Tender

Advocacy And Defence Communications

HYBU CIG CYMRU-MEAT PROMOTION WALES

This public procurement record has 1 release in its history.

Tender

01 Jun 2023 at 14:34

Summary of the contracting process

The Hybu Cig Cymru-Meat Promotion Wales (HCC) is seeking tenderers for the procurement of high impact advocacy and defence communications services for the Welsh red meat industry. The procurement falls under the public relations services category and has a total value of £225,000. The tender deadline for submissions is on 3rd July 2023, with the contract period lasting 990 days and potential renewal options available up to 31st March 2024.

This tender offers a valuable opportunity for businesses specializing in public relations services, particularly those with experience in advocacy and communications within the food industry. Interested parties are required to submit their proposals by the specified deadline, detailing their approach to enhancing HCC's communication objectives effectively. Collaborative working with HCC's marketing team is essential, and successful tenderers must demonstrate expertise in delivering high-quality services within set budgets and deadlines, with a focus on achieving measurable return on investment.

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Notice Title

Advocacy And Defence Communications

Notice Description

HCC requires tenderers who can prepare and deliver high impact and cost-effective advocacy and defence communications on behalf of the Welsh red meat industry.

Lot Information

Lot 1

HCC requires tenderers who can prepare and deliver high impact and cost-effective advocacy and defence communications on behalf of the Welsh red meat industry. The successful tenderer will be required to devise and deliver advocacy and defence communications based upon evidence-based data and intelligence which will deliver HCC's communications objectives and key messages (which are set out in Appendix 2 of this ITT). It will be important that the successful tenderer can work collaboratively with HCC's in house marketing and communications team, and where relevant our brand marketing agency, in order to ensure a collaborative, joined up approach and no duplication of effort. As such this tender seeks to appoint a supplier that can enhance and elevate our communications work and does not duplicate the following: - Brand marketing campaigns - Retail promotions - BAU press and media relations to consumers (ie selling in recipes, competitions , campaign updates etc) - BAU social media (ie recipe inspo, farmer case studies, health and nutrition content) - Consumer events attendance (ie food fairs and festival demonstrations and sampling) Tenderers are invited to propose how their communications approach will make use of internal resource (Press and Digital Officers) as part of their overall approach in order to ensure VFM. It is also important to HCC that this contract will be carefully managed so that the relevant services and materials are provided on time, within applicable budgets and to the high quality that HCC demands. HCC wishes to be able to evaluate the return on investment that any communications in which it invests provides. Therefore, HCC is asking tenderers to explain the methodology for measuring ROI. Tenderers will need to demonstrate that the individuals put forward to work on this contract have the skills and experience to satisfy the above requirements. Key audiences and messages are within the full ITT available on the HCC website

Renewal: This Agreement shall continue in force until midnight on 31st March 2024; HCC shall be entitled to extend the term of this Agreement for up to one (1) period of up to twenty four (24) months, such period to commence on 1st April 2024.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-03d30b
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/015597-2023
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79416000 - Public relations services

Notice Value(s)

Tender Value
£225,000 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
1 Jun 20232 years ago
Submission Deadline
3 Jul 2023Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
HYBU CIG CYMRU-MEAT PROMOTION WALES
Contact Name
Bryan Regan
Contact Email
bregan@hybucig.cymru
Contact Phone
+44 1970625050

Buyer Location

Locality
ABERYSTWYTH
Postcode
SY23 3FF
Post Town
Shrewsbury
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL4 Mid and South West Wales
Small Region (ITL 3)
TLL41 Mid Wales
Delivery Location
TLL1 West Wales and The Valleys

Local Authority
Ceredigion
Electoral Ward
Llanfarian
Westminster Constituency
Ceredigion Preseli

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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