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Station Advertising

Network Rail Infrastructure Ltd

This public procurement record has 4 releases in its history.

TenderUpdate

02 Oct 2026 at 11:59

UK4 - Tender Notice
TenderUpdate

01 Oct 2026 at 13:47

UK4 - Tender Notice
Tender

01 Oct 2026 at 12:12

UK4 - Tender Notice
Planning

30 Jun 2025 at 15:58

UK2 - Preliminary Market Engagement Notice
Summary of the contracting process

Network Rail Infrastructure Limited is seeking a concessionaire to manage, maintain and operate station advertising space, and generate advertising revenue from it. The estate covers stations operated by Network Rail and participating Department for Transport train operating companies, including future operators or assets that transfer to Great British Railways or a successor. Additional stations and advertising assets may be added during the contract as they become available. The work is across the United Kingdom and includes advertising and marketing services, advertising-space management, maintenance and inspections, and sales. Network Rail is procuring on its own behalf and for participating and future train operators; the contract may be transferred or adjusted to reflect changes in the rail industry.

Network Rail has invited offers through an open competitive flexible procedure for a single concession. Bidders submit a combined qualification questionnaire and initial tender; qualifying bids are assessed, followed by clarification sessions and an invitation to submit a best and final offer. The enquiry deadline is 9 November 2026 at 23:59, and the tender submission deadline is 20 November 2026 at 23:59. The planned contract runs from 23 August 2027 to 31 March 2038, with the option to add railway stations and advertising assets. The estimated concession value is £1.9 billion to £2.2 billion, based on forecast advertising revenues; actual revenue may vary. Award scoring is 60% technical quality and 40% commercial model, including revenue share, minimum guarantee and revenue forecasts. An award decision is expected by 30 July 2027.

This opportunity is suited to an advertising operator with the capacity to manage a large, geographically dispersed station estate and grow third-party advertising sales. A mandatory qualification is experience managing a digital out-of-home estate with at least 250 operational screens. Bidders also need sales capability and the ability to maintain and inspect assets, manage safety and advertising standards, provide reporting and contract management, support projects and mobilisation, and address sustainability and social value. Technical submissions must meet minimum pass thresholds. The commercial model requires bidders to develop revenue-share and minimum-guarantee proposals and forecast advertising revenues. The concession structure means the supplier earns revenue from advertising sales and shares revenue with the authority, rather than receiving a standard service payment. Small businesses and voluntary, community and social enterprises are considered suitable to participate.

How relevant is this notice?

Notice Information

Notice Title

Station Advertising

Notice Description

The requirement is for a Concessionaire to maintain, manage, operate and exploit advertising space at stations within the scope of the concession contract. The scope of the concession opportunity is described in this tender notice and the associated tender documents. It is intended to include advertising space at stations operated by Network Rail and participating Department for Transport Operator (DFTO) train operating companies, recognising that these organisations are expected to transition into Great British Railways (GBR) or a successor structure. Some advertising space will be included from concession contract commencement, with additional advertising space expected to be incorporated during the contract term. The exact timing, volume and sequencing of all additional advertising opportunities is not yet known. The concession contract will therefore include mechanisms to allow further advertising space, including at Network Rail, participating DFTO train operated stations and/or assets that transfer into GBR or any successor organisation, to be incorporated during the life of the contract where appropriate. Network Rail Infrastructure Limited is the Contracting Authority for this Procurement and is conducting the Procurement on its own behalf, Department for Transport Operator Limited (DFTO) Train Operating Companies (TOCS) and on behalf of future DFTO train operating companies (TOCS) to be transferred. The Contracting Authority reserves the right to novate, transfer, amend or otherwise manage the resulting contract to reflect future rail industry reform, including the establishment of Great British Railways (GBR), the transfer of relevant Network Rail and DFTO TOC functions or assets into GBR, or any successor organisation. The estimated value of this concession is based on forecast advertising revenues over the contract term. Due to factors including advertising demand, occupancy levels, future asset onboarding and market conditions, actual revenues may vary. Network Rail estimates that the total concession value is likely to fall within the range of PS1.9 billion to PS2.2 billion over the contract term.

Lot Information

Lot 1

Options: The authority reserves the right to add new railway stations and associated advertising assets that become available during the contract term, including assets arising from network expansion, organisational change or future rail-sector reforms.

Planning Information

Suppliers are required to respond to the market engagement questions by 14th July 2025 at 12pm. All suppliers who have responded to the market engagement questions and have expressed an interest in attending the supplier engagement day will be invited. It is anticipated that the supplier engagement day will be held in London on 22nd July 2025. For information regarding how to respond to the market engagement questions and register to attend the supplier engagement day, please refer to the attachment within the opportunity listing that has been published on Bravo (Network Rail's procurement system) - https://networkrail.bravosolution.co.uk/web/login.html. The opportunity listing can be found by clicking on 'current opportunities' and is under the heading 'Station Advertising'.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-055626
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/093281-2026
Current Stage
Tender
All Stages
Planning, Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Competitive flexible procedure
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79341000 - Advertising services

79341200 - Advertising management services

Notice Value(s)

Tender Value
£1,900,000,000 £1B-£10B
Lots Value
£1,900,000,000 £1B-£10B
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
2 Oct 20263 weeks ago
Submission Deadline
20 Nov 20264 weeks to go
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
23 Aug 2027 - 31 Mar 2038 Over 5 years
Recurrence
2036-03-31

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Network Rail Infrastructure Ltd
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE1 8SW
Postcode Area
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI45 Lambeth
Delivery Location
Not specified
Local Authority
Lambeth
Electoral Ward
Waterloo & South Bank
Westminster Constituency
Vauxhall and Camberwell Green

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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