Planning

2D Corporate Design Marketing Activities, including Retail Specific Campaigns

TRANSPORT FOR LONDON

This public procurement record has 1 release in its history.

Planning

21 Aug 2025 at 13:20

Planning Notice
Summary of the contracting process

Transport for London (TfL) is progressing with a planned procurement process for "2D Corporate Design Marketing Activities, including Retail Specific Campaigns," which falls under the graphic design services category. This initiative targets multiple business units and involves locations across the UK, focusing on services such as large print formats and installation art. The procurement stage is currently in the planning phase, with key upcoming dates including a future notice expected on 22 December 2025. The process will involve securing creative design agencies through a competitive tendering procedure compliant with EU legal frameworks.

This tender provides significant growth opportunities for creative design agencies specialising in graphic and marketing services. Businesses adept in campaign strategy, media execution, and technical installation are well-suited to this opportunity. TfL seeks agencies that can deliver across various media types, including print, digital, and experiential marketing, making this a stimulating opportunity for companies ready to contribute innovative marketing solutions. Agencies capable of handling large-scale projects, including the design, installation, and compliance requirements, would find a promising scope for partnership and long-term collaboration with TfL.

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Notice Information

Notice Title

2D Corporate Design Marketing Activities, including Retail Specific Campaigns

Notice Description

Transport for London (TfL) requires 2D corporate design campaign services, to be provided by creative design agencies to support several business units (BU), including Customer Marketing and behaviour Change (CMBC), Design and Public Consultation, to support with the creative development of design and communications. Places requirements include the manufacturing of large print format campaign artwork, as well as technical aspects including survey sites, create artwork schematics and safely install artwork within both operational and non-operational settings.

Lot Information

TfL Corporate Design

A full-service Creative agency is required to provide on-going support to TfL Customer Marketing & Behaviour Change (CMBC), TfL Design, Consultation and Places for London teams for various campaign activities. This Agreement will enable TfL to implement successful marketing and consultation campaigns in support of business objectives, specifically to deliver campaign materials. The chosen Creative agency's scope of work will include: * Creation of concepts for Customer Marketing & Behaviour Change and Consultation campaigns * Execution of concepts into campaign assets across all type of media such as print, posters, online, social media and radio * Adaptation of existing creative concepts * Customer information e.g. posters, press ads, online ads, leaflets, letters, timetables, face to face activity etc. * Events and exhibitions on an ad hoc project basis * Translation services * Face to Face marketing

Places for London Marketing Activities

This agency will provide full creative services, including but not limited to, strategic campaign direction, design, multimedia output, event and experiential, print and installation as required. This might also require: * Typesetting, Artwork, Proofing and Pagination * Digital content (web, email and social) * Events, brand experience and exhibitions, including staffing * Face to face and experiential marketing * Video, animation, and photography

Places for London Retail Specific Campaigns, Vinyl's and Hoardings

This agency will have the specific capability to design and install unit vinyl, site hoardings, signage and create marketing collaterals specifically to market vacant units and development schemes. * Creation of concepts for campaigns to promote properties To Let, development schemes and brand driven campaign activations * Surveying of retail units, hoardings and other outdoor media as required to create schematics for artwork to be created to be accurately installed (agencies must agree to follow site specific safety rules and hold necessary competencies. Works can be conducted by a third party if required, but accountability will sit with the agency to ensure accuracy) * Design for hoardings and vinyl for glazing * Installation of signage, hoardings and vinyl artwork

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-058c30
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/050551-2025
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
Planning Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

34 - Transport equipment and auxiliary products to transportation

45 - Construction work

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

34928470 - Signage

45233293 - Installation of street furniture

79342000 - Marketing services

79822500 - Graphic design services

Notice Value(s)

Tender Value
£3,344,626 £1M-£10M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
21 Aug 20256 months ago
Submission Deadline
Not specified
Future Notice Date
22 Dec 2025Expired
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Planned
Lots Status
Planned
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
TRANSPORT FOR LONDON
Contact Name
Mark Flegg
Contact Email
markflegg@tfl.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
E20 1JN
Post Town
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI41 Hackney and Newham
Delivery Location
Not specified
Local Authority
Newham
Electoral Ward
Stratford Olympic Park
Westminster Constituency
Stratford and Bow

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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