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US_22055 - Media Advertising

University of Sussex

This public procurement record has 3 releases in its history.

Award

23 Apr 2024 at 11:37

Award Notice
TenderUpdate

07 Mar 2023 at 13:14

Tender Notice
Tender

06 Feb 2023 at 13:42

Tender Notice
Summary of the contracting process

The University of Sussex initiated a tender process for media advertising services covering online and offline advertising for student recruitment marketing. The main procurement category is services, with a focus on advertising and marketing services. The tender, with the title "US_22055 - Media Advertising," has two lots for online and offline advertising. The University of Sussex is located in Brighton, United Kingdom. The tender is in the award stage, with key deadlines previously set for the submission of tenders.

This tender by the University of Sussex presents business growth opportunities for companies providing advertising and marketing services. Businesses well-suited to compete are those with expertise in online and offline advertising for student recruitment marketing. The selective procurement method, with a restricted procedure, indicates a tailored selection process for suppliers. The University's emphasis on campaign planning, strategy, and audience targeting suggests a need for suppliers with strong creative and technical capabilities to support their marketing objectives efficiently.

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Notice Information

Notice Title

US_22055 - Media Advertising

Notice Description

The contract(s) under tender will cover all types of online and offline advertising services for student recruitment marketing, including, but not limited to, planning and strategy input, platform/channel expertise and advice, making recommendations to meet objectives, buying media space, campaign management, optimisation, tracking, reporting and evaluation.

Lot Information

Lot 1 - Online advertising (Digital)

We are seeking a supplier that can support our recruitment objectives from campaign planning through to delivery. This will be achieved through a detailed knowledge of our target audiences combined with a deep knowledge of paid for social and search platforms. Activities may range from overarching University level awareness raising and promotion, to subject area specific activities as well as individual courses. We work with a roster of design agencies to deliver the creative for many of our campaigns however, creative expertise and support, whether developing initial concepts or adapting existing creative for specific channels is something that we expect the successful bidder to be able to fulfil.

Renewal: Two optional extensions of 12 months

Offline advertising (Out of Home)

We will work with an agency to develop and deliver tightly targeted offline/out-of-home awareness and student recruitment campaigns. Activity is usually planned to coincide with key dates in the recruitment calendar. * in advance of recruitment events, * in the run-up to application deadlines * and for UG students, in advance of Clearing. * When budgets allow, we also run awareness boosting activity when students are in the research and consideration periods of their university application journey. The main focus of this activity for prospective students will be to raise awareness of the university, prompt visits to our website and to drive appropriate visitors to the open day booking pages on our website. We require an agency to work with us to maximise the value of our budgets and help us plan our activity to reach our priority audiences as efficiently as possible.

Renewal: Two optional extensions of 12 months

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-03a329
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/013111-2024
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£3,750,000 £1M-£10M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
23 Apr 20242 years ago
Submission Deadline
8 Mar 2023Expired
Future Notice Date
Not specified
Award Date
22 Aug 20233 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
University of Sussex
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BRIGHTON
Postcode
BN1 9RH
Postcode Area
Brighton
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ2 Surrey, East and West Sussex
Small Region (ITL 3)
TLJ21 Brighton and Hove
Delivery Location
TLJ2 Surrey, East and West Sussex
Local Authority
Brighton and Hove
Electoral Ward
Coldean & Stanmer
Westminster Constituency
Brighton Pavilion

Supplier Information

Number of Suppliers
2
Supplier Names

Anything is Possible Media Limited

Meerkat Works Ltd

Further Information

Open Contracting Data Standard (OCDS)

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