Award

Sports and Leisure Management Limited Outsourced Services

WATFORD BOROUGH COUNCIL

This public procurement record has 1 release in its history.

Award

08 Jul 2025 at 18:05

Summary of the contracting process

Watford Borough Council is overseeing a procurement process concerning the outsourcing of leisure management services, awarded to Sports and Leisure Management Ltd. The procurement, classified under physical well-being services, falls within the services category and is based in London. Notably, this process is at the award stage, culminating on 7th July 2025 with a contract valued at £63,000,000. The procurement method employed was limited, utilising a negotiated approach without the publication of a contract notice, justified by technical exclusivity. The decision stems from a need to modify an existing contract signed in 2017, transitioning to an agency model for VAT purposes, with the contractor now acting as the Authority's agent in service delivery.

This procurement opportunity is particularly beneficial for large-scale service providers specialising in leisure management, offering significant growth potential. By acting as an agent for the council, businesses like Sports and Leisure Management Ltd can experience streamlined service delivery operations, harnessing local government contracts to bolster their portfolio. Companies adept at managing complex service agreements and those with a strong operational presence within the UK, particularly in recreational and cultural services, stand to capitalise on such government outsourcing endeavours.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

Sports and Leisure Management Limited Outsourced Services

Notice Description

Watford Borough Council intends to enter a deed of variation with Sports and Leisure Management Limited (the Contractor) as the outsourced provider of leisure management services. SLM acts as the principle in providing leisure services from the council owned premises at Woodside, Central and the paddling pool at Cassiobury Park. SLM will act as agent of the council, with SLM providing leisure services on behalf of the council in the council's name. The Underlying Contract was originally procured under Procurement Notice Watford Sports facilities operation services 2017/S 049-089978:, published on 10th March 2017. The opportunity to change the status, follows the successful litigation taken by Chelmsford City Council in 2022 and subsequently HMRC revised its guidance in 2023 in relation to the VAT treatment of leisure services provided by local authorities.

Lot Information

Lot 1

The Authority appointed the Contractor to provide the leisure services pursuant to the Underlying Contract and Leases for the management and operation of the Council's leisure portfolio. The Authority intends to enter a deed of variation with the Contractor to modify the Underlying Contract, the effect of which will be the following: *To identify the agency agreement between the parties, the extent to which the Contractor will act as the Authority's Agent, and areas where it will act as Principal; *The Operator shall be appointed as the Authority's Agent to provide the Leisure Services and Maintenance Services (together the "Agency Services") but shall continue to carry out other services (specifically, food, beverages and retail) as an independent supplier to the Authority (the "Supplier Services"); *The Restated Leisure Management Agreement does not materially alter the risk position of the parties;

Procurement Information

This VTN gives notice that the Authority is entering into a deed of variation (the "Contract") to make certain changes summarised in this VTN. A procurement procedure is not necessary on the basis that the award of the Deed of Variation of the Underlying Contract is permitted pursuant to Regulation 72 of the Public Contracts Regulations 2015. The Underlying Contract concerns the provision of a range of operation, management and related services, by the Contractor, in relation to four sports and leisure facilities and two theatres. The Underlying Contract will be varied for the adoption of an agency model for the future operation and management of the four sports and leisure facilities. Under the current structure, the Contractor acts as Principal in the supply of leisure facilities to the public, so that the Authority is not making the supplies of leisure services. Under the new agency model, the Contractor would make supplies to the public as an Agent of the Authority. This modification is being made in accordance with regulation 72 of the Public Contracts Regulations 2015. Namely, the proposed modification is not substantial within the meaning of regulation 72(8) on the basis that: 1. the modification does not render the Underlying Contract materially different in character - the proposed modification remains limited to the same type, scope and nature of services, where the services will be delivered to the same facilities. The modifications only concern contractual changes to establish an agency model for VAT purposes so that the Contract to provide leisure services to the public on the Authority's behalf and other ancillary modifications. 2. the Council has satisfied itself that the modification does not introduce conditions which would have (a) allowed for the admission of other candidates, (b) allowed for the acceptance of another tender, or (c) attracted additional participants in the procurement procedure - the change to an agency model for VAT purposes does not change the service requirement or the way in which those services are provided, and is unlikely to have changed the outcome of the procurement. 3. The modification does not change the economic balance in favour of the contractor in a manner which was not provided for in the contract - The Authority has satisfied itself that the new agency model and VAT arrangement does not impact on the Contractor's Operating Costs and Management Fee under the Underlying Contract, which remains reflective of market costs and does not amount to an over-compensation of the services to be provided. The agency model will allow for a more certain financial position to the Authority and will provide a greater surplus share than previously anticipated. 4. As per our comments at 1. above, the modification does not extend the scope of the contract. For the reasons set out above, the proposed modification does not constitute a substantial modification and is permitted by regulation 72 of the Concession Contracts Regulations 2015.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-055b8a
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/038405-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Negotiated without publication of a contract notice
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

92 - Recreational, cultural and sporting services

98 - Other community, social and personal services


CPV Codes

92000000 - Recreational, cultural and sporting services

98330000 - Physical well-being services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£63,000,000 £10M-£100M

Notice Dates

Publication Date
8 Jul 20257 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
6 Jul 20257 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
WATFORD BOROUGH COUNCIL
Contact Name
Mitchelle Kasimu
Contact Email
mitchelle.kasimu@watford.gov.uk
Contact Phone
+44 1923226400

Buyer Location

Locality
WATFORD
Postcode
WD17 3EX
Post Town
Watford
Country
England

Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH2 Bedfordshire and Hertfordshire
Small Region (ITL 3)
TLH27 South West Hertfordshire
Delivery Location
TLI London

Local Authority
Watford
Electoral Ward
Park
Westminster Constituency
Watford

Supplier Information

Number of Suppliers
1
Supplier Name

SPORTS AND LEISURE MANAGEMENT

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-055b8a-2025-07-08T19:05:04+01:00",
    "date": "2025-07-08T19:05:04+01:00",
    "ocid": "ocds-h6vhtk-055b8a",
    "description": "To view this notice, please click here: https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=964569199 GO Reference: GO-202578-PRO-31324775",
    "initiationType": "tender",
    "tender": {
        "id": "ocds-h6vhtk-055b8a",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "Sports and Leisure Management Limited Outsourced Services",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "98330000",
            "description": "Physical well-being services"
        },
        "mainProcurementCategory": "services",
        "description": "Watford Borough Council intends to enter a deed of variation with Sports and Leisure Management Limited (the Contractor) as the outsourced provider of leisure management services. SLM acts as the principle in providing leisure services from the council owned premises at Woodside, Central and the paddling pool at Cassiobury Park. SLM will act as agent of the council, with SLM providing leisure services on behalf of the council in the council's name. The Underlying Contract was originally procured under Procurement Notice Watford Sports facilities operation services 2017/S 049-089978:, published on 10th March 2017. The opportunity to change the status, follows the successful litigation taken by Chelmsford City Council in 2022 and subsequently HMRC revised its guidance in 2023 in relation to the VAT treatment of leisure services provided by local authorities.",
        "lots": [
            {
                "id": "1",
                "description": "The Authority appointed the Contractor to provide the leisure services pursuant to the Underlying Contract and Leases for the management and operation of the Council's leisure portfolio. The Authority intends to enter a deed of variation with the Contractor to modify the Underlying Contract, the effect of which will be the following: *To identify the agency agreement between the parties, the extent to which the Contractor will act as the Authority's Agent, and areas where it will act as Principal; *The Operator shall be appointed as the Authority's Agent to provide the Leisure Services and Maintenance Services (together the \"Agency Services\") but shall continue to carry out other services (specifically, food, beverages and retail) as an independent supplier to the Authority (the \"Supplier Services\"); *The Restated Leisure Management Agreement does not materially alter the risk position of the parties;",
                "awardCriteria": {
                    "criteria": [
                        {
                            "name": "Price",
                            "type": "quality",
                            "description": "50"
                        },
                        {
                            "name": "Quality",
                            "type": "quality",
                            "description": "50"
                        },
                        {
                            "name": "Price",
                            "type": "cost",
                            "description": "50"
                        },
                        {
                            "name": "Quality",
                            "type": "cost",
                            "description": "50"
                        }
                    ]
                },
                "hasOptions": false
            }
        ],
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "92000000",
                        "description": "Recreational, cultural and sporting services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKI"
                    }
                ],
                "deliveryLocation": {
                    "description": "LONDON"
                },
                "relatedLot": "1"
            }
        ],
        "procurementMethod": "limited",
        "procurementMethodDetails": "Negotiated without publication of a contract notice",
        "coveredBy": [
            "GPA"
        ],
        "procurementMethodRationaleClassifications": [
            {
                "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL",
                "id": "D_PROC_RESTRICTED",
                "description": "No tenders or no suitable tenders/requests to participate in response to restricted procedure"
            },
            {
                "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL",
                "id": "D_TECHNICAL",
                "description": "The works, supplies or services can be provided only by a particular economic operator due to absence of competition for technical reasons"
            }
        ],
        "procurementMethodRationale": "This VTN gives notice that the Authority is entering into a deed of variation (the \"Contract\") to make certain changes summarised in this VTN. A procurement procedure is not necessary on the basis that the award of the Deed of Variation of the Underlying Contract is permitted pursuant to Regulation 72 of the Public Contracts Regulations 2015. The Underlying Contract concerns the provision of a range of operation, management and related services, by the Contractor, in relation to four sports and leisure facilities and two theatres. The Underlying Contract will be varied for the adoption of an agency model for the future operation and management of the four sports and leisure facilities. Under the current structure, the Contractor acts as Principal in the supply of leisure facilities to the public, so that the Authority is not making the supplies of leisure services. Under the new agency model, the Contractor would make supplies to the public as an Agent of the Authority. This modification is being made in accordance with regulation 72 of the Public Contracts Regulations 2015. Namely, the proposed modification is not substantial within the meaning of regulation 72(8) on the basis that: 1. the modification does not render the Underlying Contract materially different in character - the proposed modification remains limited to the same type, scope and nature of services, where the services will be delivered to the same facilities. The modifications only concern contractual changes to establish an agency model for VAT purposes so that the Contract to provide leisure services to the public on the Authority's behalf and other ancillary modifications. 2. the Council has satisfied itself that the modification does not introduce conditions which would have (a) allowed for the admission of other candidates, (b) allowed for the acceptance of another tender, or (c) attracted additional participants in the procurement procedure - the change to an agency model for VAT purposes does not change the service requirement or the way in which those services are provided, and is unlikely to have changed the outcome of the procurement. 3. The modification does not change the economic balance in favour of the contractor in a manner which was not provided for in the contract - The Authority has satisfied itself that the new agency model and VAT arrangement does not impact on the Contractor's Operating Costs and Management Fee under the Underlying Contract, which remains reflective of market costs and does not amount to an over-compensation of the services to be provided. The agency model will allow for a more certain financial position to the Authority and will provide a greater surplus share than previously anticipated. 4. As per our comments at 1. above, the modification does not extend the scope of the contract. For the reasons set out above, the proposed modification does not constitute a substantial modification and is permitted by regulation 72 of the Concession Contracts Regulations 2015."
    },
    "awards": [
        {
            "id": "038405-2025-1",
            "relatedLots": [
                "1"
            ],
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-FTS-153798",
                    "name": "Sports and Leisure Management Ltd"
                }
            ]
        }
    ],
    "parties": [
        {
            "id": "GB-FTS-153797",
            "name": "Watford Borough Council",
            "identifier": {
                "legalName": "Watford Borough Council"
            },
            "address": {
                "streetAddress": "Town Hall, Three Rivers House Northway,",
                "locality": "Watford",
                "region": "UKI",
                "postalCode": "WD17 3EX",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Mitchelle Kasimu",
                "telephone": "+44 1923226400",
                "email": "mitchelle.kasimu@watford.gov.uk"
            },
            "roles": [
                "buyer",
                "reviewBody"
            ],
            "details": {
                "url": "https://www.delta-esourcing.com/",
                "buyerProfile": "https://www.delta-esourcing.com/",
                "classifications": [
                    {
                        "scheme": "TED_CA_TYPE",
                        "id": "REGIONAL_AUTHORITY",
                        "description": "Regional or local authority"
                    },
                    {
                        "scheme": "COFOG",
                        "id": "07",
                        "description": "Health"
                    }
                ]
            },
            "additionalContactPoints": [
                {
                    "telephone": "+44 1923278381",
                    "email": "mitchelle.kasimu@watford.gov.uk"
                }
            ]
        },
        {
            "id": "GB-FTS-153798",
            "name": "Sports and Leisure Management Ltd",
            "identifier": {
                "legalName": "Sports and Leisure Management Ltd",
                "id": "02204085"
            },
            "address": {
                "streetAddress": "2 Walting Drive, Sketchley Meadows, Hinkley",
                "locality": "Leicestershire",
                "region": "UKF2",
                "postalCode": "LE10 3EY",
                "countryName": "United Kingdom"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "large"
            }
        }
    ],
    "buyer": {
        "id": "GB-FTS-153797",
        "name": "Watford Borough Council"
    },
    "contracts": [
        {
            "id": "038405-2025-1",
            "awardID": "038405-2025-1",
            "status": "active",
            "value": {
                "amount": 63000000,
                "currency": "GBP"
            },
            "dateSigned": "2025-07-07T00:00:00+01:00"
        }
    ],
    "language": "en"
}