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MEDIA PLANNING & BUYING FOR WELSH HERO BRANDS

Menter a Busnes

This public procurement record has 2 releases in its history.

Award

18 Jan 2023 at 00:00

OJEU - F3 - Contract Award Notice
Tender

17 Nov 2022 at 00:00

OJEU - F2 - Contract Notice
Summary of the contracting process

Menter a Busnes has completed a tender process for the procurement of MEDIA PLANNING & BUYING FOR WELSH HERO BRANDS. This opportunity, advertised in Ceredigion, UK, falls under the services category. The procurement stage is complete, with a contract signed on January 18, 2023, amounting to GBP 200,000. The buying organisation, Menter a Busnes, aimed to create a collaborative marketing approach for Welsh Food & Drink sector brands across Wales and GB, targeting specific audiences using omnichannel media planning.

This tender presents an opportunity for businesses with expertise in digital targeting, consumer marketing, and media planning to compete. Companies experienced in working with Welsh food and drink brands, equipped with innovative targeting platforms, and a track record of successful and cost-effective campaigns would be well-suited to engage in this tender. The contract involves the delivery of a strategic media schedule within a GBP 200,000 budget over a 4-month period, benefiting from engagement across various communication channels for maximum campaign impact.

How relevant is this notice?

Notice Information

Notice Title

MEDIA PLANNING & BUYING FOR WELSH HERO BRANDS

Notice Description

Ten brands from "hero" categories within the Welsh Food & Drink sector seek to create a collaborative approach to consumer marketing, using highly targeted, measurable omnichannel media planning and technology that will identify audiences in Wales and GB, based on their attitudes and behaviours. Every brand will have an individual omnichannel media plan that will be dependent on their individual marketing objectives and target audiences, but the overall campaign will run across 3 months.

Lot Information

Lot 1

Description of the goods or services required: Ten brands from "hero" categories within the Welsh Food & Drink sector seek to create a collaborative approach to consumer marketing, using highly targeted, measurable omnichannel media planning and technology that will identify audiences in Wales and GB, based on their attitudes and behaviours. Every brand will have an individual omnichannel media plan that will be dependent on their individual marketing objectives and target audiences, but the overall campaign will run across 3 months. Objectives: -Raising consumer awareness for individual Welsh food and drink brands across Wales and GB to be measured pre and post campaign -Gaining the most campaign impact for budget by effectively targeting target audiences based on their attitudes

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-kuma6s-126701
Publication Source
Sell2Wales
Latest Notice
https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=126701
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
OJEU - F3 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

32 - Radio, television, communication, telecommunication and related equipment

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

32417000 - Multimedia networks

79340000 - Advertising and marketing services

79342000 - Marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£200,000 £100K-£500K
Lots Value
£200,000 £100K-£500K
Awards Value
Not specified
Contracts Value
£200,000 £100K-£500K

Notice Dates

Publication Date
18 Jan 20233 years ago
Submission Deadline
3 Jan 2023Expired
Future Notice Date
Not specified
Award Date
18 Jan 20233 years ago
Contract Period
1 Feb 2023 - 31 May 2023 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Menter a Busnes
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
CEREDIGION
Postcode
SY23 3AH
Postcode Area
Shrewsbury
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL4 Mid and South West Wales
Small Region (ITL 3)
TLL41 Mid Wales
Delivery Location
TLL Wales
Local Authority
Ceredigion
Electoral Ward
Llanbadarn Fawr
Westminster Constituency
Ceredigion Preseli

Supplier Information

Number of Suppliers
1
Supplier Name

Ubiquity

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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