Tender

Campaign to promote the achievements and security messages of the Slate Landscape of Northwest Wales

CYNGOR GWYNEDD COUNCIL

This public procurement record has 1 release in its history.

Tender

23 Jun 2022 at 13:41

S2W Notice - Website Invitation to Tender Notice
Summary of the contracting process

Cyngor Gwynedd Council is initiating a tender for a campaign aimed at promoting the achievements and security messages of the Slate Landscape of Northwest Wales. This procurement falls under the services industry category and is located in Caernarfon, with a tender period ending on 7th July 2022 and an award period concluding on 15th July 2022. The procurement method is open, inviting a wide range of applicants to participate in this initiative, which seeks creative content creators and digital marketing specialists. Interested parties should refer to the respective qualifications outlined in the comprehensive brief provided upon registration.

This tender presents a valuable opportunity for businesses specialising in digital marketing, social media management, and content creation to engage with a significant cultural project. Companies that can effectively manage bilingual content and possess experience in public relations, advertising, and community outreach would be particularly well-suited for this commission. By participating, businesses can not only contribute to promoting the UNESCO World Heritage Site but also expand their portfolios and network within the regional authority framework, potentially leading to future collaborative ventures within the heritage and tourism sectors.

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Notice Information

Notice Title

Campaign to promote the achievements and security messages of the Slate Landscape of Northwest Wales

Notice Description

Commission Requirements:The purpose of this commission is to appoint creative content creators and / or a company specializing in the field of digital marketing who can support us in promoting the achievements of WHS and security messaging during 2022/2023. The successful candidate will be expected to create, manage and monitor a digital promotional campaign.In addition, the successful candidate will need to produce creative and varied content and upload content on Wales Slate social media accounts such as Facebook, Twitter and Instagram, in both Welsh and English.The commission's main tasks and outputs are as follows:o Create effective and unique organic digital promotional campaigns that will attract attention and raise awareness of the messages on Wales Slate social media such as Facebook, Twitter and Instagram;o Create positive messages on social media and through press releases about the achievement of the World Heritage Site through the LleCHI project (National Lottery Heritage Fund, Arloesi Gwynedd Wledig and the Snowdonia Partnership and Conservation work in progress) events, community projects, Heritage Lottery Fund sponsorship, interpretation installation etc.o Use #llechicymru #walesslate for the direct work of Wales Slate or #mwynallechi #morethanslate for anything that deals with the industry in a different context indirectly to the designationo Create original and unique digital assets using photos, video, Gifs, graphics and text. There are assets available such as photos and videos, but the successful candidate may need to source further photos and videos.o Create at least two original posts a week with the aim of generating high levels of engagement and reach, which will also include at least:* one post a month for 'Slate People', Slate People | LLECHI CYMRU* one post a month for visiting and respecting the landscape safely* one fact and picture a month for one of six WHS areaso Use the Wales Slate themes and key messages from the Interpretation Strategy and Marketing Guide to create postso Use information from the Slate Landscape Enjoyment report by Snowdonia Active to create effective and engaging safety messages to share weekly (enclosed).o Promote messages from the Gwynedd Slate Communities: Care and Conservation document and the community events that will be organised to coincide with the launch of the documento Share content from other accounts that belong to or support the WHS eg, National Slate Museum, Talyllyn Railway, Porthmadog Maritime Museum etc.o publicise any other relevant content / information on social media / that we have received.o Assist the Wales Slate Team in monitoring the accounts, responding to queries / comments, concealing any inappropriate, unacceptable and abusive comments;o Promote specific dates in the UNESCO Calendar / World Heritage Site eg One year since the North West Wales Slate Landscape Designation as a World Heritage Site 28 July 2022, 50 years World Heritage Convention 26 November 2022, International World Heritage Day 18 April 2023 etcYou will need to ensure that:o content is bilingual;o rights are in place to use any images;o public access is permitted to sites before sharing informationo content is as agreed at meetings to ensure consistency with messages;o other relevant accounts (which cover the whole of Gwynedd) are tagged, including Gwynedd Council, Snowdonia Mountains and Coast, Snowdonia National Park to reach a wider audience, and to maximize engagement and reach of messages;o any publication is in accordance with Covid-19 guidelines (bearing in mind that guidelines and restrictions may vary during the contract period);The successful candidate will be expected to reach and report on the following outputs during the commission period:* Create at least two original posts a week with the aim of generating high levels of engagement and reach;* Share at least two posts from other accounts that support the WHS a week* Monitor and record the volume of engagement with content on various accounts with the aim of maintaining or increasing coverage during the commission period;* Monitor and record the reach of content on various accounts with the aim of maintaining or increasing volumes during the commission period.As the commission is for organic digital promotional campaigns, it is not necessary to include details of cost promotion. Additional funding may be available to do this.The successful candidate will be expected to manage and produce materials on the following digital platforms:Facebook https://www.facebook.com/LlechiCymruWalesSlateTwitter https://twitter.com/LlechiCymruInstagram https://www.instagram.com/llechicymruwalesslate/NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=122412. If you have any questions about this commission, please contactllechi@gwynedd.llyw.cymru(WA Ref:122412)

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-kuma6s-122412
Publication Source
Sell2Wales
Latest Notice
https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=122412
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
S2W Notice - Website Invitation to Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

32 - Radio, television, communication, telecommunication and related equipment

48 - Software package and information systems

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

32417000 - Multimedia networks

48500000 - Communication and multimedia software package

79340000 - Advertising and marketing services

79342000 - Marketing services

79342100 - Direct marketing services

79413000 - Marketing management consultancy services

79416000 - Public relations services

79416100 - Public relations management services

79416200 - Public relations consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
23 Jun 20223 years ago
Submission Deadline
7 Jul 2022Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Not Specified
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
CYNGOR GWYNEDD COUNCIL
Contact Name
Sharon Goodman Jones
Contact Email
Not specified
Contact Phone
+44 1286679241

Buyer Location

Locality
CAERNARFON
Postcode
LL55 1SH
Post Town
Llandudno
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL3 North Wales
Small Region (ITL 3)
TLL32 Gwynedd
Delivery Location
Not specified
Local Authority
Gwynedd
Electoral Ward
Canol Tref Caernarfon
Westminster Constituency
Dwyfor Meirionnydd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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