Creative Services Framework

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    "id": "ocds-h6vhtk-0513ae-2025-08-19T14:09:58+01:00",
    "date": "2025-08-19T14:09:58+01:00",
    "ocid": "ocds-h6vhtk-0513ae",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PNJQ-2746-NWYT",
            "name": "Transport for Greater Manchester",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PNJQ-2746-NWYT"
            },
            "address": {
                "streetAddress": "2 Piccadilly Place",
                "locality": "Manchester",
                "postalCode": "M1 3BG",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKD33"
            },
            "contactPoint": {
                "email": "procurement@tfgm.com"
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                        "scheme": "UK_CA_TYPE",
                        "id": "publicAuthoritySubCentralGovernment",
                        "description": "Public authority - sub-central government"
                    }
                ]
            }
        }
    ],
    "buyer": {
        "id": "GB-PPON-PNJQ-2746-NWYT",
        "name": "Transport for Greater Manchester"
    },
    "planning": {
        "milestones": [
            {
                "id": "engagement",
                "type": "engagement",
                "description": "In January 2025 TfGM hosted a supplier day to run through the requirements of the new framework and engage with the marketplace. This tender will be conducted via the ProContract procurement portal. To confirm your interest and receive an automatic invitation for this tender, suppliers can register for free using the following link: https://procontract.due-north.com/Register. The opportunity can be found via project reference: DN759994",
                "dateMet": "2025-01-31T00:00:00Z",
                "status": "met"
            }
        ],
        "documents": [
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                "id": "021479-2025",
                "documentType": "marketEngagementNotice",
                "noticeType": "UK2",
                "description": "Preliminary market engagement notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/021479-2025",
                "datePublished": "2025-05-14T17:06:50+01:00",
                "format": "text/html"
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        ]
    },
    "tender": {
        "id": "DN759994",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "Creative Services Framework",
        "description": "Transport for Greater Manchester (TfGM) are looking to appoint multiple marketing agencies to develop a Creative Services framework. The agencies will assist TfGM to develop and deliver multi-channel campaigns across Greater Manchester (GM) as well as our business-as-usual activity with the aim of encouraging more people to travel sustainably. TfGM has been successful in delivering several engaging and high-profile campaigns in recent years and now wishes to expand on that success due to its growing responsibilities. TfGM covers a wide remit of exciting and transformational projects across GM from delivering infrastructure for active travel including a cycle hire scheme, through to developing an app and providing major Public Transport services across tram, rail and bus networks. Given this expansion and the fact marketing is a specialist area, TfGM's internal Marketing team is looking to source external support to help deliver its ambitions. TfGM are looking to award suppliers under the following lots: Lot 1: Strategy & Creative - includes marketing strategy, creative concepting, campaign creative, multi-channel campaign execution & production, seasonal planning, messaging strategy and audience & market analysis. Lot 2: Artwork & Graphics - includes graphic design, creating artwork, versioning and copywriting.",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79310000",
                        "description": "Market research services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKD3",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKD3",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKD3",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "1"
            },
            {
                "id": "2",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79822500",
                        "description": "Graphic design services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKD3",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKD3",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "2"
            }
        ],
        "value": {
            "amountGross": 4440000,
            "amount": 3700000,
            "currency": "GBP"
        },
        "mainProcurementCategory": "services",
        "aboveThreshold": true,
        "techniques": {
            "hasFrameworkAgreement": true,
            "frameworkAgreement": {
                "maximumParticipants": 8,
                "method": "withAndWithoutReopeningCompetition",
                "type": "closed",
                "description": "Services awarded via the framework for any projects under Lots 1 and 2, will be called off either via mini competition through a 'pitch'/competitive quotation process or via a Direct Award, which is permitted up to the value of PS50k (exc. VAT)."
            }
        },
        "lots": [
            {
                "id": "1",
                "suitability": {
                    "sme": true
                },
                "contractPeriod": {
                    "startDate": "2026-03-02T00:00:00Z",
                    "endDate": "2029-03-01T23:59:59Z",
                    "maxExtentDate": "2030-03-01T23:59:59Z"
                },
                "hasRenewal": true,
                "status": "active",
                "title": "Strategy & Creative",
                "description": "This Lot will have a strategic focus on delivering marketing campaigns through creative alignment, brand consistency, and delivery of high-impact visual assets. o Gathering of audience insights o Market analysis o Inform TfGM of industry trends o Seasonal planning o Messaging strategy o Creative strategy o Marketing strategy o Campaign strategy o Ideation & concepting o Multi-channel campaign planning o Production & delivery of campaign assets including photography, video, audio production and copywriting",
                "value": {
                    "amountGross": 3600000,
                    "amount": 3000000,
                    "currency": "GBP"
                },
                "awardCriteria": {
                    "criteria": [
                        {
                            "type": "quality",
                            "name": "Technical",
                            "numbers": [
                                {
                                    "number": 45,
                                    "weight": "percentageExact"
                                }
                            ]
                        },
                        {
                            "type": "quality",
                            "name": "Social Value",
                            "numbers": [
                                {
                                    "number": 10,
                                    "weight": "percentageExact"
                                }
                            ]
                        },
                        {
                            "type": "price",
                            "name": "Commercial",
                            "numbers": [
                                {
                                    "number": 45,
                                    "weight": "percentageExact"
                                }
                            ]
                        }
                    ]
                },
                "selectionCriteria": {
                    "criteria": [
                        {
                            "type": "economic",
                            "description": "A financial risk assessment methodology has been provided as part the PSQ. Prospective Suppliers are required to read this information thoroughly and follow the instructions in order to complete the self-assessment prior to the PSQ submission deadline. Suppliers are required to confirm whether they already have, or can commit to obtain, prior to the commencement of the contract, the levels of insurance cover indicated below: Employer's (Compulsory) Liability Insurance = PS5,000,000 Public Liability Insurance = PS10,000,000 Professional Indemnity Insurance = PS5,000,000 A response of 'No' or failure to attach suitable evidence of the commitment will Fail to meet this condition of participation."
                        },
                        {
                            "type": "technical",
                            "description": "For Stage 1, the PSQ there are three (3) Technical Ability questions, scored in line with the award criteria found within the PSQ document. The score for each question will be added together to give a Total Score (out of 100%) for each Supplier. All Suppliers who receive a Total Score will be ranked by score and the top suppliers will be taken through to Stage 2. It is envisioned that ten (10) suppliers will be taken through for Lot 1, and six (6 ) suppliers will be taken through for Lot 2. The sixteen (16) shortlisted suppliers will then be invited to Stage 2 ITT. The criteria for this part of the tender will be split into Technical, Social Value and Commercial."
                        }
                    ]
                },
                "renewal": {
                    "description": "Extension dependant on framework still meeting requirements for TfGM."
                }
            },
            {
                "id": "2",
                "title": "Artwork & Graphics",
                "description": "This Lot will encompass both business-as-usual activities, as well as collaboration on marketing campaigns to ensure timely delivery of creative assets and campaign requirements. o Artworking across varying demographics. o Graphic Design o Versioning o Presentations (e.g. PowerPoints) o Cartography o Illustration o Animation (for social media, internal audiences, TV etc.) o Motion Graphics o 3D Modelling o Copywriting",
                "status": "active",
                "value": {
                    "amountGross": 840000,
                    "amount": 700000,
                    "currency": "GBP"
                },
                "awardCriteria": {
                    "criteria": [
                        {
                            "type": "quality",
                            "name": "Technical",
                            "numbers": [
                                {
                                    "number": 45,
                                    "weight": "percentageExact"
                                }
                            ]
                        },
                        {
                            "type": "quality",
                            "name": "Social Value",
                            "numbers": [
                                {
                                    "number": 10,
                                    "weight": "percentageExact"
                                }
                            ]
                        },
                        {
                            "type": "price",
                            "name": "Commercial",
                            "numbers": [
                                {
                                    "number": 45,
                                    "weight": "percentageExact"
                                }
                            ]
                        }
                    ]
                },
                "selectionCriteria": {
                    "criteria": [
                        {
                            "type": "economic",
                            "description": "A financial risk assessment methodology has been provided as part the PSQ. Prospective Suppliers are required to read this information thoroughly and follow the instructions in order to complete the self-assessment prior to the PSQ submission deadline. Suppliers are required to confirm whether they already have, or can commit to obtain, prior to the commencement of the contract, the levels of insurance cover indicated below: Employer's (Compulsory) Liability Insurance = PS5,000,000 Public Liability Insurance = PS10,000,000 Professional Indemnity Insurance = PS5,000,000 A response of 'No' or failure to attach suitable evidence of the commitment will Fail to meet this condition of participation."
                        },
                        {
                            "type": "technical",
                            "description": "For Stage 1, the PSQ there are three (3) Technical Ability questions, scored in line with the award criteria found within the PSQ document. The score for each question will be added together to give a Total Score (out of 100%) for each Supplier. All Suppliers who receive a Total Score will be ranked by score and the top suppliers will be taken through to Stage 2. It is envisioned that ten (10) suppliers will be taken through for Lot 1, and six (6 ) suppliers will be taken through for Lot 2. The sixteen (16) shortlisted suppliers will then be invited to Stage 2 ITT. The criteria for this part of the tender will be split into Technical, Social Value and Commercial."
                        }
                    ]
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                    "sme": true
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                "hasRenewal": true,
                "renewal": {
                    "description": "Extension dependant on framework still meeting requirements for TfGM."
                }
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        ],
        "communication": {
            "futureNoticeDate": "2025-06-23T23:59:59+01:00"
        },
        "status": "active",
        "procurementMethod": "open",
        "procurementMethodDetails": "Competitive flexible procedure",
        "procedure": {
            "features": "There will be two stages to the tender process. Stage 1 - PSQ Stage 2 - ITT Suppliers will be shortlisted via the PSQ process, before being invited to the ITT stage."
        },
        "participationFees": [
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                "relativeValue": {
                    "proportion": 0.01,
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                "description": "Further information on rebate fees can be found in the tender documents on Pro Contract. Tender Reference: DN759994."
            }
        ],
        "submissionMethodDetails": "Tenders must be submitted electronically via Pro Contract: https://procontract.due-north.com/Register",
        "submissionTerms": {
            "electronicSubmissionPolicy": "allowed",
            "languages": [
                "en"
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        "tenderPeriod": {
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        "enquiryPeriod": {
            "endDate": "2025-09-03T16:00:00+01:00"
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        "awardPeriod": {
            "endDate": "2025-10-27T23:59:59Z"
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        "documents": [
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                "id": "conflictOfInterest",
                "documentType": "conflictOfInterest",
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                "id": "future",
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                "accessDetails": "TfGM are using Pro-Contract / The Chest for the management of this procurement. This is where the tender documents will be held and where suppliers must submit their bids. The Pro-Contract ref number is DN759994. If interested suppliers are not registered already on this e-sourcing portal, we recommend that they do so as soon as possible. Here is the link to register - https://procontract.due-north.com/Register"
            },
            {
                "id": "049647-2025",
                "documentType": "tenderNotice",
                "noticeType": "UK4",
                "description": "Tender notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/049647-2025",
                "datePublished": "2025-08-18T17:48:17+01:00",
                "format": "text/html"
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