TEN-2324-001 Digital Media Services for a test and learn Programmatic Campaign


There is 1 contract in this contracting process.

  • Contract Timeline

    Publication Date

    9th July 2024 16:54:11 PM

    Tender Deadline

    8th August 2024 11:00:00 AM   19 days remaining

  • Contract Summary

    By the nature of auto enrolment, the majority of our members are generally disengaged. They are enrolled by their employer, meaning that they don’t actively choose us, or have to actively engage with their pension scheme to start saving. Despite the size of our member base (13 million total members), awareness of Nest is very low; unprompted brand awareness currently stands at only 3%, at UK population level. And a significant number of Nest members aren’t aware that they have a pension pot with Nest. One of Nest’s strategic priorities is to increase the proportion of members engaging with their online accounts, by means of activating their accounts or logging into their accounts at least once a year. Nest is not currently able to use digital advertising on an always-on basis. Instead, we have been taking a test and learn campaign approach to understand how programmatic digital advertising can best be used to reach our members online and drive specific actions from them. We have so far conducted two test campaigns in 2022 and 2023, which were successful, resulting in conversions which were double our original target. We are now looking to implement our third programmatic test and are seeking a supplier to work us on this

  • Contract Details

    Open Contracting ID


    Publication Source

    Find a Tender Service

    Procurement Stage


    Procurement Method


    Procurement Method Details

    Open Procedure

    Procurement Category


    Tender Suitability

    Framework / DPS

  • Contract Classification

    CPV Code(s)


    CPV Division(s)

    79 - Business services: law, marketing, consulting, recruitment, printing and security

  • Awarding Authority


    Buyer Name

    Buyer Email


    Buyer Phone

    +44 2030563652

    Buyer Address

    10 South Colonnade 1st floor


    E14 4PU

    United Kingdom