Award

Visitor Economy - Business Support for Accessibility & Inclusion

WEST MIDLANDS GROWTH COMPANY LIMITED

This public procurement record has 2 releases in its history.

Award

10 Dec 2025 at 11:30

Tender

06 Oct 2025 at 11:17

Summary of the contracting process

The procurement process managed by West Midlands Growth Company Limited focuses on "Visitor Economy – Business Support for Accessibility & Inclusion," emphasizing accessibility and inclusion within the tourism industry. Located in Birmingham, the project aims to enhance the West Midlands' status as an inclusive destination leading up to events such as the 2027 Invictus Games. The award stage has been completed, and the contract covering Lot 1 and Lot 2 is active, running from 1st December 2025 to 31st March 2026. This open competition, below the threshold, was conducted under UKPGA 2023/54, with a total contract value of £40,020 including VAT.

This tender offers substantial opportunities for businesses specialising in accessibility services, regional tourism consultancy, and inclusive itinerary development. Companies like Disabled Enabled Ltd, trading as AccessAble, demonstrate the sort of SME that is well-suited for similar opportunities, given their role in supplier engagements. Businesses with expertise in producing access guides, training frontline staff, or managing media-related experiences such as FAM trips can leverage such contracts to expand their portfolio and establish a foothold within publicly funded projects. The focus on quality (80% weight) over price (20%) highlights the importance of expertise and service excellence, appealing to high-quality service providers aiming to make impactful contributions to regional tourism initiatives.

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Notice Title

Visitor Economy - Business Support for Accessibility & Inclusion

Notice Description

The West Midlands is proud to have been accredited as one of two national pilot Destination Development Partnerships (DDP). The West Midlands DDP is a collaboration between the Birmingham, Solihull & Black Country Local Visitor Economy Partnership (LVEP) and Coventry & Warwickshire LVEP. It is supported by UK Government funding from the Department for Culture, Media and Sport (DCMS) via VisitEngland. The West Midlands DDP enables a joined-up regional approach to addressing strategic sector priorities including accessibility and inclusion, skills, sustainability, business and major events, product development, and data and insights. Collaboration between stakeholders across the region means greater impact is delivered via co-ordinated and collective activity, supporting a strong strategic relationship between our LVEPs, VisitBritain/VisitEngland, and DCMS. The West Midlands DDP is run by West Midlands Growth Company (WMGC), whose purpose is to attract investment, jobs, visitors and businesses to the region. WMGC is owned by the West Midlands Combined Authority and its constituent members, with governance that includes private sector partners: wmgrowth.com Our ambition is for the West Midlands to be an exemplar when it comes to offering an inclusive visitor welcome. Therefore, making it as easy as possible for disabled people to visit and enjoy our region will be key to our success. We will achieve this by working with an appropriately qualified consultant who can: * Help more of our regional tourism businesses to create and publish access guides, which provide disabled visitors with the detailed information they need to confidently choose the West Midlands * Provide training for frontline staff so they feel knowledgeable and empowered in offering a professional, barrier-free, and inclusive welcome * Support the development of accessible and inclusive itineraries which will attract disabled visitors of all backgrounds, identities, and cultures Through the activity outlined above, the consultant will raise businesses' confidence and aspirations in delivering accessible and inclusive experiences in anticipation of the 2027 Invictus Games, when the region will once again take to the global stage to welcome disabled visitors and their travelling companions from across the world.

Lot Information

Lot 1 - Guides, Training & Itinerary Development

Lot 1 - includes the creation of access guides, frontline training, and the development of accessible and inclusive itineraries.

Lot 2 - Influencer & Journalist Fam Trips

Lot 2 - includes influencer recruitment and the management of FAM trips.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05a8ac
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/081402-2025
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

98 - Other community, social and personal services


CPV Codes

79410000 - Business and management consultancy services

79900000 - Miscellaneous business and business-related services

79996000 - Business organisation services

98110000 - Services furnished by business, professional and specialist organisations

Notice Value(s)

Tender Value
£35,000 Under £100K
Lots Value
£35,000 Under £100K
Awards Value
Not specified
Contracts Value
£33,350 Under £100K

Notice Dates

Publication Date
10 Dec 20252 months ago
Submission Deadline
31 Oct 2025Expired
Future Notice Date
Not specified
Award Date
27 Nov 20252 months ago
Contract Period
1 Dec 2025 - 31 Mar 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS GROWTH COMPANY LIMITED
Contact Name
Not specified
Contact Email
procurement@wmgrowth.com
Contact Phone
Not specified

Buyer Location

Locality
BIRMINGHAM
Postcode
B4 6AT
Post Town
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified

Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

DISABLED ENABLED LTD (TRADING AS ACCESSABLE

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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