105016 - Media Consumption Pathways and Trust

Notice Information

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Notice Title

105016 - Media Consumption Pathways and Trust

Notice Description

DCMS is seeking to commission a two-phase research project to investigate UK media consumption habits and public trust in media. Phase 1 would consist of a behavioural cohort study (or another appropriate methodology) to map the specific "user pathways" audiences take to find, consume, and value information across different media sources, such as traditional news broadcasts and social media, across different demographics. Building on these findings, Phase 2 would explore how individuals perceive trust in different media sources due to their own perception of mis/disinformation, assess the broader effects of these consumption pathways on factors such as viewer retention and wider social cohesion, as well as overall integrity of the UK's information ecosystem. This project will be commissioned either through a Competitive Flexible Procedure under the Procurement Act 2023, or through the RM6126 Research and Insights framework. This is part of the DCMS Science and Analysis R&D Programme, which supports R&D capability within the department. This project will run concurrently alongside three other large projects across 2027-2030; these include 'what works' research into AI adoption in DCMS sectors; a continuation of previous research to develop data-intensive approaches for capturing engagement at unticketed cultural, heritage, and sporting events/activities/locations, e.g. using mobile app data to model how people participate in our events; and a continuation of previous research to design and improve methods for holistically tracking the long-term impact of major events, tested on a major event.

Planning Information

One Virtual Engagement Seminar (Thursday 10th September 2026; 14:00 - 15:00) Please sign up by copying the link below and pasting into browser to reach the Market Engagement Registration Form. There will be an introduction to the research, allowing for time at the end for a Q&A on the prospective research. Please ensure you have registered to receive a Microsoft Teams meeting link to the seminar. https://forms.cloud.microsoft/pages/responsepage.aspx?id=bplOgonFVkCVszLEnIpEx4FxwFXJMJlOkexCFt6L-ihUN0ExUU1TSEtQM1pTM0JLUk0xMFdYSFBXNy4u&route=shorturl

Notice Details

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Publication & Lifecycle

Open Contracting ID: ocds-h6vhtk-06d487
Publication Source: Find A Tender Service
Latest Notice: https://www.find-tender.service.gov.uk/Notice/070952-2026
Current Stage: Planning
All Stages: Planning

Procurement Classification

Notice Type: UK2 - Preliminary Market Engagement Notice
Procurement Type: Standard
Procurement Category: Services
Procurement Method: Not Specified
Procurement Method Details: Not specified
Tender Suitability: SME, VCSE
Awardee Scale: Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

73300000 - Design and execution of research and development

79315000 - Social research services

Notice Value(s)

Tender Value: £1,500,000 £1M-£10M
Lots Value: Not specified
Awards Value: Not specified
Contracts Value: Not specified

Notice Dates

Publication Date: 27 Jul 20261 weeks ago
Submission Deadline: Not specified
Future Notice Date: 21 Sep 20262 months to go
Award Date: Not specified
Contract Period: 8 Mar 2027 - 7 Mar 2030 3-4 years
Recurrence: Not specified

Notice Status

Tender Status: Planning
Lots Status: Planning
Awards Status: Not Specified
Contracts Status: Not Specified

Buyer & Supplier

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Contracting Authority (Buyer)

Main Buyer: DEPARTMENT FOR CULTURE, MEDIA AND SPORT
Contact Name: Available with D3 Tenders Premium →
Contact Email: Available with D3 Tenders Premium →
Contact Phone: Available with D3 Tenders Premium →

Buyer Location

Locality: LONDON
Postcode: SW1A 2BQ
Post Town: South West London
Country: England
Major Region (ITL 1): TLI London
Basic Region (ITL 2): TLI3 Inner London - West
Small Region (ITL 3): TLI35 Westminster and City of London
Delivery Location: Not specified
Local Authority: Westminster
Electoral Ward: St James's
Westminster Constituency: Cities of London and Westminster

Further Information

Notice Documents

https://www.find-tender.service.gov.uk/Notice/070952-2026
27th July 2026 - Preliminary market engagement notice on Find a Tender
https://www.find-tender.service.gov.uk/Notice/070908-2026
27th July 2026 - Preliminary market engagement notice on Find a Tender

Notice URLs

Open Contracting Data Standard (OCDS)

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JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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