Creative Services, Media Planning & Buying and Search Engine Optimisation

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    "id": "ocds-h6vhtk-03fbe8-2023-09-12T10:06:37+01:00",
    "date": "2023-09-12T10:06:37+01:00",
    "ocid": "ocds-h6vhtk-03fbe8",
    "description": "For more information about this opportunity, please visit the Delta eSourcing portal at: <a href=\"https://www.delta-esourcing.com/tenders/UK-UK-Manchester:-Advertising-and-marketing-services./U83P72G8SW\" target=\"_blank\">https://www.delta-esourcing.com/tenders/UK-UK-Manchester:-Advertising-and-marketing-services./U83P72G8SW</a> To respond to this opportunity, please click here: <a href=\"https://www.delta-esourcing.com/respond/U83P72G8SW\" target=\"_blank\">https://www.delta-esourcing.com/respond/U83P72G8SW</a> GO Reference: GO-2023912-PRO-23852295",
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            "scheme": "CELEX"
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        "title": "Creative Services, Media Planning & Buying and Search Engine Optimisation",
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        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
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        "mainProcurementCategory": "services",
        "description": "There will be three Lots to this procurement: 1. Creative Services - development and delivery of integrated through-the-line marketing campaigns. The detail of such campaigns will be defined in a brief with the ITN. 2. Media Planning & Buying - *High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives. *Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points. *Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client. 3. Search Engine Optimisation - plan and support the implementation of TPE's SEO strategy which covers content optimisation, technical SEO and backlinks.",
        "value": {
            "amount": 14000000,
            "currency": "GBP"
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                "id": "1",
                "title": "Creative Media",
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                "value": {
                    "amount": 4000000,
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            {
                "id": "2",
                "title": "Media Planning & Buying",
                "description": "*High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives from a longer-term perspective. *Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points and to capitalize on the latest trends. *Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client organization. Refer to the Memorandum of Information for further details.",
                "value": {
                    "amount": 10000000,
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                "id": "3",
                "title": "Search Engine Optimisation",
                "description": "Plan and support the implementation of TPE's SEO strategy which covers content optimisation, technical SEO and backlinks. Analyse the TPE website and identify key areas of improvement, creating the content TPE need to action the changes. Run regular SEO reporting to analyse performance, optimising future recommendations accordingly. Refer to the Memorandum of Information for further details.",
                "value": {
                    "amount": 150000,
                    "currency": "GBP"
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                "contractPeriod": {
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        "tenderPeriod": {
            "endDate": "2023-10-12T17:00:00+01:00"
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    "parties": [
        {
            "id": "GB-FTS-91265",
            "name": "Transpennine Trains Limited",
            "identifier": {
                "legalName": "Transpennine Trains Limited"
            },
            "address": {
                "streetAddress": "Bridgewater House, 58-60 Whitworth Street",
                "locality": "Manchester",
                "region": "UKD33",
                "postalCode": "M1 6LT",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Francis Gale",
                "telephone": "+44 3300954077",
                "email": "procurement.services@tpexpress.co.uk",
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                "url": "https://www.tpexpress.co.uk",
                "classifications": [
                    {
                        "scheme": "TED_CE_ACTIVITY",
                        "id": "RAILWAY_SERVICES",
                        "description": "Railway services"
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                ]
            }
        },
        {
            "id": "GB-FTS-91266",
            "name": "TransPennine Trains Limited",
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        "name": "Transpennine Trains Limited"
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