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ID 5584876 - TEO - Contingency Campaign Advertising Contract

The Executive Office

This public procurement record has 1 release in its history.

Tender

21 Feb 2025 at 11:31

Tender Notice
Summary of the contracting process

The Executive Office (TEO) is seeking to appoint a full-service advertising agency for their contingency campaign advertising contract. This contract will cover mass media advertising campaigns and related services in the event of significant emergencies impacting the citizens of Northern Ireland. The procurement process is currently at the tender stage with submissions due by 16th April 2025. The contract is valued at up to £3,000,000 GBP and will span an initial three-year period with two optional one-year extensions. The procurement method is open procedure, and the industry category is advertising services, with a primary focus on creative development, strategy, traditional and digital advertising, and campaign management.

This tender presents significant growth opportunities for full-service advertising agencies with competencies in handling high-stakes, emergency-driven campaigns. Businesses with experience in creative development, media strategy, content creation, copywriting, and multi-channel advertising will find this contract particularly suited to their capabilities. Given the potential scale and scope of the campaigns, there is ample room for agencies to leverage their expertise and capacity, ensuring wide-reaching public awareness and impactful communication. The opportunity is ideal for agencies looking to establish or expand their footprint within the public sector, particularly in high-stakes, government-driven communication initiatives.

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Notice Information

Notice Title

ID 5584876 - TEO - Contingency Campaign Advertising Contract

Notice Description

TEO - Contingency Campaign Advertising Contract The Executive Information Service, hereby referred to as 'the Buyer' wishes to appoint a full-service advertising agency to develop and deliver mass media advertising campaigns and related services in the event of a significant emergency that threatens to have a wide reaching and/or prolonged impact on the citizens of Northern Ireland. The Contractor will be required to provide a comprehensive suite of services including creative development and strategy, advertising (traditional and digital), creative design and content creation, copywriting, campaign management and evaluation to ensure value for money and impact amongst its target audiences. The detail of any campaign will depend on the circumstances however the overarching objectives of any public information advertising campaign will be: * To increase public awareness of the emergency/issue and to provide them with the information they need to stay safe * To communicate NI Executive's decisions in relation to the emergency/issue. * To minimise misunderstanding, rumours and misinformation. * To ensure that messages are disseminated in a timely, targeted and consistent manner. * To target specific audiences and stakeholders with key information. * To encourage the public/stakeholders to take any necessary actions. Note, these are typical of the type of services which will be required for work commissioned under this Contract. The Buyer has endeavoured to be as accurate as possible, however the actual requirement for work to be carried out will be further defined during the lifetime of the Contract.

Lot Information

Lot 1

TEO - Contingency Campaign Advertising Contract The Executive Information Service, hereby referred to as 'the Buyer' wishes to appoint a full-service advertising agency to develop and deliver mass media advertising campaigns and related services in the event of a significant emergency that threatens to have a wide reaching and/or prolonged impact on the citizens of Northern Ireland. The Contractor will be required to provide a comprehensive suite of services including creative development and strategy, advertising (traditional and digital), creative design and content creation, copywriting, campaign management and evaluation to ensure value for money and impact amongst its target audiences. The detail of any campaign will depend on the circumstances however the overarching objectives of any public information advertising campaign will be: * To increase public awareness of the emergency/issue and to provide them with the information they need to stay safe * To communicate NI Executive's decisions in relation to the emergency/issue. * To minimise misunderstanding, rumours and misinformation. * To ensure that messages are disseminated in a timely, targeted and consistent manner. * To target specific audiences and stakeholders with key information. * To encourage the public/stakeholders to take any necessary actions. Note, these are typical of the type of services which will be required for work commissioned under this Contract. The Buyer has endeavoured to be as accurate as possible, however the actual requirement for work to be carried out will be further defined during the lifetime of the Contract. Additional information: As the implementation of this Contract will be driven by factors outside the control of The Executive Office, no guarantees can be given about the volume or value of the Contract used in any given year or during the Contract lifetime.. . In the event of a significant emergency, and where the contract is activated the value of this contract is up to PS3,000,000. As the value of this contract is difficult to define, there may be a requirement to increase the contract value providing any requirement falls within the scale and scope of this contract. However, if the contract is not activated then the annual spend will be PS1,000.

Renewal: The Contract will be for an initial period of three years followed by two optional extension periods of one year each.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04e620
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/006616-2025
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79341000 - Advertising services

79341200 - Advertising management services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£3,000,000 £1M-£10M
Lots Value
£3,000,000 £1M-£10M
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
21 Feb 20251 years ago
Submission Deadline
16 Apr 2025Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
The Executive Office
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BELFAST
Postcode
BT4 3TT
Postcode Area
Northern Ireland
Country
Northern Ireland
Major Region (ITL 1)
TLN Northern Ireland
Basic Region (ITL 2)
TLN0 Northern Ireland
Small Region (ITL 3)
TLN06 Belfast
Delivery Location
TLN0 Northern Ireland
Local Authority
Belfast
Electoral Ward
Stormont
Westminster Constituency
Belfast East

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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