Award

RBGKEW1375 - RBG Kew Visitor Insights Programme (VIP)

ROYAL BOTANIC GARDENS, KEW

This public procurement record has 2 releases in its history.

Award

01 Apr 2025 at 13:05

Tender

27 Nov 2024 at 14:05

Summary of the contracting process

The Royal Botanic Gardens, Kew is procuring ongoing market research services, focusing on visitor insights for both Kew Gardens and Wakehurst. This project, titled "RBG Kew Visitor Insights Programme (VIP)", falls under the services category and is classified under CPV code 79310000. The procurement process is currently in the tender stage. The deadline for tender submissions is 8 January 2025, with electronic and written submission methods available. This open procedure aims to gather data continually to understand visitor profiles, motivations, and experiences, ultimately enhancing the visitor experience through informed, data-driven decisions.

This tender presents a significant opportunity for businesses specialising in market research services, particularly those capable of handling ongoing data collection and analysis. The contract includes components such as survey review, fieldwork management, and regular KPI reporting, making it suitable for businesses with robust analytical capabilities and a strong track record in comprehensive reporting. Small and medium-sized enterprises (SMEs) may find this opportunity particularly beneficial for growth due to the project's emphasis on detailed data provision and actionable insights. With a total contract value of £426,600 and the potential for a contract period extension, businesses have the opportunity to secure a long-term partnership with a notable institution like the Royal Botanic Gardens, Kew.

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Notice Title

RBGKEW1375 - RBG Kew Visitor Insights Programme (VIP)

Notice Description

RBG Kew intends to procure a Supplier to carry out an ongoing visitor survey at both Kew Gardens and Wakehurst, to understand visitor profile and motivations and evaluate the visit experience in order to maintain a best-in-class experience. This includes survey review and management of the fieldwork, regular provision of data and KPI reporting, and bi-annual reporting to share key actionable insights and recommendations. The visitor survey is an existing and valuable resource for a wide range of teams across RBG Kew, helping the organisation to make data-driven decisions based on audience trends and visit feedback.

Lot Information

Lot 1

RBG Kew intends to procure a Supplier to carry out an ongoing visitor survey at both Kew Gardens and Wakehurst, to understand visitor profile and motivations and evaluate the visit experience in order to maintain a best-in-class experience. This includes survey review and management of the fieldwork, regular provision of data and KPI reporting, and bi-annual reporting to share key actionable insights and recommendations. The visitor survey is an existing and valuable resource for a wide range of teams across RBG Kew, helping the organisation to make data-driven decisions based on audience trends and visit feedback.

Renewal: Optional extension clause of up to 24 months

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04c075
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/012267-2025
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£426,600 £100K-£500K
Lots Value
£355,500 £100K-£500K
Awards Value
Not specified
Contracts Value
£205,500 £100K-£500K

Notice Dates

Publication Date
1 Apr 202510 months ago
Submission Deadline
8 Jan 2025Expired
Future Notice Date
Not specified
Award Date
14 Jan 20251 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
ROYAL BOTANIC GARDENS, KEW
Contact Name
sarah Jandu
Contact Email
procurement@kew.org
Contact Phone
+44 2083325000

Buyer Location

Locality
RICHMOND
Postcode
TW9 3AE
Post Town
Twickenham
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI7 Outer London - West and North West
Small Region (ITL 3)
TLI75 Hounslow and Richmond upon Thames
Delivery Location
TLI London

Local Authority
Richmond upon Thames
Electoral Ward
Kew
Westminster Constituency
Richmond Park

Supplier Information

Number of Suppliers
1
Supplier Name

DJS RESEARCH

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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