Notice Information
Notice Title
TEN-2324-001 Digital Media Services for a test and learn Programmatic Campaign
Notice Description
By the nature of auto enrolment, the majority of our members are generally disengaged. They are enrolled by their employer, meaning that they don't actively choose us, or have to actively engage with their pension scheme to start saving. Despite the size of our member base (13 million total members), awareness of Nest is very low; unprompted brand awareness currently stands at only 3%, at UK population level. And a significant number of Nest members aren't aware that they have a pension pot with Nest. One of Nest's strategic priorities is to increase the proportion of members engaging with their online accounts, by means of activating their accounts or logging into their accounts at least once a year. Nest is not currently able to use digital advertising on an always-on basis. Instead, we have been taking a test and learn campaign approach to understand how programmatic digital advertising can best be used to reach our members online and drive specific actions from them. We have so far conducted two test campaigns in 2022 and 2023, which were successful, resulting in conversions which were double our original target. We are now looking to implement our third programmatic test and are seeking a supplier to work us on this
Lot Information
Lot 1
: The primary objective of this campaign is to encourage disengaged Nest members to log into their Nest account. This would be reflected with an increase in members activating their accounts and/or logging in. Target audience Campaign goal Members who haven't activated their online account Account activation (log in for the first time) Members who haven't visited the Nest website and haven't logged into their account for over 12 months Account log in As these would be transactional and straight-forward methods of measuring the campaign's success, how we evidence other forms of engagement is to be suggested by the appointed agency -
Options: Option 1 : To cover campaign strategy & delivery, media planning & buying, and creative development & production Option 2: To cover campaign strategy & delivery, and media planning & buying
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-047c13
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/020978-2024
- Current Stage
- Tender
- All Stages
- Tender
Procurement Classification
- Notice Type
- Tender Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Open
- Procurement Method Details
- Open procedure
- Tender Suitability
- Not specified
- Awardee Scale
- Not specified
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79341100 - Advertising consultancy services
79342000 - Marketing services
79413000 - Marketing management consultancy services
Notice Value(s)
- Tender Value
- £300,000 £100K-£500K
- Lots Value
- £300,000 £100K-£500K
- Awards Value
- Not specified
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 9 Jul 20241 years ago
- Submission Deadline
- 8 Aug 2024Expired
- Future Notice Date
- Not specified
- Award Date
- Not specified
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Active
- Lots Status
- Active
- Awards Status
- Not Specified
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- NATIONAL EMPLOYMENT SAVINGS TRUST (NEST)
- Contact Name
- Not specified
- Contact Email
- alison.slade@nestcorporation.org.uk
- Contact Phone
- +44 2030563652
Buyer Location
- Locality
- LONDON
- Postcode
- E14 4PU
- Post Town
- East London
- Country
- England
-
- Major Region (ITL 1)
- TLI London
- Basic Region (ITL 2)
- TLI4 Inner London - East
- Small Region (ITL 3)
- TLI42 Tower Hamlets
- Delivery Location
- Not specified
-
- Local Authority
- Tower Hamlets
- Electoral Ward
- Canary Wharf
- Westminster Constituency
- Poplar and Limehouse
Further Information
Notice URLs
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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