Notice Information
Notice Title
US_22055 - Media Advertising
Notice Description
The contract(s) under tender will cover all types of online and offline advertising services for student recruitment marketing, including, but not limited to, planning and strategy input, platform/channel expertise and advice, making recommendations to meet objectives, buying media space, campaign management, optimisation, tracking, reporting and evaluation.
Lot Information
Lot 1 - Online advertising (Digital)
We are seeking a supplier that can support our recruitment objectives from campaign planning through to delivery. This will be achieved through a detailed knowledge of our target audiences combined with a deep knowledge of paid for social and search platforms. Activities may range from overarching University level awareness raising and promotion, to subject area specific activities as well as individual courses. We work with a roster of design agencies to deliver the creative for many of our campaigns however, creative expertise and support, whether developing initial concepts or adapting existing creative for specific channels is something that we expect the successful bidder to be able to fulfil.
Renewal: Two optional extensions of 12 months
Offline advertising (Out of Home)We will work with an agency to develop and deliver tightly targeted offline/out-of-home awareness and student recruitment campaigns. Activity is usually planned to coincide with key dates in the recruitment calendar. * in advance of recruitment events, * in the run-up to application deadlines * and for UG students, in advance of Clearing. * When budgets allow, we also run awareness boosting activity when students are in the research and consideration periods of their university application journey. The main focus of this activity for prospective students will be to raise awareness of the university, prompt visits to our website and to drive appropriate visitors to the open day booking pages on our website. We require an agency to work with us to maximise the value of our budgets and help us plan our activity to reach our priority audiences as efficiently as possible.
Renewal: Two optional extensions of 12 months
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-03a329
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/013111-2024
- Current Stage
- Award
- All Stages
- Tender, Award
Procurement Classification
- Notice Type
- Tender Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Selective
- Procurement Method Details
- Restricted procedure
- Tender Suitability
- Not specified
- Awardee Scale
- SME
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79340000 - Advertising and marketing services
Notice Value(s)
- Tender Value
- £3,750,000 £1M-£10M
- Lots Value
- Not specified
- Awards Value
- Not specified
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 23 Apr 20241 years ago
- Submission Deadline
- 8 Mar 2023Expired
- Future Notice Date
- Not specified
- Award Date
- 21 Aug 20232 years ago
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Cancelled
- Awards Status
- Active
- Contracts Status
- Active
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- UNIVERSITY OF SUSSEX
- Contact Name
- Kelly Feldman
- Contact Email
- k.feldman@sussex.ac.uk
- Contact Phone
- Not specified
Buyer Location
- Locality
- FALMER, BRIGHTON
- Postcode
- BN1 9RH
- Post Town
- Brighton
- Country
- England
-
- Major Region (ITL 1)
- TLJ South East (England)
- Basic Region (ITL 2)
- TLJ2 Surrey, East and West Sussex
- Small Region (ITL 3)
- TLJ21 Brighton and Hove
- Delivery Location
- TLJ2 Surrey, East and West Sussex
-
- Local Authority
- Brighton and Hove
- Electoral Ward
- Coldean & Stanmer
- Westminster Constituency
- Brighton Pavilion
Further Information
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
{
"tag": [
"compiled"
],
"id": "ocds-h6vhtk-03a329-2024-04-23T11:37:16+01:00",
"date": "2024-04-23T11:37:16+01:00",
"ocid": "ocds-h6vhtk-03a329",
"initiationType": "tender",
"tender": {
"id": "DN2612",
"legalBasis": {
"id": "32014L0024",
"scheme": "CELEX"
},
"title": "US_22055 - Media Advertising",
"status": "complete",
"classification": {
"scheme": "CPV",
"id": "79340000",
"description": "Advertising and marketing services"
},
"mainProcurementCategory": "services",
"description": "The contract(s) under tender will cover all types of online and offline advertising services for student recruitment marketing, including, but not limited to, planning and strategy input, platform/channel expertise and advice, making recommendations to meet objectives, buying media space, campaign management, optimisation, tracking, reporting and evaluation.",
"value": {
"amount": 3750000,
"currency": "GBP"
},
"lotDetails": {
"awardCriteriaDetails": "Lot 1 - Online advertising (Digital) Lot 2 - Offline advertising (Out of Home)"
},
"lots": [
{
"id": "1",
"title": "Lot 1 - Online advertising (Digital)",
"description": "We are seeking a supplier that can support our recruitment objectives from campaign planning through to delivery. This will be achieved through a detailed knowledge of our target audiences combined with a deep knowledge of paid for social and search platforms. Activities may range from overarching University level awareness raising and promotion, to subject area specific activities as well as individual courses. We work with a roster of design agencies to deliver the creative for many of our campaigns however, creative expertise and support, whether developing initial concepts or adapting existing creative for specific channels is something that we expect the successful bidder to be able to fulfil.",
"contractPeriod": {
"durationInDays": 1800
},
"hasRenewal": true,
"renewal": {
"description": "Two optional extensions of 12 months"
},
"submissionTerms": {
"variantPolicy": "notAllowed"
},
"hasOptions": false,
"status": "cancelled",
"awardCriteria": {
"criteria": [
{
"name": "Technical",
"type": "quality",
"description": "90"
},
{
"name": "Costs",
"type": "cost",
"description": "10"
}
]
}
},
{
"id": "2",
"title": "Offline advertising (Out of Home)",
"description": "We will work with an agency to develop and deliver tightly targeted offline/out-of-home awareness and student recruitment campaigns. Activity is usually planned to coincide with key dates in the recruitment calendar. * in advance of recruitment events, * in the run-up to application deadlines * and for UG students, in advance of Clearing. * When budgets allow, we also run awareness boosting activity when students are in the research and consideration periods of their university application journey. The main focus of this activity for prospective students will be to raise awareness of the university, prompt visits to our website and to drive appropriate visitors to the open day booking pages on our website. We require an agency to work with us to maximise the value of our budgets and help us plan our activity to reach our priority audiences as efficiently as possible.",
"contractPeriod": {
"durationInDays": 1800
},
"hasRenewal": true,
"renewal": {
"description": "Two optional extensions of 12 months"
},
"submissionTerms": {
"variantPolicy": "notAllowed"
},
"hasOptions": false,
"status": "cancelled",
"awardCriteria": {
"criteria": [
{
"name": "Technical",
"type": "quality",
"description": "90"
},
{
"name": "Cost",
"type": "cost",
"description": "10"
}
]
}
}
],
"items": [
{
"id": "1",
"additionalClassifications": [
{
"scheme": "CPV",
"id": "79340000",
"description": "Advertising and marketing services"
}
],
"deliveryAddresses": [
{
"region": "UKJ2"
},
{
"region": "UKJ2"
}
],
"relatedLot": "1"
},
{
"id": "2",
"additionalClassifications": [
{
"scheme": "CPV",
"id": "79340000",
"description": "Advertising and marketing services"
}
],
"deliveryAddresses": [
{
"region": "UKJ2"
},
{
"region": "UKJ2"
}
],
"relatedLot": "2"
}
],
"submissionMethod": [
"electronicSubmission"
],
"submissionMethodDetails": "https://supplierlive.proactisp2p.com/Account/Login",
"procurementMethod": "selective",
"procurementMethodDetails": "Restricted procedure",
"coveredBy": [
"GPA"
],
"tenderPeriod": {
"endDate": "2023-03-08T12:00:00Z"
},
"submissionTerms": {
"languages": [
"en"
]
},
"hasRecurrence": true,
"amendments": [
{
"id": "1",
"unstructuredChanges": [
{
"oldValue": {
"date": "2023-03-08T12:00:00Z"
},
"newValue": {
"date": "2023-04-12T12:00:00+01:00"
},
"where": {
"section": "IV.2.2",
"label": "Time limit for receipt of tenders or requests to participate"
}
}
],
"description": "Closing date for SQ for both Lots has been extended from 08/03/2023 at 12.00 to 12/04/2023 at 12.00"
}
]
},
"parties": [
{
"id": "GB-FTS-74617",
"name": "University of Sussex",
"identifier": {
"legalName": "University of Sussex",
"id": "RC000672"
},
"address": {
"streetAddress": "Sussex House",
"locality": "Falmer, Brighton",
"region": "UKJ2",
"postalCode": "BN1 9RH",
"countryName": "United Kingdom"
},
"contactPoint": {
"name": "Kelly Feldman",
"email": "k.feldman@sussex.ac.uk",
"url": "https://supplierlive.proactisp2p.com/Account/Login"
},
"roles": [
"buyer",
"centralPurchasingBody"
],
"details": {
"url": "https://www.sussex.ac.uk/",
"buyerProfile": "https://supplierlive.proactisp2p.com/Account/Login",
"classifications": [
{
"scheme": "TED_CA_TYPE",
"id": "BODY_PUBLIC",
"description": "Body governed by public law"
},
{
"scheme": "COFOG",
"id": "09",
"description": "Education"
}
]
}
},
{
"id": "GB-FTS-74618",
"name": "University of Sussex",
"identifier": {
"legalName": "University of Sussex"
},
"address": {
"streetAddress": "Sussex House",
"locality": "Falmer, Brighton",
"postalCode": "BN1 9RH",
"countryName": "United Kingdom"
},
"contactPoint": {
"email": "k.feldman@sussex.ac.uk"
},
"roles": [
"reviewBody"
],
"details": {
"url": "https://www.sussex.ac.uk/"
}
},
{
"id": "GB-FTS-76964",
"name": "University of Sussex",
"identifier": {
"legalName": "University of Sussex",
"id": "RC000672"
},
"address": {
"streetAddress": "Sussex House, Falmer",
"locality": "Brighton",
"region": "UKJ2",
"postalCode": "BN1 9RH",
"countryName": "United Kingdom"
},
"contactPoint": {
"name": "Kelly Feldman",
"email": "k.feldman@sussex.ac.uk"
},
"roles": [
"buyer"
],
"details": {
"url": "https://www.sussex.ac.uk/",
"buyerProfile": "https://supplierlive.proactisp2p.com/Account/Login"
}
},
{
"id": "GB-FTS-75584",
"name": "University of Sussex",
"identifier": {
"legalName": "University of Sussex"
},
"address": {
"locality": "Brighton",
"region": "UKJ2",
"postalCode": "BN1 9RH",
"countryName": "United Kingdom"
},
"contactPoint": {
"name": "Kelly Feldman",
"email": "k.feldman@sussex.ac.uk"
},
"roles": [
"buyer",
"centralPurchasingBody"
],
"details": {
"url": "http://www.sussex.ac.uk",
"buyerProfile": "https://supplierlive.proactisp2p.com/Account/Login",
"classifications": [
{
"scheme": "TED_CA_TYPE",
"id": "BODY_PUBLIC",
"description": "Body governed by public law"
},
{
"scheme": "COFOG",
"id": "09",
"description": "Education"
}
]
}
},
{
"id": "GB-FTS-111639",
"name": "Anything is Possible Media Limited",
"identifier": {
"legalName": "Anything is Possible Media Limited"
},
"address": {
"streetAddress": "Third Floor, Frederick House, 41-46 Frederick Place,",
"locality": "Brighton",
"region": "UKJ2",
"postalCode": "BN1 4EA",
"countryName": "United Kingdom"
},
"roles": [
"supplier"
],
"details": {
"scale": "sme"
}
},
{
"id": "GB-FTS-111640",
"name": "Meerkat Works Ltd",
"identifier": {
"legalName": "Meerkat Works Ltd"
},
"address": {
"locality": "Brighton",
"region": "UKJ2",
"countryName": "United Kingdom"
},
"roles": [
"supplier"
],
"details": {
"scale": "sme"
}
},
{
"id": "GB-FTS-44309",
"name": "University of Sussex",
"identifier": {
"legalName": "University of Sussex"
},
"address": {
"locality": "Brighton",
"countryName": "United Kingdom"
},
"roles": [
"reviewBody"
]
}
],
"buyer": {
"id": "GB-FTS-75584",
"name": "University of Sussex"
},
"language": "en",
"awards": [
{
"id": "013111-2024-US_22055a-1",
"relatedLots": [
"1"
],
"title": "US_22055 - Media Advertising",
"status": "active",
"suppliers": [
{
"id": "GB-FTS-111639",
"name": "Anything is Possible Media Limited"
}
]
},
{
"id": "013111-2024-US_22055b-2",
"relatedLots": [
"2"
],
"title": "Offline advertising (Out of Home)",
"status": "active",
"suppliers": [
{
"id": "GB-FTS-111640",
"name": "Meerkat Works Ltd"
}
]
}
],
"contracts": [
{
"id": "013111-2024-US_22055a-1",
"awardID": "013111-2024-US_22055a-1",
"title": "US_22055 - Media Advertising",
"status": "active",
"dateSigned": "2023-08-22T00:00:00+01:00"
},
{
"id": "013111-2024-US_22055b-2",
"awardID": "013111-2024-US_22055b-2",
"title": "Offline advertising (Out of Home)",
"status": "active",
"dateSigned": "2023-08-22T00:00:00+01:00"
}
],
"bids": {
"statistics": [
{
"id": "5",
"measure": "bids",
"relatedLot": "1",
"value": 22
},
{
"id": "8",
"measure": "bids",
"relatedLot": "2",
"value": 15
},
{
"id": "3",
"measure": "lowestValidBidValue",
"relatedLot": "1",
"value": 1,
"currency": "GBP"
},
{
"id": "6",
"measure": "lowestValidBidValue",
"relatedLot": "2",
"value": 1,
"currency": "GBP"
},
{
"id": "4",
"measure": "highestValidBidValue",
"relatedLot": "1",
"value": 2016000,
"currency": "GBP"
},
{
"id": "7",
"measure": "highestValidBidValue",
"relatedLot": "2",
"value": 1680000,
"currency": "GBP"
},
{
"id": "1",
"measure": "lowestValidBidValue",
"value": 1,
"currency": "GBP"
},
{
"id": "2",
"measure": "highestValidBidValue",
"value": 2800000,
"currency": "GBP"
}
]
}
}