Tender

Ask AI about this notice

Summarise, research or assess it with AI

View Markdown

Share this notice

Send this contract to a colleague

Marketing Services

Transport for Wales

This public procurement record has 6 releases in its history.

TenderUpdate

01 Jun 2026 at 14:59

UK4 - Tender Notice
TenderUpdate

27 May 2026 at 08:45

UK4 - Tender Notice
Tender

26 May 2026 at 16:49

UK4 - Tender Notice
PlanningUpdate

20 Jan 2026 at 12:39

UK2 - Preliminary Market Engagement Notice
Planning

20 Jan 2026 at 11:41

UK2 - Preliminary Market Engagement Notice
Planning

05 Dec 2025 at 14:11

UK1 - Pipeline Notice
Summary of the contracting process

Transport for Wales (TfW) is initiating a tender process for procuring a Marketing Services Multi Lot Framework. The primary goal is to enhance and establish an accessible, bilingual, and distinctive brand at a pivotal development stage. The procurement is structured into four distinct lots, including Digital and Performance Marketing, Marketing Effectiveness and Evaluation, Creative and Advertising Campaigns, and Events, Experiential, and Brand Activation. The process is being conducted through a competitive, flexible procedure, emphasising urgency, and involves a framework agreement with scope for both mini-competitions and direct awards depending on the lot. The tendering period ends on 22 June 2026, and interested suppliers should prepare to submit proposals before this date. The contract value is placed at £26.6 million, with the services expected to be delivered across the United Kingdom. The planned contract period starts on 30 September 2026 and runs until 29 September 2028, with provisions for renewals up to 2030.

This tender presents significant opportunities for firms in the marketing industry, particularly those specialising in digital marketing, creative advertising, event management, and performance evaluation. Small to Medium Enterprises (SMEs) and Voluntary, Community, and Social Enterprises (VCSEs) are encouraged to participate, as the procurement structure accommodates these organisations. By securing a place within this framework, businesses can significantly expand their customer base and strengthen their reputation by collaborating with a major public authority. With a clear demand for expertise in digital and creative marketing strategies and bilingual service delivery, firms with a strong track record in these areas are particularly well-suited to leverage this opportunity for growth. The tender also provides an accelerated process given the urgency, allowing agile businesses to move swiftly and efficiently into new marketing initiatives.

How relevant is this notice?

Notice Information

Notice Title

Marketing Services

Notice Description

Transport for Wales (TfW) is looking to procure a Marketing Services Multi Lot Framework that will enable us to continue building and establishing our accessible, bilingual, distinctive and multimodal brand at a pivotal point in our development. The procurement is structured into four distinct lots, each covering a specialist area of marketing delivery - Lot 1 Digital and Performance Marketing - Lot 2 Marketing Effectiveness and Evaluation - Lot 3 Creative and Advertising Campaigns - Lot 4 Events, Experiential and Brand Activation

Lot Information

Digital and Performance Marketing

TFW requires specialist digital marketing supplier(s) to deliver targeted, measurable, and cost-effective marketing activity across our digital channels. The successful supplier(s) will work to enhance our online presence, drive traffic, increase conversions in order to maximise sales and ensure we meet our targets for return on our digital marketing investments for our suite of digital platforms. They will feed into the creation of a comprehensive digital marketing strategy aligned with helping us to achieve our vision of being Wales' favourite way to travel.

Renewal: 2+1+1

Marketing Effectiveness and Evaluation

TfW requires a specialist supplier to provide econometric modelling, using Marketing Mix Modelling (MMM) alongside media auditing and compliance services, to support the measurement and evaluation of the impact of TfW's collective brand and marketing activity.

Renewal: 2+1+1

Creative and Advertising Campaigns

TfW requires specialist suppliers to provide strategic and tactical marketing campaigns through creative development and end-to-end production across paid, owned and earned channels. These advertising campaigns will leverage the equity of our brand to meet our commercial, growth and customer-focused KPI objectives, to maximise strategic impact and value for money.

Renewal: 2+1+1

Events, Experimental and Brand Activation

TfW require an events supplier to plan, produce and deliver high-quality experiential/brand activations to drive awareness, consideration and conversions across Wales and key feeder markets. Activity must be on-brand bilingual (Welsh/English) where required, safe, accessible and sustainable. We require a supplier who is able to integrate tightly with other marketing and creative services agencies employed by TfW, particularly with our Creative and Advertising agency and Brand Guardianship agency.

Renewal: 2+1+1

Planning Information

Transport for Wales (TfW) will host a Supplier Engagement Event on: Date: Wednesday 11 February 2026 Time: 2:00pm – 4:00pm Location: Details will be provided after registration. **All suppliers wishing to attend, must complete the registration form by 8am Monday 9th February 2026 (see link below) to secure a place.** Event Agenda: Welcome and introductions Housekeeping Background Procurement strategy Lotting structure Tender process Timeline Questions and answers If you would like to take part but cannot attend in person, please still complete the registration form and select the option to receive the Supplier Engagement presentation pack. Please use this link to register. https://forms.office.com/e/M4vV0HTVxX If you have issues with the link, please copy and paste the following into your browser. https://forms.office.com/e/M4vV0HTVxX Please register by 8am Monday 9th February 2026, to secure your place at the Supplier Engagement Event on the 11th February 2026.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05efd7
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/051471-2026
Current Stage
Tender
All Stages
Planning, Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Competitive flexible procedure
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

79952000 - Event services

Notice Value(s)

Tender Value
£26,600,000 £10M-£100M
Lots Value
£26,600,000 £10M-£100M
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
1 Jun 20262 months ago
Submission Deadline
22 Jun 2026Expired
Future Notice Date
2 Mar 2026Expired
Award Date
Not specified
Contract Period
30 Sep 2026 - 29 Sep 2028 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Transport for Wales
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
PONTYPRIDD
Postcode
CF37 4TH
Postcode Area
Cardiff
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL51 Central Valleys and Bridgend
Delivery Location
TLL Wales
Local Authority
Rhondda Cynon Taf
Electoral Ward
Pontypridd Town
Westminster Constituency
Pontypridd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

Loading OCDS record...