This public procurement record has 2 releases in its history.

PlanningUpdate

22 May 2026 at 12:19

Planning

14 May 2025 at 16:47

Summary of the contracting process

Post Office Limited, a central government public authority in the United Kingdom, is in the planning stages of a procurement process titled "Marketing Mix Modelling". This tender pertains to the advertising and marketing services industry and is intended to cover services such as impact assessments, forecasting, and optimisation of marketing options. The procurement process is scheduled under a competitive flexible procedure, with a project value up to £6,000,000. The key dates include a communication notice by 31st January 2027, and the contract is planned to start on 31st August 2027, running until 30th August 2029, with potential extensions until 2032. The services will be executed within the UK.

This tender offers substantial opportunities for businesses specialising in marketing analytics, strategic consultancy, and scenario modelling. Companies capable of delivering comprehensive marketing solutions and optimisation services will find this contract particularly advantageous for growth and portfolio expansion. The competitive flexible procedure allows for wide participation, thus enabling innovative marketing firms and industry veterans alike to propose impactful solutions tailored to large-scale, public sector marketing needs. Businesses with a robust understanding of the UK market dynamics and marketing strategies would be ideally positioned to compete for this contract.

How relevant is this notice?

Notice Title

Marketing Mix Modelling

Notice Description

Marketing mix modelling including - Impact assessments, forecasting, optimisation of marketing mix and modelling options, other modelling and scenarios modelling and associated services

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0513b7
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/047860-2026
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
UK1 - Pipeline Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Competitive flexible procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£5,000,000 £1M-£10M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
22 May 20261 months ago
Submission Deadline
Not specified
Future Notice Date
31 Jan 20278 months to go
Award Date
Not specified
Contract Period
30 Aug 2027 - 30 Aug 2029 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Planned
Lots Status
Planned
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
POST OFFICE LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
EC2V 7ER
Post Town
Central London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified

Local Authority
City of London
Electoral Ward
Bassishaw
Westminster Constituency
Cities of London and Westminster

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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