Award

Contract for the Provision of Customer Relationship Management System

ROBERT GORDON UNIVERSITY

This public procurement record has 2 releases in its history.

Award

26 Feb 2026 at 16:00

Tender

23 May 2025 at 09:05

Summary of the contracting process

The procurement process initiated by Robert Gordon University focuses on the provision of a Customer Relationship Management (CRM) system. The strategic initiative aims to drive growth by enhancing the entire student recruitment journey, including improving interaction management with prospective students and optimizing marketing strategies. The process, categorised within the Customer Relations Management software industry, follows an open procedure under the goods category. The location for delivery is identified as region UKM50, with a tender period that ended on 2nd July 2025 and an award made on 26th February 2026.

This tender presents substantial growth opportunities for businesses specialising in CRM systems, particularly those experienced in Microsoft Dynamics CRM. The successful supplier, Tribal Dynamics Ltd, demonstrates this opportunity for large-scale businesses with expertise in software development services pertinent to educational sectors. Businesses adept in providing robust technical capabilities and strategic growth frameworks stand to benefit from similar opportunities by engaging in open procurement procedures with educational institutions like Robert Gordon University.

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Notice Title

Contract for the Provision of Customer Relationship Management System

Notice Description

The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.

Lot Information

Lot 1

The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.

Renewal: Optional extension of up to 12 months

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0520de
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/017533-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Goods
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

72 - IT services: consulting, software development, Internet and support

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

48000000 - Software package and information systems

48100000 - Industry specific software package

48445000 - Customer Relation Management software package

72212445 - Customer Relation Management software development services

79342300 - Customer services

Notice Value(s)

Tender Value
£300,000 £100K-£500K
Lots Value
£300,000 £100K-£500K
Awards Value
Not specified
Contracts Value
£288,060 £100K-£500K

Notice Dates

Publication Date
26 Feb 20261 months ago
Submission Deadline
2 Jul 2025Expired
Future Notice Date
Not specified
Award Date
26 Feb 20261 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
ROBERT GORDON UNIVERSITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
ABERDEEN
Postcode
AB10 7FY
Post Town
Aberdeen
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM5 North Eastern Scotland
Small Region (ITL 3)
TLM50 Aberdeen City and Aberdeenshire
Delivery Location
TLM50 Aberdeen City and Aberdeenshire

Local Authority
Aberdeen City
Electoral Ward
Airyhall/Broomhill/Garthdee
Westminster Constituency
Aberdeen South

Supplier Information

Number of Suppliers
1
Supplier Name

TRIBAL DYNAMICS

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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