Marketing Services

{
    "tag": [
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    "id": "ocds-h6vhtk-05efd7-2026-06-01T14:59:01+01:00",
    "date": "2026-06-01T14:59:01+01:00",
    "ocid": "ocds-h6vhtk-05efd7",
    "initiationType": "tender",
    "planning": {
        "documents": [
            {
                "id": "080211-2025",
                "documentType": "plannedProcurementNotice",
                "noticeType": "UK1",
                "description": "Pipeline notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/080211-2025",
                "datePublished": "2025-12-05T14:11:14Z",
                "format": "text/html"
            },
            {
                "id": "004727-2026",
                "documentType": "marketEngagementNotice",
                "noticeType": "UK2",
                "description": "Preliminary market engagement notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/004727-2026",
                "datePublished": "2026-01-20T11:41:00Z",
                "format": "text/html"
            },
            {
                "id": "004795-2026",
                "documentType": "marketEngagementNotice",
                "noticeType": "UK2",
                "description": "Preliminary market engagement notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/004795-2026",
                "datePublished": "2026-01-20T12:39:56Z",
                "format": "text/html"
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        ],
        "milestones": [
            {
                "id": "engagement",
                "type": "engagement",
                "description": "Transport for Wales (TfW) will host a Supplier Engagement Event on: Date: Wednesday 11 February 2026 Time: 2:00pm - 4:00pm Location: Details will be provided after registration. **All suppliers wishing to attend, must complete the registration form by 8am Monday 9th February 2026 (see link below) to secure a place.** Event Agenda: Welcome and introductions Housekeeping Background Procurement strategy Lotting structure Tender process Timeline Questions and answers If you would like to take part but cannot attend in person, please still complete the registration form and select the option to receive the Supplier Engagement presentation pack. Please use this link to register. https://forms.office.com/e/M4vV0HTVxX If you have issues with the link, please copy and paste the following into your browser. https://forms.office.com/e/M4vV0HTVxX Please register by 8am Monday 9th February 2026, to secure your place at the Supplier Engagement Event on the 11th February 2026.",
                "dueDate": "2026-02-11T23:59:59+00:00",
                "status": "scheduled"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-COH-09476013",
            "name": "Transport for Wales",
            "identifier": {
                "scheme": "GB-COH",
                "id": "09476013"
            },
            "address": {
                "streetAddress": "3 Llys Cadwyn",
                "locality": "Pontypridd",
                "postalCode": "CF37 4TH",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKL15"
            },
            "contactPoint": {
                "email": "supplychain@tfw.wales",
                "name": "Rachel Probert"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "https://tfw.wales/",
                "classifications": [
                    {
                        "id": "publicAuthoritySubCentralGovernment",
                        "scheme": "UK_CA_TYPE",
                        "description": "Public authority - sub-central government"
                    },
                    {
                        "id": "GB-WLS",
                        "scheme": "UK_CA_DEVOLVED_REGULATIONS",
                        "description": "Welsh devolved regulations apply"
                    }
                ]
            }
        },
        {
            "id": "GB-PPON-PPHD-4211-XYXJ",
            "name": "Transport for Wales",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PPHD-4211-XYXJ"
            },
            "address": {
                "streetAddress": "3 Llys Cadwyn",
                "locality": "Pontypridd",
                "postalCode": "CF37 4TH",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKL15"
            },
            "contactPoint": {
                "name": "Rebecca Whitehead",
                "email": "rebecca.whitehead@tfw.wales",
                "telephone": "0000"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "http://https://tfw.wales/ways-to-travel/rail?msclkid=29c33c30052d14ec87d956204cc26599",
                "classifications": [
                    {
                        "id": "publicAuthoritySubCentralGovernment",
                        "scheme": "UK_CA_TYPE",
                        "description": "Public authority - sub-central government"
                    },
                    {
                        "id": "GB-WLS",
                        "scheme": "UK_CA_DEVOLVED_REGULATIONS",
                        "description": "Welsh devolved regulations apply"
                    }
                ]
            }
        }
    ],
    "buyer": {
        "id": "GB-PPON-PPHD-4211-XYXJ",
        "name": "Transport for Wales"
    },
    "tender": {
        "id": "C0187 / C001314",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "Marketing Services",
        "description": "Transport for Wales (TfW) is looking to procure a Marketing Services Multi Lot Framework that will enable us to continue building and establishing our accessible, bilingual, distinctive and multimodal brand at a pivotal point in our development. The procurement is structured into four distinct lots, each covering a specialist area of marketing delivery - Lot 1 Digital and Performance Marketing - Lot 2 Marketing Effectiveness and Evaluation - Lot 3 Creative and Advertising Campaigns - Lot 4 Events, Experiential and Brand Activation",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79342000",
                        "description": "Marketing services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UK",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKL",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKL",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKL",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKL",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKL",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "1"
            },
            {
                "id": "2",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79342000",
                        "description": "Marketing services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKL",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKL",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKL",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "2"
            },
            {
                "id": "3",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79342000",
                        "description": "Marketing services"
                    }
                ],
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                    {
                        "region": "UKL",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKL",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKL",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "3"
            },
            {
                "id": "4",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79952000",
                        "description": "Event services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKL",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKL",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKL",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "4"
            }
        ],
        "value": {
            "amountGross": 31920720,
            "amount": 26600000,
            "currency": "GBP"
        },
        "mainProcurementCategory": "services",
        "lots": [
            {
                "id": "1",
                "suitability": {
                    "sme": true,
                    "vcse": true
                },
                "contractPeriod": {
                    "startDate": "2026-09-30T00:00:00+01:00",
                    "endDate": "2028-09-29T23:59:59+01:00",
                    "maxExtentDate": "2030-09-29T23:59:59+01:00"
                },
                "status": "active",
                "title": "Digital and Performance Marketing",
                "description": "TFW requires specialist digital marketing supplier(s) to deliver targeted, measurable, and cost-effective marketing activity across our digital channels. The successful supplier(s) will work to enhance our online presence, drive traffic, increase conversions in order to maximise sales and ensure we meet our targets for return on our digital marketing investments for our suite of digital platforms. They will feed into the creation of a comprehensive digital marketing strategy aligned with helping us to achieve our vision of being Wales' favourite way to travel.",
                "value": {
                    "amountGross": 14400000,
                    "amount": 12000000,
                    "currency": "GBP"
                },
                "awardCriteria": {
                    "weightingDescription": "70% technical, 10% social value, 20% commercial",
                    "criteria": [
                        {
                            "type": "quality",
                            "name": "Technical",
                            "description": "70%"
                        },
                        {
                            "type": "price",
                            "name": "Commercial",
                            "description": "20%"
                        },
                        {
                            "type": "quality",
                            "name": "Social Value",
                            "description": "10%"
                        },
                        {
                            "type": "quality",
                            "name": "Technical",
                            "description": "70%"
                        },
                        {
                            "type": "price",
                            "name": "Commercial",
                            "description": "20%"
                        },
                        {
                            "type": "quality",
                            "name": "Social Value",
                            "description": "10%"
                        },
                        {
                            "type": "quality",
                            "name": "Technical",
                            "description": "70%"
                        },
                        {
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                            "name": "Commercial",
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                        },
                        {
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                    ]
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "2+1+1"
                }
            },
            {
                "id": "2",
                "title": "Marketing Effectiveness and Evaluation",
                "description": "TfW requires a specialist supplier to provide econometric modelling, using Marketing Mix Modelling (MMM) alongside media auditing and compliance services, to support the measurement and evaluation of the impact of TfW's collective brand and marketing activity.",
                "status": "active",
                "value": {
                    "amountGross": 720000,
                    "amount": 600000,
                    "currency": "GBP"
                },
                "awardCriteria": {
                    "weightingDescription": "60% technical, 10% social value, 30% commercial",
                    "criteria": [
                        {
                            "type": "quality",
                            "name": "Technical",
                            "description": "60%"
                        },
                        {
                            "type": "price",
                            "name": "Commercial",
                            "description": "30%"
                        },
                        {
                            "type": "quality",
                            "name": "Social Value",
                            "description": "10%"
                        },
                        {
                            "type": "quality",
                            "name": "Technical",
                            "description": "60%"
                        },
                        {
                            "type": "price",
                            "name": "Commercial",
                            "description": "30%"
                        },
                        {
                            "type": "quality",
                            "name": "Social Value",
                            "description": "10%"
                        },
                        {
                            "type": "quality",
                            "name": "Technical",
                            "description": "60%"
                        },
                        {
                            "type": "price",
                            "name": "Commercial",
                            "description": "30%"
                        },
                        {
                            "type": "quality",
                            "name": "Social Value",
                            "description": "10%"
                        }
                    ]
                },
                "suitability": {
                    "sme": true,
                    "vcse": true
                },
                "contractPeriod": {
                    "startDate": "2026-09-30T00:00:00+01:00",
                    "endDate": "2028-09-29T23:59:59+01:00",
                    "maxExtentDate": "2030-09-29T23:59:59+01:00"
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "2+1+1"
                }
            },
            {
                "id": "3",
                "title": "Creative and Advertising Campaigns",
                "description": "TfW requires specialist suppliers to provide strategic and tactical marketing campaigns through creative development and end-to-end production across paid, owned and earned channels. These advertising campaigns will leverage the equity of our brand to meet our commercial, growth and customer-focused KPI objectives, to maximise strategic impact and value for money.",
                "status": "active",
                "value": {
                    "amountGross": 14400000,
                    "amount": 12000000,
                    "currency": "GBP"
                },
                "awardCriteria": {
                    "weightingDescription": "70% technical, 10% social value, 20% commercial",
                    "criteria": [
                        {
                            "type": "quality",
                            "name": "Technical",
                            "description": "70%"
                        },
                        {
                            "type": "quality",
                            "name": "Social Value",
                            "description": "10%"
                        },
                        {
                            "type": "price",
                            "name": "Commercial",
                            "description": "20%"
                        },
                        {
                            "type": "quality",
                            "name": "Technical",
                            "description": "70%"
                        },
                        {
                            "type": "quality",
                            "name": "Social Value",
                            "description": "10%"
                        },
                        {
                            "type": "price",
                            "name": "Commercial",
                            "description": "20%"
                        },
                        {
                            "type": "quality",
                            "name": "Technical",
                            "description": "70%"
                        },
                        {
                            "type": "quality",
                            "name": "Social Value",
                            "description": "10%"
                        },
                        {
                            "type": "price",
                            "name": "Commercial",
                            "description": "20%"
                        }
                    ]
                },
                "suitability": {
                    "sme": true,
                    "vcse": true
                },
                "contractPeriod": {
                    "startDate": "2026-09-30T00:00:00+01:00",
                    "endDate": "2028-09-29T23:59:59+01:00",
                    "maxExtentDate": "2030-09-29T23:59:59+01:00"
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "2+1+1"
                }
            },
            {
                "id": "4",
                "title": "Events, Experimental and Brand Activation",
                "description": "TfW require an events supplier to plan, produce and deliver high-quality experiential/brand activations to drive awareness, consideration and conversions across Wales and key feeder markets. Activity must be on-brand bilingual (Welsh/English) where required, safe, accessible and sustainable. We require a supplier who is able to integrate tightly with other marketing and creative services agencies employed by TfW, particularly with our Creative and Advertising agency and Brand Guardianship agency.",
                "status": "active",
                "value": {
                    "amountGross": 2400000,
                    "amount": 2000000,
                    "currency": "GBP"
                },
                "awardCriteria": {
                    "weightingDescription": "70% technical, 10% social value, 20% commercial",
                    "criteria": [
                        {
                            "type": "quality",
                            "name": "Technical",
                            "description": "70%"
                        },
                        {
                            "type": "quality",
                            "name": "Social Value",
                            "description": "10%"
                        },
                        {
                            "type": "price",
                            "name": "Commercial",
                            "description": "20%"
                        },
                        {
                            "type": "quality",
                            "name": "Technical",
                            "description": "70%"
                        },
                        {
                            "type": "quality",
                            "name": "Social Value",
                            "description": "10%"
                        },
                        {
                            "type": "price",
                            "name": "Commercial",
                            "description": "20%"
                        },
                        {
                            "type": "quality",
                            "name": "Technical",
                            "description": "70%"
                        },
                        {
                            "type": "quality",
                            "name": "Social Value",
                            "description": "10%"
                        },
                        {
                            "type": "price",
                            "name": "Commercial",
                            "description": "20%"
                        }
                    ]
                },
                "suitability": {
                    "sme": true,
                    "vcse": true
                },
                "contractPeriod": {
                    "startDate": "2026-09-30T00:00:00+01:00",
                    "endDate": "2028-09-29T23:59:59+01:00",
                    "maxExtentDate": "2030-09-29T23:59:59+01:00"
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "2+1+1"
                }
            }
        ],
        "communication": {
            "futureNoticeDate": "2026-03-02T23:59:59+00:00"
        },
        "status": "active",
        "aboveThreshold": true,
        "techniques": {
            "hasFrameworkAgreement": true,
            "frameworkAgreement": {
                "maximumParticipants": 9,
                "method": "withAndWithoutReopeningCompetition",
                "type": "closed",
                "description": "Lot 1 and 3 - Under these lots, TfW reserve the right to - Request both Suppliers compete in a mini competition for any value - Direct Award a project up to the value of PS207,000 Lot 2 and 4 - The successful Supplier will be the sole supplier within this lot and will be allocated all relevant work"
            }
        },
        "amendments": [
            {
                "id": "004795-2026",
                "description": "Edit for clarity of registration response date."
            },
            {
                "id": "051471-2026",
                "description": "Inclusion of instructions for the portal."
            }
        ],
        "procurementMethod": "open",
        "procurementMethodDetails": "Competitive flexible procedure",
        "procedure": {
            "isAccelerated": true,
            "acceleratedRationale": "State of urgency",
            "features": "Transport for Wales is utilising a multi-stage approach to this tender. No reduced tendering period - 25 day tendering period provided."
        },
        "submissionMethodDetails": "Yn ddiweddar, mae Trafnidiaeth Cymru (TrC) wedi lansio platfform caffael newydd gan ddefnyddio meddalwedd Atamis. Bydd yr holl gyfleoedd tendro gan TrC yn y dyfodol yn cael eu rheoli drwy'r system hon, felly rydym yn eich gwahodd i gofrestru ymlaen llaw i sicrhau eich bod yn gallu gweld ac ymateb i gyfleoedd sydd ar ddod a allai fod o ddiddordeb i'ch sefydliad. Mae creu proffil yn cymryd ychydig funudau yn unig ac mae'n caniatau ichi gael mynediad at dendrau TfW o'r eiliad y maent yn mynd yn fyw. Transport for Wales (TfW) has recently launched a new procurement platform using Atamis software. All future tender opportunities from TfW will be managed through this system, so we are inviting you to register in advance to ensure you can view and respond to upcoming opportunities that may be of interest to your organisation. Creating a profile takes only a few minutes and allows you to access TfW tenders from the moment they go live. https://tfw.my.site.com",
        "submissionTerms": {
            "electronicSubmissionPolicy": "allowed",
            "languages": [
                "en",
                "cy"
            ]
        },
        "tenderPeriod": {
            "endDate": "2026-06-22T12:00:00+01:00"
        },
        "enquiryPeriod": {
            "endDate": "2026-06-05T00:00:00+01:00"
        },
        "awardPeriod": {
            "endDate": "2026-09-15T23:59:59+01:00"
        },
        "documents": [
            {
                "id": "future",
                "documentType": "biddingDocuments",
                "accessDetails": "Yn ddiweddar, mae Trafnidiaeth Cymru (TrC) wedi lansio platfform caffael newydd gan ddefnyddio meddalwedd Atamis. Bydd yr holl gyfleoedd tendro gan TrC yn y dyfodol yn cael eu rheoli drwy'r system hon, felly rydym yn eich gwahodd i gofrestru ymlaen llaw i sicrhau eich bod yn gallu gweld ac ymateb i gyfleoedd sydd ar ddod a allai fod o ddiddordeb i'ch sefydliad. Mae creu proffil yn cymryd ychydig funudau yn unig ac mae'n caniatau ichi gael mynediad at dendrau TfW o'r eiliad y maent yn mynd yn fyw. Transport for Wales (TfW) has recently launched a new procurement platform using Atamis software. All future tender opportunities from TfW will be managed through this system, so we are inviting you to register in advance to ensure you can view and respond to upcoming opportunities that may be of interest to your organisation. Creating a profile takes only a few minutes and allows you to access TfW tenders from the moment they go live. Dolen i gofrestru / Link to register https://tfw.my.site.com/s/Welcome Instructions - Once registered onto the portal, you will be able to see all of Transport for Wales tendering opportunities in 'Find Opportunities'. All the tenders you have registered an interest in will be visible in 'My proposals and Quotes', including all the relevant tender documentation and requirements."
            },
            {
                "id": "conflictOfInterest",
                "documentType": "conflictOfInterest",
                "description": "Not published"
            },
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                "description": "Tender notice on Find a Tender",
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                "datePublished": "2026-05-26T16:49:58+01:00",
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            },
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                "noticeType": "UK4",
                "description": "Tender notice on Find a Tender",
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                "datePublished": "2026-05-27T08:45:13+01:00",
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                "id": "051471-2026",
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                "description": "Tender notice on Find a Tender",
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