Notice Information
Notice Title
ITT300 Appointment of Creative Agency
Notice Description
The University is looking to contract a Creative Agency to create a 49-month unique creative strategy and campaign, not derivative of UK HE advertising campaigns. The opportunity will run across three and a half recruitment cycles 2024 (mid cycle campaign) 2025, 2026 and 2027. The core objective is to promote and raise awareness, increasing year on year applications to the across multiple touchpoints which will include creative advertising assets across various channels, a video content strategy, prospectus, and assets throughout the recruitment cycle to include print, media and event materials. The core objective of the produced materials will be to drive visitors to the University website. Contract value is estimated at PS300,000. The contract shall be for a period of 49 months (7/2023 - 8/2027) with the possibility entirely at the University's discretion for up to an 18 month extension at a value of PS100,000.
Lot Information
Lot 1
The University of Northampton is looking to contract a Creative Agency to create a 49-month creative strategy and campaign. We are seeking a campaign that is unique to UON and is not derivative of UK HE advertising campaigns. The contract opportunity will run across three and a half recruitment cycles 2024 (mid cycle campaign) 2025, 2026 and 2027. The core objective is to drive visitors to the University website to register to visit for a campus open day, where they can find out more about courses, the university campus, the town of Northampton and the benefits and opportunities of studying with us. The core resulting objective is to increase brand awareness and increase year-on-year applications and recruitment of students across Undergraduate and Postgraduate courses. The campaign will primarily be aimed at Home Students (those located within the United Kingdom), however some elements may be picked up and developed further by our International Team. Should this incur any work for the successful agency this will fall outside this contract's value. Until August 2022 we worked on a campaign that has been very different to the traditional, HE approaches focussing on what the youth market engages with rather than what traditionally the sector believes they will engage with. The UON Marketing Team are seeking a creative agency who can develop an overarching strategy across all touchpoints that creatively evolves during the contract period to develop the campaign and take it to the next level. We are looking for a brand campaign that will resonate with a predominantly youth audience but can also be tailored to target other key audiences such as those looking to study a Postgraduate qualification, returners to education and parents and influencers. We feel that we are in a strong position from a brand awareness perspective and want our future strategy to build upon this success. The campaign strategy should encompass all campaign touchpoints and demonstrate messaging and visual development throughout the cycle across the duration of the campaign period. For the strategy we would expect the agency to use University supplied data, alongside sector and audience insights to develop the campaign, this should be a continuous process as insights and data may change throughout the contract period. We would expect the agency to have a clear understanding of the target audiences and application touchpoints which need to be reflected in all messaging and imagery used. The strategy and campaign messaging will need to work across multiple channels which will include advertising assets, a video content strategy to include deliverables ,on campus open day visuals, Exhibition materials, Prospectus and other communications such as direct mail and event handouts. For our advertising this will include display and social channel assets, a commercial/ video content which will be used across including VOD, YouTube and audio content which can be across radio and audio platforms. All content produced will need to be targeted to the audience which will include undergraduate and postgraduate targeting. The contracted creative agency should offer strong account management skills and work closely with the UON Marketing Team. This should include clear communication and the ability to manage multiple projects whilst working to a supplied media schedule to ensure all deadlines are met whilst ensuring that budget allocation and spend is monitored. Contract value PS300,000. The contract shall be for a period of 49 months (July 2023 - August 2027) with the possibility entirely at the University's discretion for up to an 18 month extension at a value of PS100,000. Additional information: Tender is published on https://in-tendhost.co.uk/universityofnorthampton/. Please register your organisation, once registration is accepted you can access the tender documents.Contract value in II.1.5 and II.2.6 is an estimate of PS300000 for the initial contract length.The University envisages entering a 49 month contract with the option to extend the contract up to a further 18 months.
Renewal: Possibility entirely at the University's discretion for up to an 18 month extension.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-03a145
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/002850-2023
- Current Stage
- Tender
- All Stages
- Tender
Procurement Classification
- Notice Type
- Tender Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Selective
- Procurement Method Details
- Restricted procedure
- Tender Suitability
- Not specified
- Awardee Scale
- Not specified
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79930000 - Specialty design services
Notice Value(s)
- Tender Value
- £300,000 £100K-£500K
- Lots Value
- £300,000 £100K-£500K
- Awards Value
- Not specified
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 30 Jan 20233 years ago
- Submission Deadline
- 1 Mar 2023Expired
- Future Notice Date
- Not specified
- Award Date
- Not specified
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Active
- Lots Status
- Active
- Awards Status
- Not Specified
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- UNIVERSITY OF NORTHAMPTON
- Contact Name
- Not specified
- Contact Email
- procurement@northampton.ac.uk
- Contact Phone
- Not specified
Buyer Location
- Locality
- NORTHAMPTON
- Postcode
- NN1 5PH
- Post Town
- Northampton
- Country
- England
-
- Major Region (ITL 1)
- TLF East Midlands (England)
- Basic Region (ITL 2)
- TLF2 Leicestershire, Rutland and Northamptonshire
- Small Region (ITL 3)
- TLF24 West Northamptonshire
- Delivery Location
- TLF24 West Northamptonshire
-
- Local Authority
- West Northamptonshire
- Electoral Ward
- Delapre and Rushmere
- Westminster Constituency
- Northampton South
Further Information
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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