Award

CRM email automation tool

AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD

This public procurement record has 2 releases in its history.

Award

10 Dec 2025 at 15:44

UK7 - Contract Details Notice
Award

10 Dec 2025 at 15:35

UK5 - Transparency Notice
Summary of the contracting process

The Agriculture and Horticulture Development Board, a central government entity based in Coventry, has completed a direct award procurement process to extend its existing CRM email automation tool contract. The contract, focused on IT services in the agricultural sector, was awarded to Click Dimensions, a small to medium-sized enterprise, for a period from 20th January 2026 to 19th January 2027. This extension was necessitated by the need to maintain continuity in critical business operations and customer engagement while awaiting internal staffing adjustments. The procurement method employed was below the threshold and proceeded without competition due to time constraints and operational risks associated with switching suppliers.

This procurement presents ongoing opportunities for businesses specialising in IT services, particularly those with expertise in CRM solutions. Companies capable of providing robust customer relationship management services that enhance business functions and engagement in the agricultural sector are well-positioned to benefit. Additionally, given the nature of the procurement process favouring continuity and reliability, businesses with established contracts and the capability to respond to direct awards swiftly may find this sector accommodating for growth and expansion.

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Notice Information

Notice Title

CRM email automation tool

Notice Description

Approval was sought to extend the existing CRM supplier contract for a further 12 months to ensure continuity of a critical business service. The supplier provides essential CRM services that support key business functions and customer engagement. There is insufficient time and capacity to conduct a new procurement process. A change in supplier at this stage would risk disruption to critical CRM operations.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05f2fd
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/081624-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

03 - Agricultural, farming, fishing, forestry and related products

72 - IT services: consulting, software development, Internet and support

CPV Codes

03000000 - Agricultural, farming, fishing, forestry and related products

72000000 - IT services: consulting, software development, Internet and support

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£60,000 Under £100K
Contracts Value
£60,000 Under £100K

Notice Dates

Publication Date
10 Dec 20252 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
10 Dec 20252 months ago
Contract Period
20 Jan 2026 - 19 Jan 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
Contact Name
Sarah Waters
Contact Email
procurement@ahdb.org.uk
Contact Phone
Not specified

Buyer Location

Locality
COVENTRY
Postcode
CV3 4PE
Post Town
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

CLICK DIMENSIONS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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