Wales recognises that this work can be undertaken as supplementary to the mainstream communications, online and offline, that the proposed contractors already have in place e.g. industry news, training facilitation, events, webinars, etc. With the above at its heart, the successful contractors will be required to research, prepare, present and deliver an effective, deliverable regional communications plan for 2022-2025 focussed on addressing the needs of their respective area and its make-up of businesses. Detail is required within the plan for year 1 (financial year 2022/23) and a broader delivery approach outlined for years 2 and 3. The contract will be for 3 years with an annual review break included to assess performance and outputs. etender reference for lot 4 - South Wales Region - 94974 Additional information: etender reference for lot 4 - South Wales Region - 94974

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-036a28
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/026419-2022
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

75 - Administration, defence and social security services

CPV Codes

75125000 - Administrative services related to tourism affairs

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£154,640 £100K-£500K

Notice Dates

Publication Date
21 Sep 20223 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
6 Sep 20223 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Welsh Government
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
CARDIFF
Postcode
CF10 3NQ
Postcode Area
Cardiff
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
TLL Wales
Local Authority
Cardiff
Electoral Ward
Cathays
Westminster Constituency
Cardiff South and Penarth

Supplier Information

Number of Suppliers
2
Supplier Names

Mid Wales Tourism Ltd

North Wales Tourism

Further Information

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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