Notice Information
Notice Title
Digital Marketing Services - RAF Museum
Notice Description
The RAFM requires a digital services agency to provide digital services for the Museum including: - Website UX, design and content, for the main museum website www.rafmuseum.org and the museum's online shop www.rafmuseumshop.com. - Platform and server management - Digital acquisition campaigns, focussed primarily on the Museum's commercial and business objectives - Management of the Museum's Adwords Account - SEO and SEM
Lot Information
Lot 1
All bidders will need to consider and propose services and costs for the following: regarding Core Services. a. UX Design User Research: Conduct user research to gain insights into the target audiences, their needs, behaviours, and preferences. How do they interact with the current website. b. UX Design Audit: Perform a thorough UX audit of the main museum website, identifying areas for improvement and providing actionable recommendations. c. Customer Journey: Create optimised customer journeys with personas built on the existing digital ecosystem. d. UX Design Implementation: Develop and implement UX designs based on the key findings and recommendations from the UX design audit. Focus on compelling reasons to visit, maximising visit conversion, commitment and commercial opportunity. e. UX Design System: Establish a UX design system to ensure consistency, efficiency, and scalability across the museum's digital properties. f. Website Management and Optimisation: Continually improve its performance, with a particular focus on enhancing conversion rates. Monitor, report and improve analytics. g. Digital Advertising Campaigns: Devise and execute cost effective digital advertising campaigns across a number of channels, including Search, Meta, and Instagram. h. Campaign landing pages: Create optimised campaign pages to improve conversion rates. i. Content Strategy: Audit existing website content and then create a high-level plan that identifies future content requirements, prioritisation and management tasks against specific website and digital campaign targets. j. SEO Strategy and Implementation: Develop and execute on-page, technical, and local SEO strategies to improve the website's visibility and organic search performance. k. Effective Management of Google Ad Grants: Efficiently manage the Museum's Google Ad Grants, maximizing the value and impact of the grant, which currently amounts to $40,000 per month.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-041673
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/032930-2023
- Current Stage
- Tender
- All Stages
- Tender
Procurement Classification
- Notice Type
- Tender Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Open
- Procurement Method Details
- Open procedure
- Tender Suitability
- Not specified
- Awardee Scale
- Not specified
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79340000 - Advertising and marketing services
Notice Value(s)
- Tender Value
- £750,000 £500K-£1M
- Lots Value
- £750,000 £500K-£1M
- Awards Value
- Not specified
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 7 Nov 20232 years ago
- Submission Deadline
- 8 Dec 2023Expired
- Future Notice Date
- Not specified
- Award Date
- Not specified
- Contract Period
- 1 Mar 2024 - 28 Feb 2027 2-3 years
- Recurrence
- Not specified
Notice Status
- Tender Status
- Active
- Lots Status
- Active
- Awards Status
- Not Specified
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- ROYAL AIR FORCE MUSEUM
- Contact Name
- Paul Hudson-Knight
- Contact Email
- paul.hudson-knight@rafmuseum.org
- Contact Phone
- +44 7813124075
Buyer Location
- Locality
- LONDON
- Postcode
- NW9 5LL
- Post Town
- North West London
- Country
- England
-
- Major Region (ITL 1)
- TLI London
- Basic Region (ITL 2)
- TLI7 Outer London - West and North West
- Small Region (ITL 3)
- TLI71 Barnet
- Delivery Location
- TLG West Midlands (England), TLI London
-
- Local Authority
- Barnet
- Electoral Ward
- Colindale North
- Westminster Constituency
- Hendon
Further Information
Notice URLs
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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