Award

Bus Shelter Advertising Concession and Maintenance Services

WEST NORTHAMPTONSHIRE COUNCIL

This public procurement record has 7 releases in its history.

AwardUpdate

14 Jan 2026 at 12:41

Award

19 Nov 2025 at 09:27

Award

29 Sep 2025 at 07:50

TenderUpdate

23 Apr 2025 at 10:22

TenderUpdate

22 Apr 2025 at 07:17

Tender

16 Apr 2025 at 11:17

Planning

24 Mar 2025 at 13:47

Summary of the contracting process

West Northamptonshire Council has initiated a public procurement process for the Bus Shelter Advertising Concession and Maintenance Services project. This procurement, falling under the 'services' industry category, is intended to manage advertising concessions and their resultant maintenance services across bus shelters in Northampton, UK (region: UKF24). The procurement employed a Competitive Flexible procedure under the Procurement Act 2023 with an estimated contract value of £15 million. The procurement process has completed key stages with the award notice published on 29 September 2025, leading to a contract signed on 31 October 2025. The contract became active on 3 November 2025, set to last until 2 November 2035 with possible extension up to five years beyond the initial term. Notably, Bauer Media Outdoor UK Ltd has been contracted to deliver these services. Claire Baker from West Northamptonshire Council serves as the contact point for procurement-related queries.

This tender presents a lucrative opportunity for businesses involved in advertising, maintenance services, and transport infrastructure. Companies with expertise in bus shelter advertising and installation, as well as those offering integrated marketing solutions, stand to benefit significantly. The contract's concession nature implies potential revenue through operational activities while contributing to infrastructure improvements and commercial visibility. Large companies with capacity for managing complex contracts and a strategic interest in expanding footprint in municipal service provision could leverage this contract to enhance their industry standing and drive business growth. The procurement process's openness and selective method offer an inclusive ground for companies aiming to collaborate with public authorities like West Northamptonshire Council.

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Notice Title

Bus Shelter Advertising Concession and Maintenance Services

Notice Description

West Northamptonshire Council sought tenders for the following services: Bus Shelter Advertising Concessions and Maintenance Services, from which the maintenance of the bus shelters is to be funded, with the aim of the Authority also receiving an income. The contract will provide for the operator to provide and install new shelters. The scope of the services was further detailed in the procurement documents made available on the publication of the Tender Notice and these documents were further refined during the procurement process. The procurement was undertaken using the Competitive Flexible procedure under the Procurement Act 2023. At Tender Notice and considering existing service scope the Authority estimated a total value of PS15,000,000 excluding VAT as per Schedule 3, para. 3(2) of the Procurement Act 2023. The estimated capital financing, maintenance cost and income to WNC are based on the financial element of the tender evaluation the actual total cost is unknown due to the nature being a concessions contract and is an estimated value.

Lot Information

Lot LOT-0001

Renewal: The Authority may, by giving the Supplier not less than 12 months' written notice prior to expiry of the Initial Term, request the extension of this agreement in respect of the whole (or part) of the Services and on the same terms mutatis mutandis, for a period of up to five years from the day following expiry of the Initial Term.

Planning Information

West Northamptonshire Council (WNC) conducted two soft market engagement exercises during July 2023 and December 2023. No further market engagement events are scheduled for this Tender. The Tender Notice (UK4) is expected to be published during April 2025. Following publication of the Tender Notice (UK4) the Tender documents and guidance for the project - ref: WNC 00000512 will be located within the ‘Tenders/Current’ section of the WNC In-Tend portal - https://in-tendhost.co.uk/wnc/aspx/Tenders/Current The Tender process will be following the Competitive Flexible procedure under the PA 2023 regulations. Previous notices for the market engagement events were published on Contracts Finder, see below information for each event: Event 1 - Notice Title: Soft Market Engagement – WNC Bus Shelter Advertising & Maintenance Notice Publication Date: 04 July 2023 https://www.contractsfinder.service.gov.uk/Notice/dbcfeb0e-cfba-420a-af09-3ba1fca3b993 Overview: the event sought input from the market as to what the appetite was for undertaking the services and allowed an opportunity to discuss options for the delivery of any future provision. It sought input on the contract length, options to improve infrastructure and the service. Event 2 - Notice Title Soft Market Engagement - Bus Shelter Advertising and Maintenance Concession Contract Notice Publication Date: 13 November 2023 https://www.contractsfinder.service.gov.uk/Notice/0982467f-be9e-4fcd-bc4a-8495c33f35f6 Overview: WNC presented its proposals for the contract via an online meeting to seek information and market research.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04f7e9
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/003079-2026
Current Stage
Award
All Stages
Planning, Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Competitive flexible procedure
Tender Suitability
VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

33 - Medical equipments, pharmaceuticals and personal care products

34 - Transport equipment and auxiliary products to transportation

44 - Construction structures and materials; auxiliary products to construction (except electric apparatus)

45 - Construction work

50 - Repair and maintenance services

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

33952000 - Transport equipment and auxiliary products to transportation

34000000 - Transport equipment and auxiliary products to transportation

34928000 - Road furniture

44212321 - Bus shelters

45213315 - Bus-stop shelter construction work

50800000 - Miscellaneous repair and maintenance services

79340000 - Advertising and marketing services

79341000 - Advertising services

Notice Value(s)

Tender Value
£15,000,000 £10M-£100M
Lots Value
£15,000,000 £10M-£100M
Awards Value
£5,000,000 £1M-£10M
Contracts Value
£5,000,000 £1M-£10M

Notice Dates

Publication Date
14 Jan 20261 months ago
Submission Deadline
Not specified
Future Notice Date
1 Apr 2025Expired
Award Date
24 Sep 20255 months ago
Contract Period
3 Nov 2025 - 2 Nov 2035 Over 5 years
Recurrence
2040-01-01

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
WEST NORTHAMPTONSHIRE COUNCIL
Contact Name
Claire Baker
Contact Email
procurement@westnorthants.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
NORTHAMPTON
Postcode
NN1 1ED
Post Town
Northampton
Country
England

Major Region (ITL 1)
TLF East Midlands (England)
Basic Region (ITL 2)
TLF2 Leicestershire, Rutland and Northamptonshire
Small Region (ITL 3)
TLF24 West Northamptonshire
Delivery Location
TLF24 West Northamptonshire

Local Authority
West Northamptonshire
Electoral Ward
Castle
Westminster Constituency
Northampton North

Supplier Information

Number of Suppliers
1
Supplier Name

BAUER MEDIA OUTDOOR

Open Contracting Data Standard (OCDS)

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                "relatedLot": "LOT-0001"
            },
            {
                "id": "4",
                "measure": "vcseFinalStageBids",
                "value": 0,
                "relatedLot": "LOT-0001"
            }
        ]
    },
    "awards": [
        {
            "id": "1",
            "title": "Bus Shelter Advertising Concession and Maintenance Services",
            "status": "active",
            "date": "2025-09-25T00:00:00+01:00",
            "value": {
                "amountGross": 6000000,
                "amount": 5000000,
                "currency": "GBP"
            },
            "mainProcurementCategory": "services",
            "aboveThreshold": true,
            "suppliers": [
                {
                    "id": "GB-PPON-PMNX-4662-JYYH",
                    "name": "Bauer Media Outdoor UK Ltd"
                }
            ],
            "items": [
                {
                    "id": "LOT-0001",
                    "additionalClassifications": [
                        {
                            "scheme": "CPV",
                            "id": "44212321",
                            "description": "Bus shelters"
                        },
                        {
                            "scheme": "CPV",
                            "id": "33952000",
                            "description": "Transport equipment and auxiliary products to transportation"
                        },
                        {
                            "scheme": "CPV",
                            "id": "34928000",
                            "description": "Road furniture"
                        },
                        {
                            "scheme": "CPV",
                            "id": "50800000",
                            "description": "Miscellaneous repair and maintenance services"
                        },
                        {
                            "scheme": "CPV",
                            "id": "45213315",
                            "description": "Bus-stop shelter construction work"
                        },
                        {
                            "scheme": "CPV",
                            "id": "79341000",
                            "description": "Advertising services"
                        },
                        {
                            "scheme": "CPV",
                            "id": "79340000",
                            "description": "Advertising and marketing services"
                        }
                    ],
                    "relatedLot": "LOT-0001"
                }
            ],
            "standstillPeriod": {
                "endDate": "2025-10-08T23:59:59+01:00"
            },
            "contractPeriod": {
                "startDate": "2025-11-03T00:00:00+00:00",
                "endDate": "2035-11-02T23:59:59+00:00",
                "maxExtentDate": "2040-11-02T23:59:59+00:00"
            },
            "hasRenewal": true,
            "renewal": {
                "description": "The Authority may, by giving the Supplier not less than 12 months' written notice prior to expiry of the Initial Term, request the extension of this agreement in respect of the whole (or part) of the Services and on the same terms mutatis mutandis, for a period of up to five years from the day following expiry of the Initial Term."
            },
            "relatedLots": [
                "LOT-0001"
            ],
            "documents": [
                {
                    "id": "060340-2025",
                    "documentType": "awardNotice",
                    "noticeType": "UK6",
                    "description": "Contract award notice on Find a Tender",
                    "url": "https://www.find-tender.service.gov.uk/Notice/060340-2025",
                    "datePublished": "2025-09-29T08:50:42+01:00",
                    "format": "text/html"
                }
            ],
            "assessmentSummariesDateSent": "2025-09-29T00:00:00+01:00",
            "milestones": [
                {
                    "id": "1",
                    "type": "futureSignatureDate",
                    "dueDate": "2025-10-31T23:59:59+00:00",
                    "status": "scheduled"
                }
            ]
        }
    ],
    "contracts": [
        {
            "id": "1",
            "awardID": "1",
            "title": "Bus Shelter Advertising Concession and Maintenance Services",
            "status": "active",
            "period": {
                "startDate": "2025-11-03T00:00:00+00:00",
                "endDate": "2035-11-02T23:59:59+00:00",
                "maxExtentDate": "2040-11-02T23:59:59+00:00"
            },
            "hasRenewal": true,
            "renewal": {
                "description": "The Authority may, by giving the Supplier not less than 12 months' written notice prior to expiry of the Initial Term, request the extension of this agreement in respect of the whole (or part) of the Services and on the same terms mutatis mutandis, for a period of up to five years from the day following expiry of the Initial Term."
            },
            "value": {
                "amountGross": 6000000,
                "amount": 5000000,
                "currency": "GBP"
            },
            "aboveThreshold": true,
            "dateSigned": "2025-10-31T00:00:00+00:00",
            "agreedMetrics": [
                {
                    "id": "1",
                    "title": "Performance Measurement - Urgent Faults Resolved",
                    "description": "Percentage of Urgent Faults resolved in specified time - Target 95% The Operator shall self-monitor and report on performance on a monthly basis to the Authority.",
                    "observations": [
                        {
                            "id": "frequency",
                            "period": {
                                "durationInMonths": 1
                            }
                        }
                    ]
                },
                {
                    "id": "2",
                    "title": "Performance Measurement - Non-urgent Faults resolved",
                    "description": "Percentage of Non-urgent Faults resolved in specified time - Target 90% The Operator shall self-monitor and report on performance on a monthly basis to the Authority.",
                    "observations": [
                        {
                            "id": "frequency",
                            "period": {
                                "durationInMonths": 1
                            }
                        }
                    ]
                },
                {
                    "id": "3",
                    "title": "Performance Measurement - Offensive Graffiti or Fly Posting Removed",
                    "description": "Percentage of offensive graffiti or fly posting removed in specified time - Target 95% The Operator shall self-monitor and report on performance on a monthly basis to the Authority.",
                    "observations": [
                        {
                            "id": "frequency",
                            "period": {
                                "durationInMonths": 1
                            }
                        }
                    ]
                },
                {
                    "id": "4",
                    "title": "Performance Measurement - Mandatory Inspections and Required Follow-up Works",
                    "description": "Percentage of statutory / mandatory inspections and required follow-up works completed in required time - Target 98% The Operator shall self-monitor and report on performance on a monthly basis to the Authority.",
                    "observations": [
                        {
                            "id": "frequency",
                            "period": {
                                "durationInMonths": 1
                            }
                        }
                    ]
                },
                {
                    "id": "5",
                    "title": "Performance Measurement - Planned Inspections and Maintenance Works",
                    "description": "Percentage of other planned inspections and maintenance works completed in scheduled time (scheduled time to meet the requirements of this Specification) - Target 90% The Operator shall self-monitor and report on performance on a monthly basis to the Authority.",
                    "observations": [
                        {
                            "id": "frequency",
                            "period": {
                                "durationInMonths": 1
                            }
                        }
                    ]
                },
                {
                    "id": "6",
                    "title": "Performance Measurement - Time the Customer Response Facilities are Available",
                    "description": "Percentage of time the customer response facilities are available and responded to in accordance with clause 22.3 - Target 99% The Operator shall self-monitor and report on performance on a monthly basis to the Authority.",
                    "observations": [
                        {
                            "id": "frequency",
                            "period": {
                                "durationInMonths": 1
                            }
                        }
                    ]
                }
            ],
            "documents": [
                {
                    "id": "075035-2025",
                    "documentType": "contractNotice",
                    "noticeType": "UK7",
                    "description": "Contract details notice on Find a Tender",
                    "url": "https://www.find-tender.service.gov.uk/Notice/075035-2025",
                    "datePublished": "2025-11-19T09:27:35Z",
                    "format": "text/html"
                },
                {
                    "id": "A-10283",
                    "documentType": "contractSigned",
                    "description": "Redacted contract published on 14.01.2026",
                    "url": "https://www.find-tender.service.gov.uk/Notice/Attachment/A-10283",
                    "format": "application/pdf"
                },
                {
                    "id": "003079-2026",
                    "documentType": "contractNotice",
                    "noticeType": "UK7",
                    "description": "Contract details notice on Find a Tender",
                    "url": "https://www.find-tender.service.gov.uk/Notice/003079-2026",
                    "datePublished": "2026-01-14T12:41:58Z",
                    "format": "text/html"
                }
            ]
        }
    ]
}