Award

pEPR Recycling Locator Service

DEPARTMENT OF ENVIRONMENT, FOOD AND RURAL AFFAIRS

This public procurement record has 1 release in its history.

Award

10 Oct 2025 at 10:31

Summary of the contracting process

The Department of Environment, Food and Rural Affairs (DEFRA) has completed the procurement process for the "pEPR Recycling Locator Service," a project focusing on environmental services. As a central government public authority, DEFRA, located at Seacole Building, 2 Marsham Street, London, initiated this tender process to enhance the UK's recycling capabilities. The Waste and Resources Action Programme (WRAP), a large supplier headquartered in Banbury, was awarded the contract, which commenced on 15th July 2025 and will conclude by 30th December 2025. This tender, classified under the CPV code 90700000 for environmental services, followed a direct procurement method below the threshold, specifically designed without competition.

This procurement presents significant opportunities for businesses involved in environmental services, particularly those focusing on recycling solutions. The contract, valued at £56,000 gross with a focus on creating a robust and accessible recycling locator tool, offers a platform for large enterprises with strong capabilities in search engine optimisation (SEO) strategy and implementation. Companies that can contribute to enhancing data focus and maximising tool discoverability will find this initiative aligns well with their business growth objectives, potentially leading to valuable future collaborations with DEFRA and similarly ambitious governmental projects.

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Notice Title

pEPR Recycling Locator Service

Notice Description

As part of the PackUK mandate it is integral that there is one source of truth that citizens can access to find out what packaging they can recycle and where. WRAP's Recycling Locator is the UK's only postcode-based search tool for citizens to find out what to recycle at home and at nearby locations. These funds will be used to ensure that there is strong and robust packaging data focus on the locater and that the tool is accessible for all audiences looking to recycle their packaging. First phase will be minimal viable solution To ensure this, Wrap will employ a SEO strategy and implementation to maximise discoverability and use of the tool, with a focus on packaging and the role Pack UK is playing in delivering this programme and supporting businesses.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05ac93
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/064096-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

90 - Sewage, refuse, cleaning and environmental services


CPV Codes

90700000 - Environmental services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£47,000 Under £100K

Notice Dates

Publication Date
10 Oct 20254 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
13 Jul 20257 months ago
Contract Period
14 Jul 2025 - 30 Dec 2025 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
DEPARTMENT OF ENVIRONMENT, FOOD AND RURAL AFFAIRS
Contact Name
Defra Commercial
Contact Email
procurement@defra.gov.uk
Contact Phone
03459335577

Buyer Location

Locality
LONDON
Postcode
SW1P 4DF
Post Town
South West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified

Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

WASTE AND RESOURCES ACTION PROGRAMME (WRAP

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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