Award

Cintana Project Manager

COVENTRY UNIVERSITY

This public procurement record has 1 release in its history.

Award

24 Nov 2025 at 12:06

UK7 - Contract Details Notice
Summary of the contracting process

The procurement process involved Coventry University as the buying organisation, located in Coventry, United Kingdom. The tender, titled "Cintana Project Manager," fell under the industry category of business and management consultancy services. The process reached the award and contract stage on 24th November 2025, culminating in a contract signed on 5th September 2025. The project, aimed at accelerating the University's market entry into India, was managed by CINTANA EDUCATION LLC, a large supplier based in the United States. This procurement was conducted using a direct method, specifically below the threshold without competition, and is classified under services.

This tender opens substantial opportunities for businesses involved in sales and marketing services, particularly those targeting international markets such as India. Companies with expertise in managing media spend for lead generation and lead conversion, and that can provide advisory and managed services, would find this project aligns well with their capabilities. Given that it also involves deploying teams in Delhi and Bengaluru, businesses with a strong existing presence or partnerships in India would be particularly well-suited to compete. The established framework can serve as an expansion opportunity for consultancies looking to enhance their partnerships with educational institutions seeking international growth.

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Notice Information

Notice Title

Cintana Project Manager

Notice Description

India Sales and Marketing Services. In addition to the Advisory and Managed Services, and subject to the ongoing approval of the Joint Strategic Board for marketing budget for this service, Cintana will provide a non-exclusive project manager to work directly with GrowCo marketing and sales team to support and implement the University's accelerated market entry into India. Cintana will deploy its existing team based in Delhi and Bengaluru to (a) directly manage media spend for lead generation and qualification, strictly in accordance with the marketing budgets set by the Joint Strategic Board and (b) drive lead nurturing, converting leads into applications. This will form part of the daily GrowCO sales and marketing operation, with the Company India team acting as an extension of GrowCO, specifically for marketing execution. As demand increases, surpassing 100 leads per day or 2,000 leads in a month, the Company will employ and administer enrolment advisors on GrowCO's behalf as part of the Company Personnel.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05e744
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/076419-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79400000 - Business and management consultancy and related services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£122,383 £100K-£500K

Notice Dates

Publication Date
24 Nov 20253 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
4 Sep 20255 months ago
Contract Period
4 Sep 2025 - 4 Sep 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
COVENTRY UNIVERSITY
Contact Name
Not specified
Contact Email
procurement@coventry.ac.uk
Contact Phone
Not specified

Buyer Location

Locality
COVENTRY
Postcode
CV1 5FB
Post Town
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG33 Coventry
Delivery Location
Not specified
Local Authority
Coventry
Electoral Ward
St Michael's
Westminster Constituency
Coventry South

Supplier Information

Number of Suppliers
1
Supplier Name

CINTANA EDUCATION

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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