This public procurement record has 3 releases in its history.

Award

29 Jun 2023 at 11:54

TenderUpdate

13 Mar 2023 at 16:24

Tender

21 Feb 2023 at 15:26

Summary of the contracting process

The University of Southampton has awarded a contract for Advertising Services to Hunterlodge Group Ltd. The contract involves media buying services that include purchasing media space, liaising with media partners, reporting on impact, and in-sector insights to give the university a competitive edge. The contract duration is seven years, with an estimated value of £850,000-£1,200,000 per annum. The procurement process involved a Restricted procedure with both Selection and Invitation to Tender stages.

This tender for Advertising Services by the University of Southampton provides growth opportunities for advertising agencies capable of providing strategic advice, campaign planning, media buying, and reporting services. Businesses with expertise in media buying, digital advertising, consultancy, and campaign management would be well-suited to compete for this long-term contract. The tender process involves detailed assessment criteria for quality and cost, inviting suppliers to maximise their market impact and offer the best outcomes for the university's campaigns.

How relevant is this notice?

Notice Title

Advertising Services

Notice Description

The purpose of this contract is for an advertising agency to provide the University of Southampton with media buying that will include purchasing media space, and liaising with media partners, reporting on impact of services and media placement, and in-sector insights with the agency striving to give Southampton a competitive edge and providing the best possible outcomes for campaigns whilst providing value for money. Paid Search is managed in house through the university's digital performance analysis team, but we would expect to align our goals and conversion strategy with this team to maximize our market impact. The Agency shall be capable of providing excellent customer service including strategic and implementation advice and be willing and capable of working in partnership with other agencies and specialists to deliver the media buying aspect of fully integrated campaigns for the University of Southampton.

Lot Information

Lot 1

This procurement process is being conducted as a Restricted procedure; consisting of both Selection and Invitation to Tender stages. Stage 1 - Selection Stage: An overall pass mark of 50 % shall apply to this stage. The intention is to arrive at a shortlist of a maximum of five qualified potential suppliers for formal invitation to tender. The maximum number of qualified potential suppliers will be based on the top five scores achieved. Where more than the maximum number of potential suppliers have achieved a top five score (i.e. a tie), all of those potential suppliers will be invited to the Invitation to Tender stage. Stage 2 - Invitation to Tender (ITT) stage - A maximum of 5 qualified tenderers will be invited to submit formal tenders at this stage Contract Term: The University proposes to enter into a Contract for seven years this will be the maximum contract period, including any potential extensions with the Potential Supplier. This will comprise of an initial contract period of three years with an option to extend by a further two years + two years subject to satisfactory performance and at the discretion of the University. Contract Value: The estimated value of the initial 3-year contract term is in the region of PS850,000-PS1,200,000 GBP Per Annum (excluding VAT). Additional information: This contract is NOT suitable for splitting into lots. The risk of dividing the requirement into Lots would render the execution of the contract excessively technically difficult, not cost effective and would undermine proper execution of the contract.

Renewal: This contract is subject to renewal at the discretion of the university the end of this contract period.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-03a745
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/018513-2023
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
£8,400,000 £1M-£10M
Lots Value
£8,400,000 £1M-£10M
Awards Value
Not specified
Contracts Value
£8,400,000 £1M-£10M

Notice Dates

Publication Date
29 Jun 20233 years ago
Submission Deadline
23 Mar 2023Expired
Future Notice Date
Not specified
Award Date
22 Jun 20233 years ago
Contract Period
Not specified - Not specified
Recurrence
This is likely to be re-procured in 7 years.

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF SOUTHAMPTON
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SOUTHAMPTON
Postcode
SO17 1BJ
Postcode Area
Southampton
Country
England

Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ32 Southampton
Delivery Location
TLJ South East (England)

Local Authority
Southampton
Electoral Ward
Portswood
Westminster Constituency
Southampton Test

Supplier Information

Number of Suppliers
1
Supplier Name

Hunterlodge Group Ltd

Open Contracting Data Standard (OCDS)

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