Creative & Interior Design Framework

{
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    "id": "ocds-h6vhtk-056858-2025-07-29T16:05:03+01:00",
    "date": "2025-07-29T16:05:03+01:00",
    "ocid": "ocds-h6vhtk-056858",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PYJY-3925-DVJD",
            "name": "Peabody Trust",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PYJY-3925-DVJD"
            },
            "address": {
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                "locality": "London",
                "postalCode": "SE1 7JB",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKI44"
            },
            "contactPoint": {
                "name": "Damon Pickard",
                "email": "procurement.enquiries@peabody.org.uk",
                "telephone": "02070214444"
            },
            "roles": [
                "buyer"
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            "details": {
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    "buyer": {
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        "name": "Peabody Trust"
    },
    "tender": {
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        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "Creative & Interior Design Framework",
        "description": "This will be a 2 Lot framework for a 3 year term with a 1 year extension option to provide marketing services to support Peabody's New Homes Sales & Marketing team and other authorised users. Lot 1 - Creative design To design and deliver high quality creative work and assets that align with wider marketing communications strategies Lot 2 - Interior Design To plan, design and install our show homes and/or sales offices to support our sales programmes. For more information about this opportunity, please visit the Delta eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./X8WE88P8XA To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/X8WE88P8XA",
        "status": "active",
        "items": [
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                "additionalClassifications": [
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                        "description": "Advertising and marketing services"
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                ],
                "deliveryAddresses": [
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                        "region": "UK",
                        "country": "GB",
                        "countryName": "United Kingdom"
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                ],
                "relatedLot": "1"
            },
            {
                "id": "2",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    }
                ],
                "relatedLot": "2"
            }
        ],
        "value": {
            "amountGross": 6000000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Competitive flexible procedure",
        "procedure": {
            "features": "Procurement will involve a Conditions of Participation stage including a Procurement Specific Questionnaire followed by a final tender stage."
        },
        "mainProcurementCategory": "services",
        "aboveThreshold": true,
        "coveredBy": [
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        "participationFees": [
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                "id": "ocds-h6vhtk-056858",
                "type": [
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                "description": "No fees charged to suppliers"
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        "techniques": {
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            "frameworkAgreement": {
                "method": "withAndWithoutReopeningCompetition",
                "type": "open",
                "buyerCategories": "All other housing associations operating as a public contracting authority",
                "description": "Call off contracts will be awarded with or without competition under competitive flexible procedure. Any prices established at framework level will be considered the ceiling prices for call offs with providers encouraged to improve upon these where possible at the call-off stage."
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        },
        "submissionMethodDetails": "https://www.delta-esourcing.com/ Enquiry deadline is set for return of PSQ, tender submission deadline is the main tender for those successfully through the conditions of participation shortlisting stage",
        "submissionTerms": {
            "electronicSubmissionPolicy": "allowed",
            "languages": [
                "en"
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        "tenderPeriod": {
            "endDate": "2025-10-06T12:00:00+01:00"
        },
        "enquiryPeriod": {
            "endDate": "2025-08-26T12:00:00+01:00"
        },
        "awardPeriod": {
            "endDate": "2025-11-10T23:59:59+00:00"
        },
        "lots": [
            {
                "id": "1",
                "title": "Creative design",
                "description": "Secure full-service creative agencies to deliver high-impact assets for Peabody's 4-year sales program, ensuring alignment with marketing strategies and target demographics. What do we expect? Ability to design and deliver creative assets to a high standard that are fit for purpose and align with the wider marketing communication strategy (scheme specific and/or Peabody). Ability to create world class designs across: Overall development branding, strapline and brand positioning Multi-tenure/multi-phase campaign creative Fit for purpose advertising concepts and creative that includes; Lifestyle, floorplan brochures and other supporting guides i.e. Investor & Fact sheets in digital and print ready format Multi channel campaign rollout: Digital: Website banners, PPC assets, email templates (design & build) OOH: Hoarding, building, tube ads, bus stops, press ads Sales suites: Display graphics Social media visuals and campaigns Animated video content Video & photography content (lifestyle and/or product) Expert audience insights (first-time buyers, BOMAD, investors) Strong attention to detail, design and copywriting abilities Innovative understanding to incorporate modern design trends and creative best practices to all works Provide ad hoc creative support and work collaboratively within budget for deliverables; ensuring transparency and clarity with regards to costs Operate across UK residential and/or commercial real estate and delivering campaigns overseas (Middle-East & China).",
                "status": "active",
                "value": {
                    "amountGross": 3000000,
                    "currency": "GBP"
                },
                "awardCriteria": {
                    "criteria": [
                        {
                            "type": "price",
                            "name": "Lowest Price",
                            "numbers": [
                                {
                                    "number": 30,
                                    "weight": "percentageExact"
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                        },
                        {
                            "type": "quality",
                            "name": "Technical questions",
                            "numbers": [
                                {
                                    "number": 50,
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                        },
                        {
                            "type": "quality",
                            "name": "Social Value",
                            "numbers": [
                                {
                                    "number": 20,
                                    "weight": "percentageExact"
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                    ]
                },
                "selectionCriteria": {
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                            "description": "Included in PSQ"
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                        {
                            "type": "technical",
                            "description": "Technical questions included in PSQ"
                        }
                    ]
                },
                "suitability": {
                    "sme": true
                },
                "contractPeriod": {
                    "startDate": "2026-01-01T00:00:00+00:00",
                    "endDate": "2028-12-31T23:59:59+00:00",
                    "maxExtentDate": "2029-12-31T23:59:59+00:00"
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "Upto 12 months"
                }
            },
            {
                "id": "2",
                "title": "Interior Design",
                "description": "We have an ambitious sales programme over the next four years and require the support of experienced interior design teams to plan, design and install our show homes and/or sales offices to support this. What do we expect? Impactful and functional designs that align with target market aspirations and brand values, across all tenures Understanding of current and future market trends, particularly within the London residential property sector and Home Counties. Develop interior design concepts with clear consideration of the target market's needs and aspirations, surrounding area and local context, competitors and brand alignment including show home plans that maximises space while achieving elevated style among competitive show apartments in the area. Ensure sales offices are designed to be functional, welcoming, and reflective of the brand identity. Specifying, supplying, and installing all decorative finishes, including painting, wallpaper, window treatments, and electrical fittings, sourcing and managing trades as required whilst adhering to the provided budget for deliverables, ensuring transparency with costs and documenting cost-saving initiatives. Dress outdoor spaces cohesively with furniture, lighting, and decorative elements that complement the interior design and target market aspirations. Emphasise sustainability by prioritizing designs and materials that can be reused or repurposed effectively.",
                "status": "active",
                "value": {
                    "amountGross": 3000000,
                    "currency": "GBP"
                },
                "awardCriteria": {
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                        {
                            "type": "price",
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                        {
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                            "type": "quality",
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                        }
                    ]
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                "selectionCriteria": {
                    "criteria": [
                        {
                            "type": "economic",
                            "description": "See PSQ on Delta portal"
                        },
                        {
                            "type": "technical",
                            "description": "See PSQ on Delta portal"
                        }
                    ]
                },
                "suitability": {
                    "sme": true
                },
                "contractPeriod": {
                    "startDate": "2026-01-01T00:00:00+00:00",
                    "endDate": "2028-12-31T23:59:59+00:00",
                    "maxExtentDate": "2029-12-31T23:59:59+00:00"
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "Upto 12 months"
                }
            }
        ],
        "documents": [
            {
                "id": "conflictOfInterest",
                "documentType": "conflictOfInterest",
                "description": "Not published"
            },
            {
                "id": "043977-2025",
                "documentType": "tenderNotice",
                "noticeType": "UK4",
                "description": "Tender notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/043977-2025",
                "datePublished": "2025-07-29T16:05:03+01:00",
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    "language": "en"
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