Award

2024-747 Meat Foodservice Panel Data requirements

AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD

This public procurement record has 2 releases in its history.

Award

28 Oct 2025 at 09:42

Tender

08 Jul 2025 at 06:53

Summary of the contracting process

The Agriculture and Horticulture Development Board (AHDB) based in Coventry, United Kingdom, conducted a procurement process titled "2024-747 Meat Foodservice Panel Data requirements" to acquire data analysis services. The tender, initiated under the legal framework UKPGA 2023/54, targeted essential foodservice data, requiring segmentation by spend, servings, and demographics among other metrics. The open procurement procedure, supported by the Government Procurement Agreement (GPA), saw its award stage completed on 28 October 2025, with the contract signed on 27 October 2025. The awarded contract period spans from 1 January 2026 to 31 December 2029, with options for two one-year extensions, positioning itself in the services industry category. The contract, valued at £250,000 excluding VAT, was awarded to NUMERATOR UK LIMITED, a supplier located in London.

The tender opens avenues for businesses involved in data analysis, particularly those specialising in detailed market segmentation and multi-channel data delivery. This opportunity is ideal for firms that can provide robust data solutions compatible with existing datasets and offer customisable, web-based analysis platforms, like NUMERATOR UK LIMITED. The procurement focused on innovative approaches to market analysis and requires suppliers capable of ensuring data granularity to support strategic decisions in the meat foodservice sector. Suitable businesses include SMEs with a strong focus on data analytics innovation, service adaptability, and ready access to technical and user support resources. The contract represents a substantial opportunity for business growth within the public sector's analytical services domain.

How relevant is this notice?

Notice Information

Notice Title

2024-747 Meat Foodservice Panel Data requirements

Notice Description

Signed contract 27/10/2025 Awarded to Numerator, please see notices: Notice identifier: 2025/S 000-054824 Procurement identifier (OCID): ocds-h6vhtk-055abb published on the 8th September 2025. Also Notice identifier: 2025/S 000-038050 Procurement identifier (OCID): ocds-h6vhtk-055aba Published 8 July 2025, 7:53am Requirement was for: AHDB core Foodservice data requirements 1. The basic measures required will consist of the following as a minimum: * Spend * Servings/packs * Price * Buyer numbers i.e. penetration * Servings/packs per buyer i.e. frequency and volume per trip 2. Data must be split by method including the following as a minimum: * Dine out - Eating in or on the go * Takeaways - Collected or delivered 3. Data must be split by channel (we are open to agencies proposing different channel coding approaches): * Quick service retail e.g. coffee shops, fast food, cafes, bakery/sandwiches * Full service restaurants e.g. restaurants, diners * Pubs and bars * Contract catering e.g. workplace canteens, hospitals, schools etc * Travel & leisure e.g. train, ferries, events etc * Multiples including forecourts e.g. supermarkets, convenience stores etc 4. Data must be split by product type/meal, with the protein identifiable (beef, lamb, pork, chicken, fish, vegetarian, vegan) and key cuts (e.g. steaks, burgers, roasting joints, sausages etc) specified or obvious. A read of meat-free/alternatives is also beneficial. 5. Data must be able to be split by day part and demographics to help analysis 6. It would be beneficial for data to be split by operator for volume estimate purposes

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-055aba
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/068795-2025
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

71 - Architectural, construction, engineering and inspection services

72 - IT services: consulting, software development, Internet and support


CPV Codes

71620000 - Analysis services

72316000 - Data analysis services

Notice Value(s)

Tender Value
£250,000 £100K-£500K
Lots Value
£250,000 £100K-£500K
Awards Value
Not specified
Contracts Value
£250,000 £100K-£500K

Notice Dates

Publication Date
28 Oct 20252 weeks ago
Submission Deadline
11 Aug 2025Expired
Future Notice Date
Not specified
Award Date
27 Oct 20252 weeks ago
Contract Period
1 Jan 2026 - 1 Jan 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
Contact Name
Sarah Waters
Contact Email
procurement@ahdb.org.uk
Contact Phone
Not specified

Buyer Location

Locality
COVENTRY
Postcode
CV3 4PE
Post Town
Coventry
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified

Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

NUMERATOR

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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