Management of Attleborough Leisure Centre

BRECKLAND DISTRICT COUNCIL

This public procurement record has 5 releases in its history.

Award

20 May 2026 at 07:52

TenderUpdate

26 Sep 2025 at 12:52

TenderUpdate

25 Sep 2025 at 15:40

Tender

25 Sep 2025 at 15:00

Planning

03 Jul 2025 at 09:04

Summary of the contracting process

Breckland District Council has completed the procurement process for managing the Attleborough Leisure Centre in Norfolk, awarding the contract to Parkwood Leisure Limited. This procurement, identified under ID "116-PA-25," employed an open and competitive flexible procedure, classified under the "services" procurement category and took place within the industry of sports facilities operation. The procurement, tagged with the award date of 20th May 2026, applies a special regime designation of concession and light-touch. The contract, valued grossly at £11 million, is designed to span an initial thirteen years, with potential extensions to a maximum of twenty-three years. The standstill period ends on 2nd June 2026, and the contract will be active from 1st August 2026. The management contract aims to enhance the leisure centre's operations while adhering to strategic outcomes and financial goals set by Breckland District Council.

This tender presents significant growth opportunities for businesses in the leisure management industry, particularly those with experience in operating sports facilities. Parkwood Leisure Limited, a large-scale enterprise, has been successful in this tender, highlighting opportunities for substantial contract values and long-term engagements. The contract duration, with its extensive initial term and potential renewals, offers businesses a stable partnership and a basis for strategic business planning. Companies experienced in launching joint-use leisure facilities and those comfortable with innovative public-private interaction models are well-placed to compete for similar tenders. With the procurement process complete, future market openings will likely prioritise companies that bring robust project management and community engagement skills to the table, ensuring they can meet the evolving needs of public leisure services.

How relevant is this notice?

Notice Title

Management of Attleborough Leisure Centre

Notice Description

Operator to manage Attleborough Leisure Centre in Attleborough, Norfolk.

Planning Information

If you wish to participate in this exercise, please register your interest by contacting us at procurement@breckland.gov.uk by no later than 12 pm on 25th July 2025 to request further information. Expressions of interest must include: • Company name and contact details • Brief summary of relevant services or experience • Preferred contact method Upon receipt of expressions of interest, a questionnaire and a copy of the draft service specification, along with other relevant information to support this process, will be shared with you. The deadline for response to these questionnaires is 1st August 2025. Please note that this notice is not a call for competition, nor an invitation to tender. Participation in this engagement will not influence future procurement decisions nor confer any advantage or disadvantage. The contracting authority is under no obligation to proceed with any procurement. No contract will be awarded as a result of this market engagement exercise. Any relevant information or clarifications arising from this engagement will be made available to all potential suppliers as part of any future tender documentation, to ensure transparency and equal treatment Market engagement: 3rd July - 1st August 2025 Tender notice publication (anticipated): Q4 2025 Invitation to submit Tender: November - Q4 2025 Please note: Depending on construction progress at the site, the indicative timeline may be amended

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-055811
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/046025-2026
Current Stage
Award
All Stages
Planning, Tender, Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Competitive flexible procedure
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

92 - Recreational, cultural and sporting services


CPV Codes

92600000 - Sporting services

92610000 - Sports facilities operation services

92620000 - Sport-related services

Notice Value(s)

Tender Value
£9,166,666 £1M-£10M
Lots Value
£9,166,666 £1M-£10M
Awards Value
£11,000,000 £10M-£100M
Contracts Value
Not specified

Notice Dates

Publication Date
20 May 20261 months ago
Submission Deadline
14 Oct 2025Expired
Future Notice Date
1 Aug 2025Expired
Award Date
19 May 20261 months ago
Contract Period
31 Jul 2026 - 31 Jul 2039 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
BRECKLAND DISTRICT COUNCIL
Additional Buyers

MAX ASSOCIATES (HOLDINGS) LIMITED

Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
DEREHAM
Postcode
NR19 1EE
Post Town
Norwich
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI45 Lambeth
Delivery Location
TLH17 Breckland and South Norfolk

Local Authority
Lambeth
Electoral Ward
Waterloo & South Bank
Westminster Constituency
Vauxhall and Camberwell Green

Supplier Information

Number of Suppliers
1
Supplier Name

PARKWOOD LEISURE

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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