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User Experience (Ux) and User Insight Platform

Ordnance Survey Limited

This public procurement record has 3 releases in its history.

TenderUpdate

29 May 2025 at 14:41

Tender Notice
Award

19 Mar 2025 at 14:12

Award Notice
Tender

11 Dec 2024 at 14:54

Tender Notice
Summary of the contracting process

The public procurement process for the "User Experience (Ux) and User Insight Platform" is being led by Ordnance Survey Limited, located in Southampton, United Kingdom. This tender falls under the industry category of Software package and information systems, with the main procurement category being goods. The procurement process is currently in the tender update stage as of 29th May 2025. The tender originally announced an initial estimated total value of £299,214.30, which has now been updated to £600,000, reflecting the potential additional spend should the contract be extended beyond its initial two-year term. This process is conducted using an open procedure, ensuring transparency and competitive participation.

This tender offers significant opportunities for businesses specialising in software platforms that provide comprehensive user research and usability testing. Companies with capabilities in delivering diverse participant pools for rapid user insight testing would be well-positioned to compete. The opportunity is conducive to businesses of various scales, with particularly favourable criteria for quality and cost, which are weighted 70% and 30% respectively in the award criteria. SMEs that can offer innovative solutions in user experience and market research could leverage this contract to expand their portfolio and establish a strong partnership with a prestigious national mapping agency, thereby enhancing their market presence and credibility.

How relevant is this notice?

Notice Information

Notice Title

User Experience (Ux) and User Insight Platform

Notice Description

OS required a robust user research and usability testing platform that delivered valuable insights and facilitated market research into user behaviour, preferences, and interactions. Additionally, there was a need for access to a diverse participant pool, enabling 24/7 user insight testing with rapid results. This platform provides reliable data from a cohort of individuals, including those OS would not typically have had access to, ensuring comprehensive and inclusive insights.

Lot Information

Lot 1

OS required a robust user research and usability testing platform that delivered valuable insights and facilitated market research into user behaviour, preferences, and interactions. Additionally, there was a need for access to a diverse participant pool, enabling 24/7 user insight testing with rapid results. This platform provides reliable data from a cohort of individuals, including those OS would not typically have had access to, ensuring comprehensive and inclusive insights.

Options: The contract has the option to extend annually for a further two years, therefore if all extensions were taken the total length of the contract would be for four years (2+1+1).

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04c72f
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/028494-2025
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Goods
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

CPV Codes

48000000 - Software package and information systems

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£299,214 £100K-£500K

Notice Dates

Publication Date
29 May 20251 years ago
Submission Deadline
20 Jan 2025Expired
Future Notice Date
Not specified
Award Date
18 Mar 20251 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Ordnance Survey Limited
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SOUTHAMPTON
Postcode
Not specified
Postcode Area
Not specified
Country
Not specified
Major Region (ITL 1)
Not specified
Basic Region (ITL 2)
Not specified
Small Region (ITL 3)
Not specified
Delivery Location
TLJ32 Southampton
Local Authority
Not specified
Electoral Ward
Not specified
Westminster Constituency
Not specified

Supplier Information

Number of Suppliers
1
Supplier Name

UserTesting Technologies Limited

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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