Notice Information
Notice Title
'This is Mid Wales' - multi media marketing campaign
Notice Description
MWT is seeking the services of Creative Marketing Agency/s to deliver two key elements of an exciting new multi-media promotional campaign that will build on #RealMidWales campaign.The campaign will present 'Real Mid Wales' as an unbranded, unpretentious, authentic destination. Engaging content that communicates our four key themes to our chosen target audience in an innovative and appealing way is essential.The successful agency/s will highlight what is unique about Mid Wales as a destination, raise awareness of what the region has to offer and sell the experience /offer to our target audience - 27-45 year olds within a 2-4 hour drive time.The chosen creative agency/s will be required to:1. Social Media & Influencer Campaign: Build our Visit Mid Wales FB & IG social media profile and manage a social media influencer campaign2. Multi-media Destination Guide: Design concept & artwork of a new 'destination sell' brochure and assist the MWT team to create new content pages for the VisitMidWales.co.uk website.3. Content Development: Develop content for use across multiple platforms to support elements of the campaign; web, social channels, digital advertising media'This is Mid Wales' multi-media campaign will promote what is special and unique about the Mid Wales region, and promotional activity should focus on real, authentic experiences, people, place and culture of Mid Wales.The overall purpose of this campaign is to generate new business for the region and to improve and raise the profile /image of Mid Wales as one of the four primary regions in Wales to visit.A new, fresh approach to content development utilised across all online and offline channels will attract and engage a new generation of visitors to Mid Wales including 'Conscious Travellers' and 'Microgap' enthusiasts. They are ready made for Mid Wales, possibly more so than anywhere else in the country - willing and able to travel deeper and further into the region.All campaign activity should support the Wales Brand, Visit Wales Thematic Year Campaigns, The Wales Way routes and the four Mid Wales key themes which are:* Travel Routes* Wildlife, Environment and Nature* Adventure, Sport & Experiences* Well-being, Escape, rejuvenation
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-kuma6s-099814
- Publication Source
- Sell2Wales
- Latest Notice
- https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=099814
- Current Stage
- Award
- All Stages
- Award
Procurement Classification
- Notice Type
- S2W Notice - Website Contract Award Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Not Specified
- Procurement Method Details
- Not specified
- Tender Suitability
- Not specified
- Awardee Scale
- Not specified
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79340000 - Advertising and marketing services
79342000 - Marketing services
79342100 - Direct marketing services
79413000 - Marketing management consultancy services
Notice Value(s)
- Tender Value
- Not specified
- Lots Value
- Not specified
- Awards Value
- Not specified
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 2 Nov 20214 years ago
- Submission Deadline
- Not specified
- Future Notice Date
- Not specified
- Award Date
- 2 Mar 20205 years ago
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Not Specified
- Lots Status
- Not Specified
- Awards Status
- Not Specified
- Contracts Status
- Active
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- MID WALES TOURISM
- Contact Name
- Val Hawkins
- Contact Email
- val@mwtcymru.co.uk
- Contact Phone
- +44 1654702653
Buyer Location
- Locality
- MACHYNLLETH
- Postcode
- SY20 8TG
- Post Town
- Shrewsbury
- Country
- Wales
-
- Major Region (ITL 1)
- TLL Wales
- Basic Region (ITL 2)
- TLL4 Mid and South West Wales
- Small Region (ITL 3)
- TLL41 Mid Wales
- Delivery Location
- Not specified
-
- Local Authority
- Powys
- Electoral Ward
- Machynlleth
- Westminster Constituency
- Montgomeryshire and Glyndwr
Further Information
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
{
"tag": [
"compiled"
],
"id": "ocds-kuma6s-099814-2021-11-02T10:33:41Z",
"date": "2021-11-02T10:33:41Z",
"ocid": "ocds-kuma6s-099814",
"initiationType": "tender",
"parties": [
{
"id": "org-141",
"name": "Mid Wales Tourism",
"address": {
"streetAddress": "The Station,",
"locality": "Machynlleth",
"postalCode": "SY20 8TG"
},
"contactPoint": {
"name": "Val Hawkins",
"email": "val@mwtcymru.co.uk",
"telephone": "+44 1654702653",
"url": "https://www.mwtcymru.co.uk"
},
"roles": [
"buyer"
]
},
{
"id": "org-142",
"name": "S3 Advertising",
"address": {
"streetAddress": "Suite B, The Warehouse, Wyndham Arcade,",
"locality": "Cardiff",
"postalCode": "CF101FH"
},
"contactPoint": {
"url": "https://www.s3advertising.agency"
},
"roles": [
"supplier"
]
}
],
"buyer": {
"name": "Mid Wales Tourism",
"id": "org-141"
},
"tender": {
"id": "ocds-kuma6s-099814-tender-115428",
"title": "'This is Mid Wales' - multi media marketing campaign",
"description": "MWT is seeking the services of Creative Marketing Agency/s to deliver two key elements of an exciting new multi-media promotional campaign that will build on #RealMidWales campaign.The campaign will present 'Real Mid Wales' as an unbranded, unpretentious, authentic destination. Engaging content that communicates our four key themes to our chosen target audience in an innovative and appealing way is essential.The successful agency/s will highlight what is unique about Mid Wales as a destination, raise awareness of what the region has to offer and sell the experience /offer to our target audience - 27-45 year olds within a 2-4 hour drive time.The chosen creative agency/s will be required to:1. Social Media & Influencer Campaign: Build our Visit Mid Wales FB & IG social media profile and manage a social media influencer campaign2. Multi-media Destination Guide: Design concept & artwork of a new 'destination sell' brochure and assist the MWT team to create new content pages for the VisitMidWales.co.uk website.3. Content Development: Develop content for use across multiple platforms to support elements of the campaign; web, social channels, digital advertising media'This is Mid Wales' multi-media campaign will promote what is special and unique about the Mid Wales region, and promotional activity should focus on real, authentic experiences, people, place and culture of Mid Wales.The overall purpose of this campaign is to generate new business for the region and to improve and raise the profile /image of Mid Wales as one of the four primary regions in Wales to visit.A new, fresh approach to content development utilised across all online and offline channels will attract and engage a new generation of visitors to Mid Wales including 'Conscious Travellers' and 'Microgap' enthusiasts. They are ready made for Mid Wales, possibly more so than anywhere else in the country - willing and able to travel deeper and further into the region.All campaign activity should support the Wales Brand, Visit Wales Thematic Year Campaigns, The Wales Way routes and the four Mid Wales key themes which are:* Travel Routes* Wildlife, Environment and Nature* Adventure, Sport & Experiences* Well-being, Escape, rejuvenation",
"mainProcurementCategory": "services",
"additionalClassifications": [
{
"id": "79340000",
"description": "Advertising and marketing services",
"scheme": "CPV"
},
{
"id": "79342000",
"description": "Marketing services",
"scheme": "CPV"
},
{
"id": "79342100",
"description": "Direct marketing services",
"scheme": "CPV"
},
{
"id": "79413000",
"description": "Marketing management consultancy services",
"scheme": "CPV"
}
]
},
"awards": [
{
"id": "ocds-kuma6s-099814-award-115428-101",
"suppliers": [
{
"id": "org-142",
"name": "S3 Advertising"
}
],
"items": [
{
"id": "ocds-kuma6s-099814-awarditem-115428-101"
}
]
}
],
"contracts": [
{
"id": "ocds-kuma6s-099814-award-115428-101",
"awardID": "ocds-kuma6s-099814-award-115428-101",
"status": "active",
"dateSigned": "2020-03-02T00:00:00Z"
}
],
"bids": {
"statistics": [
{
"id": "ocds-kuma6s-099814-bidsstatistic-115428-101",
"measure": "bids",
"value": 8
}
]
},
"noticetype": "S2W Notice - Website Contract Award Notice"
}