FRA079 Marketing Services Framework

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-0556c8-2025-07-01T14:05:09+01:00",
    "date": "2025-07-01T14:05:09+01:00",
    "ocid": "ocds-h6vhtk-0556c8",
    "initiationType": "tender",
    "planning": {
        "documents": [
            {
                "id": "036434-2025",
                "documentType": "plannedProcurementNotice",
                "noticeType": "UK3",
                "description": "Planned procurement notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/036434-2025",
                "datePublished": "2025-07-01T14:05:09+01:00",
                "format": "text/html"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-PPON-PCTJ-5948-ZJZV",
            "name": "Waste & Resources Action Programme",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PCTJ-5948-ZJZV"
            },
            "address": {
                "streetAddress": "Ground Floor, Blenheim Court",
                "locality": "Banbury",
                "postalCode": "OX16 0AH",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKJ14"
            },
            "contactPoint": {
                "name": "Hannah Russell",
                "email": "procurement@wrap.ngo",
                "telephone": "01295 819900"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "classifications": [
                    {
                        "scheme": "UK_CA_TYPE",
                        "id": "publicUndertaking",
                        "description": "Public undertaking"
                    }
                ]
            }
        }
    ],
    "buyer": {
        "id": "GB-PPON-PCTJ-5948-ZJZV",
        "name": "Waste & Resources Action Programme"
    },
    "tender": {
        "id": "ocds-h6vhtk-0556c8",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "FRA079 Marketing Services Framework",
        "description": "Please note the submission date for this notice refers to the deadline for stage 1 (selection stage) and the stage 2 (ITT/Full tender stage) deadlines will be outlined in the tender notice for this exercise, WRAP's Communications Team is exploring the potential establishment of a Marketing Services Framework to support the in-house marketing and campaigns team with overflow capacity and specialist expertise. The framework aims to provide flexible access to a pool of freelancers and retained agencies who can deliver a range of communications outputs. This may include paid media, influencer management, digital channel strategy, events and copywriting. Given the reactive and fast-paced nature of this work, WRAP seeks suppliers capable of providing high-quality creative solutions with short turnaround times. This preliminary market engagement exercise is intended to assess supplier capabilities, interest and capacity to support this potential framework. The insights gathered will help shape the scope and structure of any future procurement exercise. It is anticipated that the Framework will commence in 2025/26 calendar year, for 4-8 years. To view this notice, please click here: https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=962211338",
        "status": "planned",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79342000",
                        "description": "Marketing services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UK",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "value": {
            "amountGross": 6400000,
            "amount": 6400000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "mainProcurementCategory": "services",
        "aboveThreshold": true,
        "techniques": {
            "hasFrameworkAgreement": true,
            "frameworkAgreement": {
                "isOpenFrameworkScheme": true,
                "maximumParticipants": 13,
                "method": "withAndWithoutReopeningCompetition",
                "type": "closed",
                "description": "5-10 freelancers to call off (on ad hoc basis) 2-3 retained agencies (This is estimated by WRAP and may be subject to change).",
                "openFrameworkSchemeEndDate": "2033-10-24T23:59:59+01:00"
            }
        },
        "submissionMethodDetails": "93URE7257H",
        "submissionTerms": {
            "electronicSubmissionPolicy": "allowed",
            "languages": [
                "en"
            ]
        },
        "tenderPeriod": {
            "endDate": "2025-08-15T23:45:00+01:00"
        },
        "enquiryPeriod": {
            "endDate": "2025-07-28T23:45:00+01:00"
        },
        "awardPeriod": {
            "endDate": "2025-10-06T23:59:59+01:00"
        },
        "lots": [
            {
                "id": "1",
                "status": "planned",
                "value": {
                    "amountGross": 6400000,
                    "currency": "GBP"
                },
                "awardCriteria": {
                    "criteria": [
                        {
                            "type": "quality",
                            "name": "Written Proposal",
                            "numbers": [
                                {
                                    "number": 65,
                                    "weight": "percentageExact"
                                }
                            ]
                        },
                        {
                            "type": "quality",
                            "name": "Social value (10%)",
                            "numbers": [
                                {
                                    "number": 10,
                                    "weight": "percentageExact"
                                }
                            ]
                        },
                        {
                            "type": "price",
                            "name": "Day rates and any other pricing structures associated with the Framework agreement.",
                            "numbers": [
                                {
                                    "number": 25,
                                    "weight": "percentageExact"
                                }
                            ]
                        }
                    ]
                },
                "selectionCriteria": {
                    "criteria": [
                        {
                            "type": "economic",
                            "description": "Per due diligence questions in the selection questionnaire"
                        },
                        {
                            "type": "technical",
                            "description": "Appropriate experience as laid out in tender documents"
                        }
                    ]
                },
                "suitability": {
                    "sme": true
                },
                "contractPeriod": {
                    "startDate": "2025-10-20T00:00:00+01:00",
                    "endDate": "2027-10-18T23:59:59+01:00",
                    "maxExtentDate": "2033-10-24T23:59:59+01:00"
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "Open Framework running initially until 2027, this will re-open every 2 years for new suppliers to apply."
                }
            }
        ],
        "communication": {
            "futureNoticeDate": "2025-07-21T23:59:59+01:00"
        }
    },
    "language": "en"
}