Planning

Education Recruitment Advertising and Resourcing Services (NERARS)

SOUTHERN UNIVERSITIES MANAGEMENT SERVICES (SUMS)

This public procurement record has 1 release in its history.

Planning

11 Feb 2026 at 17:00

Summary of the contracting process

Southern Universities Management Services (SUMS) is in the planning stage of a procurement process for the Education Recruitment Advertising and Resourcing Services (NERARS) Framework Agreement. This tender falls under the advertising and marketing services category and is intended to support public and student recruitment in the education sector across the United Kingdom. The process involves pre-market engagement to gather insights into pricing models and commercial strategies, with a survey deadline set for 27th February 2026. Full procurement details will be communicated on 16th June 2026, following market engagement activities.

This framework agreement presents significant opportunities for businesses specialising in advertising, media buying, recruitment, and marketing services. Both SMEs and VCSEs are encouraged to engage, given the framework's suitability for such enterprises. With a contract value projected at £120 million, participating in this process enables businesses to gain substantial exposure and establish themselves in the education recruitment sector. The agreement is designed to include a diverse range of services from advertising consultancy to creative campaign management, providing ample avenues for businesses to showcase their capabilities and expand their client base over the coming years before the contract kicks off in March 2027.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

Education Recruitment Advertising and Resourcing Services (NERARS)

Notice Description

The Education Recruitment Advertising and Resourcing Services Framework Agreement supports the public sector with education recruitment advertising and resourcing as well as student recruitment advertising. The current framework is made up of 2 lots as described below; Lot 1 - Education Recruitment Advertising & Resourcing Education Recruitment Advertising and Resourcing which range from all types of advertising services including recruitment of staff, advertisement creation and production, type setting and copy writing, media buying, art direction, brand management and where required full creative services for new advertising campaigns. Lot 2 - Student Recruitment Marketing Student Recruitment Advertising marketing to attract UK and overseas students and is focussed on media buying and advertisement placement.

Planning Information

SUPC are looking to conduct Pre Market Engagement for the re-tender of the Education Recruitment Advertising and Resourcing Services (NERARS) Framework Agreement. The framework supports the public sector with education recruitment advertising and Resourcing as well as student recruitment advertising. The purpose of the PME is to understand different commercial models that we could use to make informed decisions to assist the pricing model and specification for the new iteration of the framework. We would like feedback to gain a better understanding of how you manage your prices, what you think works well, what you have seen that works well on other tenders/frameworks and what you would like to see on the new iteration of the framework. A market engagement questionnaire has been created for all who are interested to express interest, provide feedback on the current structure and provide valuable insights that will help shape the next framework. The link for the survey can be found at; https://forms.office.com/e/EfVpuqWGk9 (alternatively the link to the survey can be found in the document attached to this notice) If required, SUPC might request a follow up meeting with the supplier to discuss their survey response in more detail. The deadline for responses to the survey is 27th February 2026. Disclaimer This Pre-Market Engagement is intended solely to gather market insights and inform future scoping for the potential framework. It does not represent a solicitation, request for proposal, or commitment to proceed with any procurement process. No contractual or financial obligations arise from participation in this engagement. All decisions remain subject to internal approvals and applicable policies. Non-Commitment: This is not a tender and does not guarantee a future procurement. No Advantage/Disadvantage: Engagement (or lack of) does not influence any subsequent tender evaluation. Engagement also does not guarantee participation in the procurement process. Accuracy Liability: The information provided is for market research only Rights Reserved: SUPC reserve the right to change the process or abandon the procurement altogether, should they wish to.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-064e5b
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/012604-2026
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
UK2 - Preliminary Market Engagement Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

79300000 - Market and economic research; polling and statistics

79310000 - Market research services

79320000 - Public-opinion polling services

79340000 - Advertising and marketing services

79341000 - Advertising services

79341100 - Advertising consultancy services

79341200 - Advertising management services

79341400 - Advertising campaign services

79341500 - Aeral advertising services

79342000 - Marketing services

79342100 - Direct marketing services

79342200 - Promotional services

79342300 - Customer services

79342310 - Customer survey services

79342311 - Customer satisfaction survey

79342320 - Customer-care services

79342400 - Auction services

79342410 - Electronic auction services

79600000 - Recruitment services

79800000 - Printing and related services

79810000 - Printing services

79811000 - Digital printing services

79820000 - Services related to printing

79821000 - Print finishing services

79821100 - Proofreading services

79822000 - Composition services

79822500 - Graphic design services

79823000 - Printing and delivery services

79824000 - Printing and distribution services

79900000 - Miscellaneous business and business-related services

Notice Value(s)

Tender Value
£120,000,000 £100M-£1B
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
11 Feb 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
16 Jun 20264 months to go
Award Date
Not specified
Contract Period
1 Mar 2027 - 28 Feb 2030 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Planning
Lots Status
Planning
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
SOUTHERN UNIVERSITIES MANAGEMENT SERVICES (SUMS)
Contact Name
Oliver Bradbury-Stewart
Contact Email
o.bradbury-stewart@sums.ac.uk
Contact Phone
+44 1183784304

Buyer Location

Locality
READING
Postcode
RG6 6BU
Post Town
Reading
Country
England

Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ1 Berkshire, Buckinghamshire and Oxfordshire
Small Region (ITL 3)
TLJ16 Berkshire West
Delivery Location
Not specified

Local Authority
Wokingham
Electoral Ward
Hillside
Westminster Constituency
Earley and Woodley

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-064e5b-2026-02-11T17:00:29Z",
    "date": "2026-02-11T17:00:29Z",
    "ocid": "ocds-h6vhtk-064e5b",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PZZN-4928-CWMD",
            "name": "Southern Universities Management Services (SUMS)",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PZZN-4928-CWMD"
            },
            "address": {
                "streetAddress": "Reading Enterprise Centre, The University of Reading, Whiteknights Road, Earley Gate",
                "locality": "Reading",
                "postalCode": "RG6 6BU",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKJ11"
            },
            "contactPoint": {
                "name": "Oliver Bradbury-Stewart",
                "email": "o.bradbury-stewart@sums.ac.uk",
                "telephone": "+44 1183784304"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "https://www.supc.ac.uk",
                "classifications": [
                    {
                        "id": "publicAuthoritySubCentralGovernment",
                        "scheme": "UK_CA_TYPE",
                        "description": "Public authority - sub-central government"
                    }
                ]
            }
        }
    ],
    "buyer": {
        "id": "GB-PPON-PZZN-4928-CWMD",
        "name": "Southern Universities Management Services (SUMS)"
    },
    "planning": {
        "milestones": [
            {
                "id": "engagement",
                "type": "engagement",
                "description": "SUPC are looking to conduct Pre Market Engagement for the re-tender of the Education Recruitment Advertising and Resourcing Services (NERARS) Framework Agreement. The framework supports the public sector with education recruitment advertising and Resourcing as well as student recruitment advertising. The purpose of the PME is to understand different commercial models that we could use to make informed decisions to assist the pricing model and specification for the new iteration of the framework. We would like feedback to gain a better understanding of how you manage your prices, what you think works well, what you have seen that works well on other tenders/frameworks and what you would like to see on the new iteration of the framework. A market engagement questionnaire has been created for all who are interested to express interest, provide feedback on the current structure and provide valuable insights that will help shape the next framework. The link for the survey can be found at; https://forms.office.com/e/EfVpuqWGk9 (alternatively the link to the survey can be found in the document attached to this notice) If required, SUPC might request a follow up meeting with the supplier to discuss their survey response in more detail. The deadline for responses to the survey is 27th February 2026. Disclaimer This Pre-Market Engagement is intended solely to gather market insights and inform future scoping for the potential framework. It does not represent a solicitation, request for proposal, or commitment to proceed with any procurement process. No contractual or financial obligations arise from participation in this engagement. All decisions remain subject to internal approvals and applicable policies. Non-Commitment: This is not a tender and does not guarantee a future procurement. No Advantage/Disadvantage: Engagement (or lack of) does not influence any subsequent tender evaluation. Engagement also does not guarantee participation in the procurement process. Accuracy Liability: The information provided is for market research only Rights Reserved: SUPC reserve the right to change the process or abandon the procurement altogether, should they wish to.",
                "dueDate": "2026-04-30T23:59:59+01:00",
                "status": "scheduled"
            }
        ],
        "documents": [
            {
                "id": "012604-2026",
                "documentType": "marketEngagementNotice",
                "noticeType": "UK2",
                "description": "Preliminary market engagement notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/012604-2026",
                "datePublished": "2026-02-11T17:00:29Z",
                "format": "text/html"
            }
        ]
    },
    "tender": {
        "id": "PFB4064 SU",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "Education Recruitment Advertising and Resourcing Services (NERARS)",
        "description": "The Education Recruitment Advertising and Resourcing Services Framework Agreement supports the public sector with education recruitment advertising and resourcing as well as student recruitment advertising. The current framework is made up of 2 lots as described below; Lot 1 - Education Recruitment Advertising & Resourcing Education Recruitment Advertising and Resourcing which range from all types of advertising services including recruitment of staff, advertisement creation and production, type setting and copy writing, media buying, art direction, brand management and where required full creative services for new advertising campaigns. Lot 2 - Student Recruitment Marketing Student Recruitment Advertising marketing to attract UK and overseas students and is focussed on media buying and advertisement placement.",
        "items": [
            {
                "id": "LOT-0000",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79000000",
                        "description": "Business services: law, marketing, consulting, recruitment, printing and security"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79300000",
                        "description": "Market and economic research; polling and statistics"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79310000",
                        "description": "Market research services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79320000",
                        "description": "Public-opinion polling services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341000",
                        "description": "Advertising services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341100",
                        "description": "Advertising consultancy services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341200",
                        "description": "Advertising management services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341400",
                        "description": "Advertising campaign services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341500",
                        "description": "Aeral advertising services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79342000",
                        "description": "Marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79342100",
                        "description": "Direct marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79342200",
                        "description": "Promotional services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79342300",
                        "description": "Customer services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79342310",
                        "description": "Customer survey services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79342311",
                        "description": "Customer satisfaction survey"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79342320",
                        "description": "Customer-care services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79342400",
                        "description": "Auction services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79342410",
                        "description": "Electronic auction services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79600000",
                        "description": "Recruitment services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79800000",
                        "description": "Printing and related services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79810000",
                        "description": "Printing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79811000",
                        "description": "Digital printing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79820000",
                        "description": "Services related to printing"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79821000",
                        "description": "Print finishing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79821100",
                        "description": "Proofreading services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79822000",
                        "description": "Composition services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79822500",
                        "description": "Graphic design services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79823000",
                        "description": "Printing and delivery services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79824000",
                        "description": "Printing and distribution services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79900000",
                        "description": "Miscellaneous business and business-related services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UK",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "LOT-0000"
            }
        ],
        "value": {
            "amountGross": 120000000,
            "currency": "GBP"
        },
        "mainProcurementCategory": "services",
        "additionalProcurementCategories": [
            "goods"
        ],
        "aboveThreshold": true,
        "techniques": {
            "hasFrameworkAgreement": true
        },
        "lots": [
            {
                "id": "LOT-0000",
                "suitability": {
                    "sme": true,
                    "vcse": true
                },
                "contractPeriod": {
                    "startDate": "2027-03-01T00:00:00Z",
                    "endDate": "2030-02-28T23:59:59Z",
                    "maxExtentDate": "2031-02-28T23:59:59Z"
                },
                "hasRenewal": true,
                "status": "planning"
            }
        ],
        "communication": {
            "futureNoticeDate": "2026-06-16T23:59:59+01:00"
        },
        "status": "planning"
    },
    "language": "en"
}