Planning

Marketing Services

TRANSPORT FOR WALES

This public procurement record has 3 releases in its history.

PlanningUpdate

20 Jan 2026 at 12:39

UK2 - Preliminary Market Engagement Notice
Planning

20 Jan 2026 at 11:41

UK2 - Preliminary Market Engagement Notice
Planning

05 Dec 2025 at 14:11

UK1 - Pipeline Notice
Summary of the contracting process

Transport for Wales (TfW) is in the planning stages of procuring a Marketing Services Multi-Lot Framework aimed at enhancing its brand presence across various channels, with an emphasis on accessibility, bilingualism, and multimodal transport solutions. The procurement, valued at £36,999,999, is part of a planned effort to provide marketing services within the United Kingdom. A crucial milestone in this process is the Supplier Engagement Event scheduled for 11 February 2026, with an attendance registration deadline by 8 February 2026. Details of the location will be disclosed upon successful registration. This scheduled event presents an opportunity for interested parties to engage with the procurement process and understand the tender timeline, strategy, and lotting structure.

This procurement process represents a substantial opportunity for businesses specialising in digital marketing, campaign analysis, creative advertising, and brand activation. The proposed framework will be segmented into four main lots: Digital and Performance Marketing, Marketing Effectiveness and Evaluation, Creative and Advertising Campaigns, and Events and Brand Activation, offering a wide range of business growth prospects, especially for SMEs. Companies with expertise in these fields and an eagerness to contribute to TfW's strategic marketing objectives would find significant potential for expansion and partnership opportunities through participation in this tender. Leveraging such opportunities can help businesses to scale their operations and drive commercial revenue growth through advanced marketing solutions and strategic insights.

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Notice Information

Notice Title

Marketing Services

Notice Description

TfW is looking to procure a Marketing Services Multi Lot Framework that will enable us to continue building and establishing our accessible, bilingual, distinctive and multimodal brand at a pivotal point in our development. The future procurement is expected to be structured into four distinct lots, each covering a specialist area of marketing delivery: Lot 1. Digital and Performance Marketing Provide expert digital and performance marketing across all digital channels (owned, earned and paid) to drive customer acquisition and retention, enhance customer experience and drive modal shift. Optimise targeting and analytics to drive measurable ROI. Lot 2. Marketing Effectiveness and Evaluation Measure and evaluate campaign and brand performance through advanced econometrics, attribution modelling, and ongoing insights. This includes ROI analysis, revenue attribution, assessing media impact, investment allocation, and providing strategic recommendations. Lot 3. Creative and Advertising Campaigns Provide creative expertise to design, deliver and manage impactful advertising campaigns (content production and asset delivery) across paid, owned, and earned channels to maximise growth and commercial revenues. Harness insight-driven strategies and ideas to shape our brand and marketing direction, backed by solid research, testing, and ongoing optimisation for agile, tactical, and behavioural campaigns. Lot 4. Events and Brand Activation Plan, manage, and deliver on-brand experiential and consumer events aligned with marketing strategies and campaigns, conferences and exhibitions. Provide end-to-end services such as staffing, AV, talent booking, brand activations, and full logistics for all experiential activities.

Planning Information

Transport for Wales (TfW) will host a Supplier Engagement Event on: Date: Wednesday 11 February 2026 Time: 2:00pm – 4:00pm Location: Details will be provided after registration. **All suppliers wishing to attend, must complete the registration form by 8am Monday 9th February 2026 (see link below) to secure a place.** Event Agenda: Welcome and introductions Housekeeping Background Procurement strategy Lotting structure Tender process Timeline Questions and answers If you would like to take part but cannot attend in person, please still complete the registration form and select the option to receive the Supplier Engagement presentation pack. Please use this link to register. https://forms.office.com/e/M4vV0HTVxX If you have issues with the link, please copy and paste the following into your browser. https://forms.office.com/e/M4vV0HTVxX Please register by 8am Monday 9th February 2026, to secure your place at the Supplier Engagement Event on the 11th February 2026.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05efd7
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/004795-2026
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
UK2 - Preliminary Market Engagement Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

79952000 - Event services

Notice Value(s)

Tender Value
£36,999,999 £10M-£100M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
20 Jan 20261 months ago
Submission Deadline
Not specified
Future Notice Date
2 Mar 20261 weeks to go
Award Date
Not specified
Contract Period
5 Jul 2026 - 31 Oct 2030 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Planned
Lots Status
Planned
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
TRANSPORT FOR WALES
Contact Name
Rachel Probert
Contact Email
supplychain@tfw.wales
Contact Phone
Not specified

Buyer Location

Locality
PONTYPRIDD
Postcode
CF37 4TH
Post Town
Cardiff
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL51 Central Valleys and Bridgend
Delivery Location
TLL Wales
Local Authority
Rhondda Cynon Taf
Electoral Ward
Pontypridd Town
Westminster Constituency
Pontypridd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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