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FRA079 Marketing Services Framework

Waste & Resources Action Programme

This public procurement record has 1 release in its history.

Planning

01 Jul 2025 at 14:05

UK3 - Planned Procurement Notice
Summary of the contracting process

The Waste & Resources Action Programme (WRAP) is initiating a public procurement process for the "FRA079 Marketing Services Framework." This framework is intended to augment the capabilities of WRAP's in-house communications team. Based in Banbury, United Kingdom, WRAP plans to leverage this framework to engage multiple freelancers and agencies for diverse marketing services, including media buying, influencer management, digital strategy, events, and copywriting. The procurement, valued at £6,400,000, follows an open procedure and is currently in the planning stage, with the tender period set to conclude on 15th August 2025. Key deadlines include an enquiry period ending on 28th July 2025, while the award period is expected to wrap up by 6th October 2025. The procurement strategy anticipates establishing the framework during the 2025/26 calendar year, offering a contractual period up until 2033, with room for new supplier inclusion biennially.

This procurement presents significant opportunities for businesses specialising in marketing and communications, particularly those with expertise in fast-paced, creative delivery. The framework seeks 5 to 10 freelancers on an ad-hoc basis and 2 to 3 retained agencies, ideal for small to medium enterprises (SMEs) with the capability to provide high-quality, innovative solutions efficiently. Interested businesses will be assessed based on quality and pricing criteria, including written proposals and day rate evaluations. The open framework, with periodic renewals, offers a substantial duration for sustained business growth and collaboration with a well-established public undertaking like WRAP.

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Notice Information

Notice Title

FRA079 Marketing Services Framework

Notice Description

Please note the submission date for this notice refers to the deadline for stage 1 (selection stage) and the stage 2 (ITT/Full tender stage) deadlines will be outlined in the tender notice for this exercise, WRAP's Communications Team is exploring the potential establishment of a Marketing Services Framework to support the in-house marketing and campaigns team with overflow capacity and specialist expertise. The framework aims to provide flexible access to a pool of freelancers and retained agencies who can deliver a range of communications outputs. This may include paid media, influencer management, digital channel strategy, events and copywriting. Given the reactive and fast-paced nature of this work, WRAP seeks suppliers capable of providing high-quality creative solutions with short turnaround times. This preliminary market engagement exercise is intended to assess supplier capabilities, interest and capacity to support this potential framework. The insights gathered will help shape the scope and structure of any future procurement exercise. It is anticipated that the Framework will commence in 2025/26 calendar year, for 4-8 years. To view this notice, please click here: https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=962211338

Lot Information

Lot 1

Renewal: Open Framework running initially until 2027, this will re-open every 2 years for new suppliers to apply.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0556c8
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/036434-2025
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
UK3 - Planned Procurement Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£6,400,000 £1M-£10M
Lots Value
£6,400,000 £1M-£10M
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
1 Jul 20251 years ago
Submission Deadline
15 Aug 2025Expired
Future Notice Date
21 Jul 2025Expired
Award Date
Not specified
Contract Period
20 Oct 2025 - 18 Oct 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Planned
Lots Status
Planned
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Waste & Resources Action Programme
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BANBURY
Postcode
OX16 0AH
Postcode Area
Oxford
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ1 Berkshire, Buckinghamshire and Oxfordshire
Small Region (ITL 3)
TLJ14 Oxfordshire CC
Delivery Location
Not specified
Local Authority
Cherwell
Electoral Ward
Banbury Cross and Neithrop
Westminster Constituency
Banbury

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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