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Digital Marketing Services - RAF Museum

Royal Air Force Museum

This public procurement record has 1 release in its history.

Tender

07 Nov 2023 at 13:50

Tender Notice
Summary of the contracting process

The Royal Air Force Museum (RAFM) is seeking digital marketing services for its website and online shop. The tender, titled "Digital Marketing Services - RAF Museum," falls under the advertising and marketing services category. The procurement stage is currently active, with a contract value of £750,000. The services include website UX design, digital acquisition campaigns, Adwords management, SEO, and more. The procurement method is an open procedure with a tender deadline of December 8, 2023, and a contract start date of March 1, 2024, lasting until February 28, 2027, in London.

This tender from the RAF Museum presents an opportunity for digital services agencies to enhance the museum's online presence. Businesses specialised in digital marketing, UX design, SEO, and SEM would be well-suited to compete for this contract. The RAF Museum emphasises quality criteria like company support, staffing, partnership, creativity, as well as price in the selection process. Winning bidders will need to showcase expertise in user research, campaign management, content strategy, and performance measurement. The contract allows electronic responses and has provisions for electronic catalogues and electronic invoicing.

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Notice Information

Notice Title

Digital Marketing Services - RAF Museum

Notice Description

The RAFM requires a digital services agency to provide digital services for the Museum including: - Website UX, design and content, for the main museum website www.rafmuseum.org and the museum's online shop www.rafmuseumshop.com. - Platform and server management - Digital acquisition campaigns, focussed primarily on the Museum's commercial and business objectives - Management of the Museum's Adwords Account - SEO and SEM

Lot Information

Lot 1

All bidders will need to consider and propose services and costs for the following: regarding Core Services. a. UX Design User Research: Conduct user research to gain insights into the target audiences, their needs, behaviours, and preferences. How do they interact with the current website. b. UX Design Audit: Perform a thorough UX audit of the main museum website, identifying areas for improvement and providing actionable recommendations. c. Customer Journey: Create optimised customer journeys with personas built on the existing digital ecosystem. d. UX Design Implementation: Develop and implement UX designs based on the key findings and recommendations from the UX design audit. Focus on compelling reasons to visit, maximising visit conversion, commitment and commercial opportunity. e. UX Design System: Establish a UX design system to ensure consistency, efficiency, and scalability across the museum's digital properties. f. Website Management and Optimisation: Continually improve its performance, with a particular focus on enhancing conversion rates. Monitor, report and improve analytics. g. Digital Advertising Campaigns: Devise and execute cost effective digital advertising campaigns across a number of channels, including Search, Meta, and Instagram. h. Campaign landing pages: Create optimised campaign pages to improve conversion rates. i. Content Strategy: Audit existing website content and then create a high-level plan that identifies future content requirements, prioritisation and management tasks against specific website and digital campaign targets. j. SEO Strategy and Implementation: Develop and execute on-page, technical, and local SEO strategies to improve the website's visibility and organic search performance. k. Effective Management of Google Ad Grants: Efficiently manage the Museum's Google Ad Grants, maximizing the value and impact of the grant, which currently amounts to $40,000 per month.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-041673
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/032930-2023
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£750,000 £500K-£1M
Lots Value
£750,000 £500K-£1M
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
7 Nov 20232 years ago
Submission Deadline
8 Dec 2023Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 Mar 2024 - 28 Feb 2027 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Royal Air Force Museum
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
NW9 5LL
Postcode Area
North West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI7 Outer London - West and North West
Small Region (ITL 3)
TLI71 Barnet
Delivery Location
TLG West Midlands (England), TLI London
Local Authority
Barnet
Electoral Ward
Colindale North
Westminster Constituency
Hendon

Further Information

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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