Notice Information
Notice Title
Contract for Swansea Bay 'Happy Place' Video on Demand (VoD) Campaign 2021/22
Notice Description
Visit Swansea Bay' is the brand name given to the destination marketing activity of the Tourism Team in Swansea Council (City & County of Swansea). We are the official visitor information providers for Swansea Bay (Swansea, Mumbles, Gower Peninsula and Rural Swansea). We provide information via visitswanseabay.com and also manage campaigns to attract visitors to the area. We are an income generating team offering marketing packages, which local tourism businesses can buy into.2021/22 Campaign OverviewThe 2021-2022 campaign will continue to promote Swansea Bay as a visitor's 'Happy Place' and this theme should be reflected in all outputs for this VoD Campaign.The aim of the campaign is build on the current 'Happy Place' Campaign to engage both new and existing visitors via an innovative VoD media campaign in our key geographical markets.Bidders will be expected to prepare an appropriate campaign strategy and delivery plan based on this Specification and in response to the Method Statement questions below, to be submitted with their quotation. The plan should detail proposed activity from Monday 17th January 2022 to Friday 11thMarch 2022.The Campaign Plan should include a detailed rationale as to why a particular video on demand platform(s) has been chosen, how it/they meets the Specification and in particular, the target markets, in a cost-effective way.The successful company will be expected to:* Develop a creative response so that the VoD adverts achieve our aims and meet the requirements of the Specification.* Develop three separate 30 second VoD adverts to engage with:o Couples (empty nesters) - who enjoy the outdoors and culture.o Families with school age children - for adventurous family holidays.o A younger demographic - who enjoy activities and holiday as couples/friends.* Develop a concept, prepare a storyboard and script for each VoD advert.* Work directly with our videographer using a comprehensive bank of existing footage to create the three video adverts. See our YouTube channel for examples of existing video footage.NB: The video editing and any associated administration costs relating to the supply of the video footage should be included in the contract price.* Each advert will have a voiceover (which will need to be produced in both English and Welsh).* Each VoD advert needs to be produced in both English and Welsh - with respect to voiceover (see above) and on-screen messaging/branding.* All content is to be approved by the Client prior to use2.14 A maximum budget of PS30,000 is available for completing this video on demand campaign. All expenses must be covered by this budget. Once the total cost is accepted as part of the successful bid no additional funds will be available.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-kuma6s-115588
- Publication Source
- Sell2Wales
- Latest Notice
- https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=115588
- Current Stage
- Award
- All Stages
- Award
Procurement Classification
- Notice Type
- S2W Notice - Website Contract Award Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Not Specified
- Procurement Method Details
- Not specified
- Tender Suitability
- Not specified
- Awardee Scale
- Not specified
Common Procurement Vocabulary (CPV)
- CPV Divisions
22 - Printed matter and related products
32 - Radio, television, communication, telecommunication and related equipment
64 - Postal and telecommunications services
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
22462000 - Advertising material
32310000 - Radio broadcast receivers
45232331 - Ancillary works for broadcasting
64228000 - Television and radio broadcast transmission services
64228100 - Television broadcast transmission services
79340000 - Advertising and marketing services
79341000 - Advertising services
79341100 - Advertising consultancy services
79341200 - Advertising management services
79341400 - Advertising campaign services
79342000 - Marketing services
79342100 - Direct marketing services
79413000 - Marketing management consultancy services
79961100 - Advertising photography services
92111200 - Advertising, propaganda and information film and video-tape production
92111210 - Advertising film production
92111220 - Advertising video-tape production
Notice Value(s)
- Tender Value
- Not specified
- Lots Value
- Not specified
- Awards Value
- Not specified
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 14 Feb 20224 years ago
- Submission Deadline
- Not specified
- Future Notice Date
- Not specified
- Award Date
- 7 Dec 20214 years ago
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Not Specified
- Lots Status
- Not Specified
- Awards Status
- Not Specified
- Contracts Status
- Active
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- City & County of Swansea
- Contact Name
- Available with D3 Tenders Premium →
- Contact Email
- Available with D3 Tenders Premium →
- Contact Phone
- Available with D3 Tenders Premium →
Buyer Location
- Locality
- SWANSEA
- Postcode
- SA1 3SN
- Postcode Area
- Swansea
- Country
- Wales
-
- Major Region (ITL 1)
- TLL Wales
- Basic Region (ITL 2)
- TLL4 Mid and South West Wales
- Small Region (ITL 3)
- TLL43 Swansea
- Delivery Location
- Not specified
-
- Local Authority
- Swansea
- Electoral Ward
- Waterfront
- Westminster Constituency
- Swansea West
Further Information
Notice URLs
Open Contracting Data Standard (OCDS)
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.