Notice Information
Notice Title
2025-768 Representation in the Netherlands principally covering Beef and Lamb markets
Notice Description
The AHDB representative requirements for the selected markets include, but not limited to: * Liaise effectively with the UK and French based AHDB Export teams by regular telephone, email and face-to-face communication. This may require foreign travel to AHDB Head Office or major food events (e.g. SIAL Paris, Anuga Cologne) for meetings. The total number of face-to-face meetings, including at events, is expected to be a minimum of three per year * Establish a detailed understanding of the market opportunity, including a breakdown of sales and marketing potential by channel and product sector, and an identified list of development target customers. * Build and maintain effective relationships with UK beef and lamb exporters, agents, representatives and in-market importers, distributors, food service operators and retailers. As appropriate, work jointly with these contacts to successfully deliver promotional activities * Create and expand the commercial platform for AHDB as a British Meat Exporter. This includes close liaison with Dutch retailers and distributors. We expect the engagement of at least one new active importer of British beef and lamb each financial year . * Development and delivery of a yearly activity plan, following agreement with AHDB assigned Manager. This must show the nature of activity and timings, along with provisional costs. Contract start date is 1st April 2026 with an initial 2 year, then options to extend by 1+1
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-05e897
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/022914-2026
- Current Stage
- Award
- All Stages
- Tender, Award
Procurement Classification
- Notice Type
- UK7 - Contract Details Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Open
- Procurement Method Details
- Open procedure
- Tender Suitability
- SME
- Awardee Scale
- SME
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79342000 - Marketing services
Notice Value(s)
- Tender Value
- £566,666 £500K-£1M
- Lots Value
- £566,666 £500K-£1M
- Awards Value
- £425,000 £100K-£500K
- Contracts Value
- £425,000 £100K-£500K
Notice Dates
- Publication Date
- 13 Mar 20261 months ago
- Submission Deadline
- 19 Jan 2026Expired
- Future Notice Date
- Not specified
- Award Date
- 20 Feb 20262 months ago
- Contract Period
- 31 Mar 2026 - 31 Mar 2028 2-3 years
- Recurrence
- 2029-11-01
Notice Status
- Tender Status
- Complete
- Lots Status
- Complete
- Awards Status
- Active, Pending
- Contracts Status
- Active
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
- Contact Name
- Available with D3 Tenders Premium →
- Contact Email
- Available with D3 Tenders Premium →
- Contact Phone
- Available with D3 Tenders Premium →
Buyer Location
- Locality
- COVENTRY
- Postcode
- CV3 4SU
- Post Town
- Coventry
- Country
- England
-
- Major Region (ITL 1)
- TLG West Midlands (England)
- Basic Region (ITL 2)
- TLG1 Herefordshire, Worcestershire and Warwickshire
- Small Region (ITL 3)
- TLG13 Warwickshire CC
- Delivery Location
- Not specified
-
- Local Authority
- Warwick
- Electoral Ward
- Cubbington & Leek Wootton
- Westminster Constituency
- Kenilworth and Southam
Further Information
Notice Documents
-
https://www.find-tender.service.gov.uk/Notice/022914-2026
13th March 2026 - Contract details notice on Find a Tender -
https://www.find-tender.service.gov.uk/Notice/015525-2026
20th February 2026 - Contract award notice on Find a Tender -
https://www.find-tender.service.gov.uk/Notice/076957-2025
25th November 2025 - Tender notice on Find a Tender
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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