Notice Information
Notice Title
Brand Agency Services
Notice Description
All participating Tenderer's will need to demonstrate a broad range of expertise in the Brand Strategy and Design space, with the aim to improve external brand awareness, external/internal brand engagement and build trust with Avanti West Coast. Strategic brand and design projects are currently outsourced on an ad hoc basis at Avanti West Coast due to the available capacity within the in-house Design Studio. The agency should decrease reliance on our in-house team to cover all bases of strategic thinking, ideation, execution and follow-up. A key objective for Avanti West Coast is to improve brand awareness and brand power. The Tenderer's will support this through strategic development of our brand proposition including visual identity, personality and tone of voice. The agency should bring fresh ideas that help us think more creatively, courageously and with a new perspective. Avanti West Coast require a full-service brand agency with proven experience in delivering strategic brand and design briefs. The chosen agency will need to demonstrate a clear grasp of strategic brand direction as well as creative development to increase brand awareness, and trust with the brand. The agency should have flexibility to dial up or dial down support according to needs, whether it's ideas, implementation strategic or delivery of these
Lot Information
Lot 1
All participating Tenderer's will need to demonstrate a broad range of expertise in the Brand Strategy and Design space, with the aim to improve external brand awareness, external/internal brand engagement and build trust with Avanti West Coast. Strategic brand and design projects are currently outsourced on an ad hoc basis at Avanti West Coast due to the available capacity within the in-house Design Studio. The agency should decrease reliance on our in-house team to cover all bases of strategic thinking, ideation, execution and follow-up. A key objective for Avanti West Coast is to improve brand awareness and brand power. The Tenderer's will support this through strategic development of our brand proposition including visual identity, personality and tone of voice. The agency should bring fresh ideas that help us think more creatively, courageously and with a new perspective. Avanti West Coast require a full-service brand agency with proven experience in delivering strategic brand and design briefs. The chosen agency will need to demonstrate a clear grasp of strategic brand direction as well as creative development to increase brand awareness, and trust with the brand. The agency should have flexibility to dial up or dial down support according to needs, whether it's ideas, implementation strategic or delivery of these.
Renewal: It is proposed to have a 4 year contract (2+1+1) i.e. 2 year fixed with option to extend for 1 year for 2 consecutive years.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-0371eb
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/019606-2023
- Current Stage
- Award
- All Stages
- Tender, Award
Procurement Classification
- Notice Type
- Tender Notice
- Procurement Type
- Framework
- Procurement Category
- Services
- Procurement Method
- Selective
- Procurement Method Details
- Negotiated procedure with prior call for competition
- Tender Suitability
- Not specified
- Awardee Scale
- Not specified
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79340000 - Advertising and marketing services
Notice Value(s)
- Tender Value
- Not specified
- Lots Value
- Not specified
- Awards Value
- Not specified
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 10 Jul 20232 years ago
- Submission Deadline
- 31 Oct 2022Expired
- Future Notice Date
- Not specified
- Award Date
- 29 Apr 20232 years ago
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Cancelled
- Awards Status
- Active
- Contracts Status
- Active
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- FIRST TRENITALIA WEST COAST RAIL LIMITED
- Contact Name
- Ruchiie Sehdev
- Contact Email
- ruchiie.sehdev@avantiwestcoast.co.uk
- Contact Phone
- +44 7773732843
Buyer Location
- Locality
- LONDON
- Postcode
- W2 1AF
- Post Town
- West London
- Country
- England
-
- Major Region (ITL 1)
- TLI London
- Basic Region (ITL 2)
- TLI3 Inner London - West
- Small Region (ITL 3)
- TLI35 Westminster and City of London
- Delivery Location
- Not specified
-
- Local Authority
- Westminster
- Electoral Ward
- Hyde Park
- Westminster Constituency
- Cities of London and Westminster
Further Information
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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