Notice Information
Notice Title
Paid Media Agency Partner - National Basis
Notice Description
As a large and diverse organisation, Places for People require a Paid Media Agency Partner capable of supporting distinct business areas with tailored paid media strategies, driving brand awareness, customer acquisition, customer retention and engagement across various audiences. Our main paid media activity sits within our two largest profit centres for the business, new build developments and leisure. However, due to the size and scope of the business, many business areas have previously utilised a wide range of digital marketing agencies to activate their limited paid media activity.
Lot Information
Lot 1
As a large and diverse organisation, Places for People require a Paid Media Agency Partner capable of supporting distinct business areas with tailored paid media strategies, driving brand awareness, customer acquisition, customer retention and engagement across various audiences. Our main paid media activity sits within our two largest profit centres for the business, new build developments and leisure. However, due to the size and scope of the business, many business areas have previously utilised a wide range of digital marketing agencies to activate their limited paid media activity. Key Minimum Requirements *Experience with Large Organisations: Preference will be given to agencies with proven experience in handling diverse and complex organisations with multiple business arms. *Agility and Flexibility: The ability to pivot quickly, manage unknown paid media activity, and adapt strategies as new campaigns arise will be a key factor. *Cross-Industry Expertise: Experience in sectors such as housing, leisure, and real estate will be highly valued. *Team Expertise: The qualifications and experience of the team that will manage the account are critical. *Cost & Value: How well the agency's pricing structure aligns with our budget and the expected level of service and ROI. *Communication: The processes/systems in place and offered to enable the effective communication and collaboration between the Digital Marketing team and agency to manage on-going campaigns, optimisation deployment and build of new campaigns. *All services to be delivered in-house and not sub-contracted to other agencies Project Overview The chosen agency Partner will be responsible for managing paid media activities across a wide range of sectors, including but not limited to housing development, leisure centres, community services, and corporate brand campaigns. Some activities are already in place with other agencies, so collaboration and coordination will be essential. Flexibility is key, as new campaigns and areas of need may arise unexpectedly. Objectives & KPIs Primary Objectives: *For housing development, the focus is on driving awareness of new-build properties and increasing lead generation. *For leisure centres, the objective is to grow memberships and boost footfall through targeted local advertising. *For corporate branding, the goal is to enhance Places for People's public image as a leader in the housing and Community sector. *Key Performance Indicators (KPIs): KPIs will vary by business area, but may include metrics such as: -Lead generation (for housing sales and leisure centres) -Membership growth and retention (for leisure centres) -Brand awareness metrics (CTR, engagement rates, social media reach) -Return on ad spend (ROAS) for specific campaigns -Cost per acquisition (CPA) *Target Audience: The agency must address a variety of target audiences, including: -Homebuyers and renters in the UK housing market. -Fitness and leisure customers seeking local recreational services. -Corporate audiences, investors, and community stakeholders. Services Required Paid Advertising Channels: The agency will be required to manage campaigns across: *Google Ads (search and display) *Social media platforms (Facebook, Instagram, LinkedIn, TikTok etc.) *Programmatic advertising *Video platforms e.g. YouTube *Emerging platforms or any other channels where the need arises. Creative Development: The agency will need to work closely with our in-house digital marketing and studio teams to plan and develop creative assets as required, including banner ads, video content, and written copy to name but a few. Ad Strategy and Planning: The agency must provide strategic guidance on both known and yet-to-be-determined business needs, including market research, competitor analysis, and audience segmentation. Additional information: To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/Q4M44N6NRZ
Renewal: The initial engagement is for 12 months, with the potential for renewal based on performance
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-04b70d
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/037093-2024
- Current Stage
- Tender
- All Stages
- Tender
Procurement Classification
- Notice Type
- Tender Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Open
- Procurement Method Details
- Open procedure
- Tender Suitability
- Not specified
- Awardee Scale
- Not specified
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79342000 - Marketing services
Notice Value(s)
- Tender Value
- £600,000 £500K-£1M
- Lots Value
- £600,000 £500K-£1M
- Awards Value
- Not specified
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 15 Nov 20241 years ago
- Submission Deadline
- 20 Dec 2024Expired
- Future Notice Date
- Not specified
- Award Date
- Not specified
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Active
- Lots Status
- Active
- Awards Status
- Not Specified
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- PLACES FOR PEOPLE
- Contact Name
- Lisa Gallacher
- Contact Email
- lisa.gallacher@placesforpeople.co.uk
- Contact Phone
- +44 1772897200
Buyer Location
- Locality
- PRESTON
- Postcode
- PR2 2YB
- Post Town
- Preston
- Country
- England
-
- Major Region (ITL 1)
- TLD North West (England)
- Basic Region (ITL 2)
- TLD4 Lancashire
- Small Region (ITL 3)
- TLD45 Mid Lancashire
- Delivery Location
- Not specified
-
- Local Authority
- Preston
- Electoral Ward
- Ashton
- Westminster Constituency
- Preston
Further Information
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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