Tender

Representation in the Netherlands principally covering beef and lamb markets on behalf of AHDB

AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD

This public procurement record has 1 release in its history.

Tender

25 Nov 2025 at 15:27

Summary of the contracting process

The Agriculture and Horticulture Development Board (AHDB), located in Coventry, United Kingdom, is currently in the tender stage for a contract focused on representation in the Netherlands, primarily covering the beef and lamb markets. This procurement is categorised under marketing services and is conducted via an open procedure, allowing wide participation. The opportunity involves liaising with UK and French AHDB teams, with possibilities for travel to major food events. Interested parties should note that the closing date for submissions is noon on the 19th of January 2026. The project is valued at £170,000 per annum, with an initial contract period of two years and potential extensions, and is set to commence on the 1st of April 2026.

This tender presents significant growth opportunities for businesses specialising in marketing or possessing existing relationships in the food export market, particularly those involved with beef and lamb products. Companies that can demonstrate a strong capability in building and maintaining international networks with exporters, agents, and distributors will find this opportunity aligned with their expertise. Small and medium-sized enterprises (SMEs) with innovative promotional strategies and experience in food market representation are particularly well-suited to compete, given the tender’s emphasis on both technical quality and cost-effectiveness. The contract's recurring nature offers additional potential for long-term growth and collaboration with AHDB.

How relevant is this notice?

Notice Information

Notice Title

Representation in the Netherlands principally covering beef and lamb markets on behalf of AHDB

Notice Description

The AHDB representative requirements for the selected markets include, but not limited to: * Liaise effectively with the UK and French based AHDB Export teams by regular telephone, email and face-to-face communication. This may require foreign travel to AHDB Head Office or major food events (e.g. SIAL Paris, Anuga Cologne) for meetings. The total number of face-to-face meetings, including at events, is expected to be a minimum of three per year * Establish a detailed understanding of the market opportunity, including a breakdown of sales and marketing potential by channel and product sector, and an identified list of development target customers. * Build and maintain effective relationships with UK beef and lamb exporters, agents, representatives and in-market importers, distributors, food service operators and retailers. As appropriate, work jointly with these contacts to successfully deliver promotional activities . Initial 2 year contract with options of 1+1 extensions Closing date is NOON 19th Jan 2026. Estimated cost PS170k (VAT inclusive) per annum. e-Sourcing portal is https://defra-family.force.com/s/Welcome

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05e897
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/076957-2025
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£566,666 £500K-£1M
Lots Value
£566,666 £500K-£1M
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
25 Nov 20251 weeks ago
Submission Deadline
19 Jan 20262 months to go
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
31 Mar 2026 - 31 Mar 2028 2-3 years
Recurrence
2029-11-01

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
Contact Name
Sarah Waters
Contact Email
procurement@ahdb.org.uk
Contact Phone
Not specified

Buyer Location

Locality
COVENTRY
Postcode
CV3 4SU
Post Town
Coventry
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified

Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Further Information

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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