Planning

Marketing Mix Modelling

POST OFFICE LIMITED

This public procurement record has 1 release in its history.

Planning

14 May 2025 at 16:47

Summary of the contracting process

The public procurement process for the "Marketing Mix Modelling" project, managed by Post Office Limited, is currently in the planning stage, as announced on 14 May 2025. This procurement, falling under the industry category of Advertising and Marketing Services, is located in the United Kingdom and adopts a competitive flexible procedure. The project entails activities such as impact assessments, forecasting, optimisation of marketing mixes, and other modelling services. The contract period is scheduled to commence on 31 August 2026, concluding on 30 August 2028, with a potential extension until 30 August 2031. Businesses interested in this opportunity should note that a future notice is expected by 30 August 2025.

This tender presents significant growth opportunities for businesses specialising in marketing analytics and consulting services. Companies capable of delivering comprehensive marketing strategies through data-driven insights will find this project particularly beneficial. Small to medium enterprises (SMEs) with expertise in advertising and marketing services, especially those experienced in working with central government bodies, will be well-suited to compete for this contract, leveraging the considerable financial scope of up to £6,000,000, ensuring substantial business development potential.

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Notice Title

Marketing Mix Modelling

Notice Description

Marketing mix modelling including - Impact assessments, forecasting, optimisation of marketing mix and modelling options, other modelling and scenarios modelling and associated services

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0513b7
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/021491-2025
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
UK1 - Pipeline Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Competitive flexible procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£5,000,000 £1M-£10M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
14 May 20259 months ago
Submission Deadline
Not specified
Future Notice Date
30 Aug 2025Expired
Award Date
Not specified
Contract Period
30 Aug 2026 - 30 Aug 2028 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Planned
Lots Status
Planned
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
POST OFFICE LIMITED
Contact Name
Not specified
Contact Email
procurement@postoffice.co.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
EC2V 7ER
Post Town
Central London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified

Local Authority
City of London
Electoral Ward
Bassishaw
Westminster Constituency
Cities of London and Westminster

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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