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Media Monitoring & Sentiment Analysis

Wales & West Utilities Limited

This public procurement record has 1 release in its history.

Tender

02 Apr 2025 at 12:50

UK4 - Tender Notice
Summary of the contracting process

Wales & West Utilities Limited is seeking comprehensive media monitoring and sentiment analysis services. This procurement falls under the services category and is specifically targeted towards data-processing, market research, statistical services, advertising and marketing, and news-agency services industries. The location for this procurement is Newport, Wales, with an end date for tender submissions set for 30th April 2025. The procurement stage is currently in the tender phase, with the procurement method being open competition. The total estimated value of the contract is £320,000, with the contract period commencing on 1st November 2025 and concluding on 31st October 2029, with potential extensions up to 2032.

This tender presents significant business opportunities, particularly for companies specialising in media monitoring, data analysis, and digital communications. Firms that offer real-time media monitoring, sentiment analysis, and the ability to provide detailed reports and visualisations will find this tender particularly fitting. Additionally, businesses that can provide a user-friendly digital platform for self-analysis and manage social media campaigns, while meeting the 24/7 monitoring requirement, are well-suited to compete. The tender is open to SMEs and offers a substantial growth opportunity by supporting Wales & West Utilities in understanding media sentiment and enhancing customer engagement.

How relevant is this notice?

Notice Information

Notice Title

Media Monitoring & Sentiment Analysis

Notice Description

We need comprehensive media monitoring and social listening services, providing reputation and sentiment analysis to help us identify the most relevant commentary across the fullest range of media and social channels. Wherever Wales &West Utilities (WWU) is being mentioned, we need to know about it and we need to understand whether our audience is talking positively or negatively about us and where we stand among the noise. We need access to real time information and clean data to help inform our communication campaigns, media engagement and stakeholder strategies. Data is vital to us in understanding the needs of our customers and monitoring customer feedback is integral to the work we do. Overall, we need a service that provides us with the information and data we need to get ahead of emerging trends across our industry and the energy sector as a whole. Requirements: * 24/7 multi-channel media monitoring covering broadcast, print media, online news, and social media across the UK * Daily reports of the main media stories and mentions with links to original content, delivered to specified in-boxes each day, 7 days per week * Real time news coverage and alerts for breaking news stories and conversations relevant to our business * Monthly 'Executive-ready' reports, analysis and recommendations * Integrated media licensing for digital access to original content, if possible * Social listening to provide insights into stakeholder and customer sentiment about WWU to help inform business strategies and enhance customer service(unified customer management functionality) * Access to day-to-day brand monitoring and analysis * Ability to visualise complex data including charts and graphs * User friendly and intuitive digital platform/dashboard for customisable self-analysis and for searching for relevant news items * Assigned account manager to develop full appreciation of our business needs and to identify reputational risks and opportunities * Integrated function to run tagged social media campaigns * Ability to respond to comments and messages via the platform, as well as assign tasks and schedule social media and PR releases * Multiple product licenses to engage colleagues across the business Metrics and analysis: * Volume of mentions and potential reach of mentions of WWU across multiple channels * Share of voice per platform: Identifying where our brand is being mentioned to help us identify where we should focus our time and energy * Sentiment analysis to understand how WWU is being perceived in discussions online, broken down by key variables including social media platform * Trends analysis: The most common topics associated with WWU * Top publications: The publications that are talking about our brand the most * Top location: Where our brand mentions a re originating from * Top influencers and journalists: Who mentions our brand, products and/or key stakeholders * Industry benchmarking and comparisons across a range of metrics

Lot Information

Lot 1

Renewal: The contract will be for a term of 4 years, with 3 extension options of 12 months each.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04fbea
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/012503-2025
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

79 - Business services: law, marketing, consulting, recruitment, printing and security

92 - Recreational, cultural and sporting services

CPV Codes

72310000 - Data-processing services

79310000 - Market research services

79330000 - Statistical services

79340000 - Advertising and marketing services

92400000 - News-agency services

Notice Value(s)

Tender Value
£320,000 £100K-£500K
Lots Value
£320,000 £100K-£500K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
2 Apr 20251 years ago
Submission Deadline
30 Apr 2025Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 Nov 2025 - 31 Oct 2029 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Wales & West Utilities Limited
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NEWPORT
Postcode
NP10 8FZ
Postcode Area
Newport
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL54 Monmouthshire and Newport
Delivery Location
Not specified
Local Authority
Newport
Electoral Ward
Tredegar Park and Marshfield
Westminster Constituency
Newport West and Islwyn

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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